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Fashion Cluster

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A summary of what you should know about the fashion and Apparel Cluster

A summary of what you should know about the fashion and Apparel Cluster

Published in: Business, Lifestyle

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Transcript

  • 1. Fashion Cluster MRK 625 MS Created by Maria Gayola
  • 2. GTA Fashion Cluster Overview
    • GTA Fashion Cluster members
    • Supporting Structures
    • Marketing Activities
    • New York Fashion Cluster
    • Hong Kong Fashion Cluster
  • 3. GTA Fashion Cluster
    • Home to more than 550 apparel manufacturers with wholesale shipments totaling $1.4 billion annually
    • More than 4,600 retailers generate annual sales of $2.6 billion
    • Canadian apparel makers are superior to their U.S counterparts in responsiveness & small businesses.
  • 4. GTA Fashion Cluster members (cont.)
    • These are the major players in the GTA Fashion Cluster
    • Manufacturers: Danier Leather, Dominion Hosiery, Macmor, McGregor, Phantom, Vikeda, Weston Apparel, Wing Son Garments.
    • Retailers: Bata, Harry Rosen, Holt Renfrew, Hudson's Bay Company, Reitmans, Roots.
    • Media: Citytv's hit Fashion Television and Fashion Television Channel; CBC's Fashion File ; magazines such as Elle Canada, Fashion, Fashion Quarterly, Flare and The Look.
  • 5. Supporting Structures
    • Toronto Fashion Incubator
      • To nurture and support fashion entrepreneurs
      • To help designers start a fashion career or thinking about it
  • 6. Toronto Fashion Incubator (cont.)
    • TFI provides the following resources
        • becoming a designer
        • starting your business
        • developing your line
        • producing your line
        • promoting your line
        • selling your line
        • working in fashion
        • fashion interest
  • 7. Marketing Activities
    • Creating Events such as L’Oreal Fashion Week, (FAT) Toronto Fashion Alternative & Fashion Week, and Elle Magazine Fashion shows
    • Fashion seen on different forms of advertisements
    • Retailers collaborate with designers to ensure the designers vision is maintained.
  • 8. Hong Kong Fashion Cluster
    • 2 nd largest export industry in the world
    • Over 1,500 manufacturing firms
    • Within the manufacturing industry Hong Kong employs over 22, 000 people
  • 9. Hong Kong Cluster Members
    • Trade Development Council (TDC)
      • important event in helping the industry identify and develop young designers.
  • 10. New York Fashion Cluster
    • 10% of national employment in Fashion, Apparel and Textiles is in New York State.
    • (2001) The fashion industry employed 122,000 with 9,618 establishments
    • Half of New York City’s employment are in the fashion manufacturing industry
    • 1/3 is in wholesaling