Developing  your   Social Media Strategy   PLA Spring Symposium  Meg Canada, Sr. Librarian  Hennepin County Library
Why develop a social media  for your library?
Do I  have  to have a strategy?
Who is involved? http://www.flickr.com/photos/dawn_perry/485875684/
What’s on the menu?
What do I need to know for each channel or site I use? How will we use this? Anyone else here? Who is our target? How will...
Grid Approach
Anatomy of the Strategy Goals  Staff Analysis Time  Investment Tactics Channel
Evaluating
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Developing Your Social Media Strategy

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Second Presentation for PLA Spring Symposium in Nashville, TN April 2-4, 2009

Published in: Education

Developing Your Social Media Strategy

  1. 1. Developing your Social Media Strategy PLA Spring Symposium Meg Canada, Sr. Librarian Hennepin County Library
  2. 2. Why develop a social media for your library?
  3. 3. Do I have to have a strategy?
  4. 4. Who is involved? http://www.flickr.com/photos/dawn_perry/485875684/
  5. 5. What’s on the menu?
  6. 6. What do I need to know for each channel or site I use? How will we use this? Anyone else here? Who is our target? How will we measure success? Who will take a lead here? Who will back them up? How long will this take to startup? Maintain? See results?
  7. 7. Grid Approach
  8. 8. Anatomy of the Strategy Goals Staff Analysis Time Investment Tactics Channel
  9. 9. Evaluating

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