Developing Your Social Media Strategy
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Developing Your Social Media Strategy - Presentation Transcript
- Developing your Social Media Strategy PLA Spring Symposium Meg Canada, Sr. Librarian Hennepin County Library
- Why develop a social media for your library?
- Do I have to have a strategy?
- Who is involved? http://www.flickr.com/photos/dawn_perry/485875684/
- What’s on the menu?
- What do I need to know for each channel or site I use? How will we use this? Anyone else here? Who is our target? How will we measure success? Who will take a lead here? Who will back them up? How long will this take to startup? Maintain? See results?
- Grid Approach
- Anatomy of the Strategy Goals Staff Analysis Time Investment Tactics Channel
- Evaluating
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