Fashion Cluster

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    Fashion Cluster - Presentation Transcript

    1. Fashion Cluster MRK 625 MS Created by Maria Gayola
    2. GTA Fashion Cluster Overview
      • GTA Fashion Cluster members
      • Supporting Structures
      • Marketing Activities
      • New York Fashion Cluster
      • Hong Kong Fashion Cluster
    3. GTA Fashion Cluster
      • Home to more than 550 apparel manufacturers with wholesale shipments totaling $1.4 billion annually
      • More than 4,600 retailers generate annual sales of $2.6 billion
      • Canadian apparel makers are superior to their U.S counterparts in responsiveness & small businesses.
    4. GTA Fashion Cluster members (cont.)
      • These are the major players in the GTA Fashion Cluster
      • Manufacturers: Danier Leather, Dominion Hosiery, Macmor, McGregor, Phantom, Vikeda, Weston Apparel, Wing Son Garments.
      • Retailers: Bata, Harry Rosen, Holt Renfrew, Hudson's Bay Company, Reitmans, Roots.
      • Media: Citytv's hit Fashion Television and Fashion Television Channel; CBC's Fashion File ; magazines such as Elle Canada, Fashion, Fashion Quarterly, Flare and The Look.
    5. Supporting Structures
      • Toronto Fashion Incubator
        • To nurture and support fashion entrepreneurs
        • To help designers start a fashion career or thinking about it
    6. Toronto Fashion Incubator (cont.)
      • TFI provides the following resources
          • becoming a designer
          • starting your business
          • developing your line
          • producing your line
          • promoting your line
          • selling your line
          • working in fashion
          • fashion interest
    7. Marketing Activities
      • Creating Events such as L’Oreal Fashion Week, (FAT) Toronto Fashion Alternative & Fashion Week, and Elle Magazine Fashion shows
      • Fashion seen on different forms of advertisements
      • Retailers collaborate with designers to ensure the designers vision is maintained.
    8. Hong Kong Fashion Cluster
      • 2 nd largest export industry in the world
      • Over 1,500 manufacturing firms
      • Within the manufacturing industry Hong Kong employs over 22, 000 people
    9. Hong Kong Cluster Members
      • Trade Development Council (TDC)
        • important event in helping the industry identify and develop young designers.
    10. New York Fashion Cluster
      • 10% of national employment in Fashion, Apparel and Textiles is in New York State.
      • (2001) The fashion industry employed 122,000 with 9,618 establishments
      • Half of New York City’s employment are in the fashion manufacturing industry
      • 1/3 is in wholesaling

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