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The Lead Generation Process

by Wayne Davies on Jul 14, 2009

7,133 views

A diagram of the 5 steps involved in lead generation demonstrating how to run campaigns to form a virtuous circle of ever improving results.

A diagram of the 5 steps involved in lead generation demonstrating how to run campaigns to form a virtuous circle of ever improving results.

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The Lead Generation Process — Presentation Transcript

The Lead Generation Process: 1. Set objectives 5. Analyse & report The lead generation process is a virtuous circle. Each step contributes something to the next. The data from 2. Get visitors the analysis in step 5 feeds back into the objectives of the next campaign. 4. Follow up 3. Convert to leads Cr eated by Wayn e Dav ies – Copyr ight © 200 9