Fashion Cluster

Slide 1: Fashion Cluster MRK 625 MS Created by Maria Gayola

Slide 2: GTA Fashion Cluster Overview  GTA Fashion Cluster members  Supporting Structures  Marketing Activities  New York Fashion Cluster  Hong Kong Fashion Cluster

Slide 3: GTA Fashion Cluster  Home to more than 550 apparel manufacturers with wholesale shipments totaling $1.4 billion annually  More than 4,600 retailers generate annual sales of $2.6 billion  Canadian apparel makers are superior to their U.S counterparts in responsiveness & small businesses.

Slide 4: GTA Fashion Cluster members (cont.) These are the major players in the GTA Fashion Cluster  Manufacturers: Danier Leather, Dominion Hosiery, Macmor, McGregor, Phantom, Vikeda, Weston Apparel, Wing Son Garments.  Retailers: Bata, Harry Rosen, Holt Renfrew, Hudson's Bay Company, Reitmans, Roots.  Media: Citytv's hit Fashion Television and Fashion Television Channel; CBC's Fashion File; magazines such as Elle Canada, Fashion, Fashion Quarterly, Flare and The Look.

Slide 5: Supporting Structures  Toronto Fashion Incubator – To nurture and support fashion entrepreneurs – To help designers start a fashion career or thinking about it

Slide 6: Toronto Fashion Incubator (cont.)  TFI provides the following resources  becoming a designer  starting your business  developing your line  producing your line  promoting your line  selling your line  working in fashion  fashion interest

Slide 7: Marketing Activities  Creating Events such as L’Oreal Fashion Week, (FAT) Toronto Fashion Alternative & Fashion Week, and Elle Magazine Fashion shows  Fashion seen on different forms of advertisements  Retailers collaborate with designers to ensure the designers vision is maintained.

Slide 8: Hong Kong Fashion Cluster  2nd largest export industry in the world  Over 1,500 manufacturing firms  Within the manufacturing industry Hong Kong employs over 22, 000 people

Slide 9: Hong Kong Cluster Members  Trade Development Council (TDC) – important event in helping the industry identify and develop young designers.

Slide 10: New York Fashion Cluster  10% of national employment in Fashion, Apparel and Textiles is in New York State.  (2001) The fashion industry employed 122,000 with 9,618 establishments  Half of New York City’s employment are in the fashion manufacturing industry  1/3 is in wholesaling