SING THEIR     SING TOGETHER     GAINING   OBTAINFAVORITE SONG   WITH YOUR FRIEND    SCORE     ITEM
MARKET SITUATION AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
CULTURAL CONTEXT         CORE OFFERThe cultural backdrop    The product positioning  of our consumers        that we want ...
CULTURAL CONTEXT         CORE OFFERThe cultural backdrop    The product positioning  of our consumers        that we want ...
CULTURALLY SOCIAL                                          Indonesia is basically a very social                           ...
Very CollectiveBased o Hofstede Cultural Di e sio s, I do esia’s i di idualis s ore is o l 14,lower even amongst neighbor ...
The social-ness of Indonesian is extended to their digital behavior. Indonesian is one of the major social media user in t...
INDONESIA :A SOCIAL NATIONIndonesians are social. Theirbehaviors and actions are drivenby their nature of togethernessand ...
CULTURAL CONTEXT          CORE OFFER The cultural backdrop     The product positioning   of our consumers         that we ...
WHY DO YOU USE SOCIAL GAMES?Social gamers were asked to choose why they enjoy participating insocial gaming. Most use soci...
Playing online game can gather people,                                          creating this scene of social interaction....
Driven by their social nature, online gaming is seen as a medium or activity of     togetherness, just like watching movie...
CULTURAL CONTEXT          CORE OFFER The cultural backdrop     The product positioning   of our consumers         that we ...
“i gi g a help e relieve I love si gi g e ause                                                 my stress and also let me  ...
AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
CULTURAL CONTEXT          CORE OFFER The cultural backdrop     The product positioning   of our consumers         that we ...
TOGETHER WITHUNLEASH THE SUPERSTAR IN EVERYONEAyoOke is more than just a singing game. It is a channelfor people to e peri...
ABOUT
Gratis! Bisa Karaoke sepuasnya       Menguras kocekKaraoke kapan saja dan               Harus pergi ke karaoke clubdi mana...
Pastikan PC/laptop     Pastikan headset    Pastikan koneksimemenuhi spesifikasi   dan mic terpasang   internet menyala    ...
EVENT & ACTIVITY
Record your best performanceand upload it to Youtube- Battle Dance- Club Dance- Couple Club Dance- Beat-Cross- Rhythm Crash
You can be manyFashion    things in AyoOkeStylistInteriorDesigner
1. AYOOKE PLAY TO WIN   Main AyoOke dan dapatkan bonus hadiahnya!2. AYOOKE BEST MOMENT   Share best moment AyoOke di Faceb...
GOOD NEWS FROM US
AYODANCE- Best Contributor II - Telkom                             - Best MMO Rhytm, Dance & Music (2009) - Kotak Game- Ga...
LINEAGE II- Game Graphic 3D Terbaik (2008) - Indonesia Game Show- Best Graphic (2008) - Majalah Omega- Best Graphic (2009)...
COUNTER-STRIKE ONLINE- Best First-Person Shooter (2012) - Majalah ChipSD GUNDAM ONLINE- Most Anticipated MMO (2012) - Klik...
Source: CHIP Awards 2012
THANK YOU
AyoOke Slide
AyoOke Slide
AyoOke Slide
AyoOke Slide
AyoOke Slide
AyoOke Slide
Upcoming SlideShare
Loading in …5
×

AyoOke Slide

1,090 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,090
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

