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    Adtechniques Adtechniques Presentation Transcript

    • Propaganda Techniques and Advertising What writing techniques do you need to know to persuade others?
    • Propaganda
      • What is it? Google it!
    • Magic ingredients “Revives and sustains” 1905
    • Bandwagon: “6 million drinks a day” 1925
    • Bandwagon: “It had to be good to get where it is” 1926
    • Plain folks: “Friends for life” 1935
    • Snob appeal 1957
    • Patriotism 1974
    • Wit and humor 1999
    • Mean Joe Green 1979 Celebrity Endorsement
    • …and the big question:
      • What kind of ad technique is Coca-Cola using today?