Social Media for niche brands
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Social Media for niche brands

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  • 1. Social Media andMarketing online.Tailored solutions forlocal retailers and nichebrands
  • 2. OK,I know there is aplace calledInternet… butwhy on earthshould I getthere?
  • 3. Advertising your > Increasing your sales in your on-line shopcompany on theInternet can be > Atracting more people to your storeuseful for: > Anouncing specific sales and promotions
  • 4. And what should Ichoose if...
  • 5. Depending onwhat you really > Marketing online is a good starting point. You appear onneed you may Google, have some nice banners and send emails withchoose between infos relevant to your customers.Social Media or > Social Media is useful to getInternet closer to your clients and explain them who you are andMarketing. why should they choose you.
  • 6. Give me and example.
  • 7. Google.You want to be > Be sure that your pagesure people find likes Google (SEO), insert visual ads in other websyou when they related to your business (Google AdSense) or littlesearch for text lines in Gmail orsomething you Google Maps (Google AdWords).have or let themknow that you > Plan what you spend, see results everyday andhave something take according decisions.to offer.
  • 8. or somethingmore...Creative? Like clever and engagingads inserted in e-mails that leadpeople straight to a specific offerin your webpage. Or maybe to aspecial page you planned for theoccasion. What about to an onlineevent? A facebook page perhaps?
  • 9. ...orBigger?SEO + SEM + e-mail mkt + Banners and AffiliatePrograms that lead to a Landing Page with aMember Get Member campaign that will becommented in several corporate blogs, everythingconnected and then...
  • 10. Stop. Ok. Facts:
  • 11. Social Media.In 2011 in Switzerland, Facebookunique visitor’s rised from 2’5million to almost 5 million. And by2015 social and mobile marketingwill influence at least 80% ofconsumers’ spending, experts say.
  • 12. Facebook.You want your > Creating a page is abrand to speak, matter of minutes, and Facebook Ads are a cheapliterally and and effective way to reachemotionally, to a perfectly segmented audience.establish abidirectional > Be original, but relevant too. Effectiveness is aenriching combination of sense and sensibilitydialogue withyour customers.
  • 13. I need to think about it.
  • 14. That is the point.Advertising is But how do youlike Christmas. know who’sEverything’s gonna likeshiny and what?emotive... We can help you with the list
  • 15. Zürich, 2012PAUTODO.COM >CREATIVE STRATEGYSARAHHAHNLE.COM >ART DIRECTION