111104 Social Media Nonprofits Linked Inv4
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111104 Social Media Nonprofits Linked Inv4

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5 tips on leveraging the LinkedIn platform for your nonprofit

5 tips on leveraging the LinkedIn platform for your nonprofit

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111104 Social Media Nonprofits Linked Inv4 111104 Social Media Nonprofits Linked Inv4 Presentation Transcript

  • Leveraging LinkedIn, for GoodSocial Media for NonprofitsConferenceSan FranciscoNovember 4, 2011 Recruiting Solutions
  • 5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (Advanced search) Gain knowledge and insights (LinkedIn Today, Groups) Fill the structural hole (InMaps)
  • LinkedIn’s missionConnect the world’s professionals to make them more productive and successful Connect Talent with Opportunity
  • LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use theirskills to make a positive impact on the world
  • Are Nonprofits on LinkedIn? There are over 3.6mm nonprofit professionals From over 117,000 nonprofit organization Representing 205 countries
  • Build Your Brand
  • Use the network to build your brand Share the causes you care about Encourage your board members/donors/volunteers and employees to add the field to their profile
  • Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
  • Grow your community
  • Create a presence on Company Pages
  • Send updates to your followers
  • Leverage “Products and Services” section forrecommendations
  • Find (free) talent
  • Magic of Advanced Search Find (free) Talent
  • Gain knowledge and insights
  • Thought Leadership through LinkedIn Groups
  • Why connections matter 4,000,000 3rd Degree 110,000 2nd Degree 645 1st Degree
  • LinkedIn Today: Nonprofit Section Information you need to know From your trusted network To make you better at your job
  • Be the connector
  • Redundant connections
  • Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)
  • Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. Find a skilled volunteer or board member (Talent)4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)5. Invest in the network that we have benefited from (Connect)