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AyoOke Slide

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  • 1. SING THEIR SING TOGETHER GAINING OBTAINFAVORITE SONG WITH YOUR FRIEND SCORE ITEM
  • 2. MARKET SITUATION AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  • 3. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  • 4. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  • 5. CULTURALLY SOCIAL Indonesia is basically a very social country. Indonesians love to interact and be together in everything.AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  • 6. Very CollectiveBased o Hofstede Cultural Di e sio s, I do esia’s i di idualis s ore is o l 14,lower even amongst neighbor countries. (www.geert-hofstede.com)
  • 7. The social-ness of Indonesian is extended to their digital behavior. Indonesian is one of the major social media user in the world.We Love to Facebook Country Mobile is Big There is currently 47,165,080 The social media prominence inTweet Facebook users in Indonesia, Indonesia is driven by the mobileIndonesia is currently the 5th currently the 4th biggest internet growth in Indonesia.biggest Twitter country in the Facebook country in the A ordi g to Nielse ’s Southeast orld, hile Jakarta is orld’s world.(www.socialbakers.com) Asia Digital Consumer ReportTwitter capital. 2012, 61% internet access in(www.mediabistro.com) Indonesia is done via mobile gadget. (www.jakartaglobe.com)
  • 8. INDONESIA :A SOCIAL NATIONIndonesians are social. Theirbehaviors and actions are drivenby their nature of togethernessand interaction.
  • 9. CULTURAL CONTEXT CORE OFFER The cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  • 10. WHY DO YOU USE SOCIAL GAMES?Social gamers were asked to choose why they enjoy participating insocial gaming. Most use social games as a mean of friendly competition. Source: www.digitalbuzzblog.com
  • 11. Playing online game can gather people, creating this scene of social interaction. A view of one person playing while other people is watching the game is very common in Indonesia.AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  • 12. Driven by their social nature, online gaming is seen as a medium or activity of togetherness, just like watching movies, karaoke, family dinner, etc.
  • 13. CULTURAL CONTEXT CORE OFFER The cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  • 14. “i gi g a help e relieve I love si gi g e ause my stress and also let me “i gi g is eas . It is ot e press feeli gs. Rus, 22 tiring like dancing. The worstsinging I can channel myemotion, whether I am sad, thing can happen is only sorehapp , e ited, et . Cynthia, 24 throat. Gita, 27 AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  • 15. AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  • 16. CULTURAL CONTEXT CORE OFFER The cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  • 17. TOGETHER WITHUNLEASH THE SUPERSTAR IN EVERYONEAyoOke is more than just a singing game. It is a channelfor people to e perie e hat it’s like to e a superstar.
  • 18. ABOUT
  • 19. Gratis! Bisa Karaoke sepuasnya Menguras kocekKaraoke kapan saja dan Harus pergi ke karaoke clubdi mana sajaBerkaraoke ria dengan jutaan Terbatas pada orang dikaraoke mania di seluruh dalam ruang karaokeIndonesiaBebas asap rokok Banyak asap rokokNyanyian kamu bisa direkam dan Tidak bisa share ke Youtubelangsung di-share di Youtube. Wow!
  • 20. Pastikan PC/laptop Pastikan headset Pastikan koneksimemenuhi spesifikasi dan mic terpasang internet menyala minimum ke PC/laptop dan dapat berfungsi dengan baik
  • 21. EVENT & ACTIVITY
  • 22. Record your best performanceand upload it to Youtube- Battle Dance- Club Dance- Couple Club Dance- Beat-Cross- Rhythm Crash
  • 23. You can be manyFashion things in AyoOkeStylistInteriorDesigner
  • 24. 1. AYOOKE PLAY TO WIN Main AyoOke dan dapatkan bonus hadiahnya!2. AYOOKE BEST MOMENT Share best moment AyoOke di Facebook3. YUTUB IDOL Kompetisi menyanyi online!4. ROAD TO STAR Ajang mencari bakat AyoOke
  • 25. GOOD NEWS FROM US
  • 26. AYODANCE- Best Contributor II - Telkom - Best MMO Rhytm, Dance & Music (2009) - Kotak Game- Game Online 3D Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2010) - Kotak Game- Game Casual Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2011) - Kotak Game- MMO Dance Favorit (2010) - Majalah Hot Game - Best MMO Rhytm, Dance & Music (2012) - Kotak Game- Best Casual Online Game (2010) - GameQQ
  • 27. LINEAGE II- Game Graphic 3D Terbaik (2008) - Indonesia Game Show- Best Graphic (2008) - Majalah Omega- Best Graphic (2009) - Majalah Omega- Best MMORPG (2009) - Majalah OmegaGRAND CHASE - Best Game (2011) - Asia Online Game Award
  • 28. COUNTER-STRIKE ONLINE- Best First-Person Shooter (2012) - Majalah ChipSD GUNDAM ONLINE- Most Anticipated MMO (2012) - Klik Game- Best Third-Person Shooter pilihan pemain (2012) - GameQQ
  • 29. Source: CHIP Awards 2012
  • 30. THANK YOU

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