AyoOke Slide

  1. 1. SING THEIR SING TOGETHER GAINING OBTAINFAVORITE SONG WITH YOUR FRIEND SCORE ITEM
  2. 2. MARKET SITUATION AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  3. 3. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  4. 4. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  5. 5. CULTURALLY SOCIAL Indonesia is basically a very social country. Indonesians love to interact and be together in everything.AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  6. 6. Very CollectiveBased o Hofstede Cultural Di e sio s, I do esia’s i di idualis s ore is o l 14,lower even amongst neighbor countries. (www.geert-hofstede.com)
  7. 7. The social-ness of Indonesian is extended to their digital behavior. Indonesian is one of the major social media user in the world.We Love to Facebook Country Mobile is Big There is currently 47,165,080 The social media prominence inTweet Facebook users in Indonesia, Indonesia is driven by the mobileIndonesia is currently the 5th currently the 4th biggest internet growth in Indonesia.biggest Twitter country in the Facebook country in the A ordi g to Nielse ’s Southeast orld, hile Jakarta is orld’s world.(www.socialbakers.com) Asia Digital Consumer ReportTwitter capital. 2012, 61% internet access in(www.mediabistro.com) Indonesia is done via mobile gadget. (www.jakartaglobe.com)
  8. 8. INDONESIA :A SOCIAL NATIONIndonesians are social. Theirbehaviors and actions are drivenby their nature of togethernessand interaction.
  9. 9. CULTURAL CONTEXT CORE OFFER The cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  10. 10. WHY DO YOU USE SOCIAL GAMES?Social gamers were asked to choose why they enjoy participating insocial gaming. Most use social games as a mean of friendly competition. Source: www.digitalbuzzblog.com
  11. 11. Playing online game can gather people, creating this scene of social interaction. A view of one person playing while other people is watching the game is very common in Indonesia.AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  12. 12. Driven by their social nature, online gaming is seen as a medium or activity of togetherness, just like watching movies, karaoke, family dinner, etc.
  13. 13. CULTURAL CONTEXT CORE OFFER The cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  14. 14. “i gi g a help e relieve I love si gi g e ause my stress and also let me “i gi g is eas . It is ot e press feeli gs. Rus, 22 tiring like dancing. The worstsinging I can channel myemotion, whether I am sad, thing can happen is only sorehapp , e ited, et . Cynthia, 24 throat. Gita, 27 AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  15. 15. AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED
  16. 16. CULTURAL CONTEXT CORE OFFER The cultural backdrop The product positioning of our consumers that we want to buildCATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  17. 17. TOGETHER WITHUNLEASH THE SUPERSTAR IN EVERYONEAyoOke is more than just a singing game. It is a channelfor people to e perie e hat it’s like to e a superstar.
  18. 18. ABOUT
  19. 19. Gratis! Bisa Karaoke sepuasnya Menguras kocekKaraoke kapan saja dan Harus pergi ke karaoke clubdi mana sajaBerkaraoke ria dengan jutaan Terbatas pada orang dikaraoke mania di seluruh dalam ruang karaokeIndonesiaBebas asap rokok Banyak asap rokokNyanyian kamu bisa direkam dan Tidak bisa share ke Youtubelangsung di-share di Youtube. Wow!
  20. 20. Pastikan PC/laptop Pastikan headset Pastikan koneksimemenuhi spesifikasi dan mic terpasang internet menyala minimum ke PC/laptop dan dapat berfungsi dengan baik
  21. 21. EVENT & ACTIVITY
  22. 22. Record your best performanceand upload it to Youtube- Battle Dance- Club Dance- Couple Club Dance- Beat-Cross- Rhythm Crash
  23. 23. You can be manyFashion things in AyoOkeStylistInteriorDesigner
  24. 24. 1. AYOOKE PLAY TO WIN Main AyoOke dan dapatkan bonus hadiahnya!2. AYOOKE BEST MOMENT Share best moment AyoOke di Facebook3. YUTUB IDOL Kompetisi menyanyi online!4. ROAD TO STAR Ajang mencari bakat AyoOke
  25. 25. GOOD NEWS FROM US
  26. 26. AYODANCE- Best Contributor II - Telkom - Best MMO Rhytm, Dance & Music (2009) - Kotak Game- Game Online 3D Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2010) - Kotak Game- Game Casual Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2011) - Kotak Game- MMO Dance Favorit (2010) - Majalah Hot Game - Best MMO Rhytm, Dance & Music (2012) - Kotak Game- Best Casual Online Game (2010) - GameQQ
  27. 27. LINEAGE II- Game Graphic 3D Terbaik (2008) - Indonesia Game Show- Best Graphic (2008) - Majalah Omega- Best Graphic (2009) - Majalah Omega- Best MMORPG (2009) - Majalah OmegaGRAND CHASE - Best Game (2011) - Asia Online Game Award
  28. 28. COUNTER-STRIKE ONLINE- Best First-Person Shooter (2012) - Majalah ChipSD GUNDAM ONLINE- Most Anticipated MMO (2012) - Klik Game- Best Third-Person Shooter pilihan pemain (2012) - GameQQ
  29. 29. Source: CHIP Awards 2012
  30. 30. THANK YOU

×