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Adtechniques

by Mary Garrison

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Adtechniques Presentation Transcript

Propaganda Techniques and Advertising What writing techniques do you need to know to persuade others?
Propaganda
- What is it? Google it!
Magic ingredients “Revives and sustains” 1905
Bandwagon: “6 million drinks a day” 1925
Bandwagon: “It had to be good to get where it is” 1926
Plain folks: “Friends for life” 1935
Snob appeal 1957
Patriotism 1974
Wit and humor 1999
Mean Joe Green 1979 Celebrity Endorsement
…and the big question:
- What kind of ad technique is Coca-Cola using today?