How apple trumped research in motion once again


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How apple trumped research in motion once again

  1. 1. How Apple Trumped Research In Motion Once AgainMegan Cunningham Source:
  2. 2. I attended Research In Motion’s BlackBerry World 2012 conventionlast May, and I really wanted to believe that I was witnessing thecompany finally getting itself back up on its feet after more than ayear of spiraling downward. RIM, which once sat on the smartphonethrone, has seen its market share swiftly dwindle, with manyconsumers opting to sell used BlackBerrys and switching to thecompetitors’ smartphones instead. However, the BlackBerry 10presentation at the convention seemed set to change all that. RIMSEO, Thorsten Heins had gone on record a lot of times stating thatthey pulled out all the stops to ensure that the BB 10 mobileoperating system would be their saving grace, and it sure looked likethat at the show. The BB 10 had a lot of nifty features that put it in therunning with the other mobile OSes on the market. It eventransitioned the BlackBerry from having a physical keyboard to avirtual one, signaling an evolution of sorts for the Berry; and thiswithout sacrificing the keyboard’s “Berry feel” (its signature raised-and-boldened look, the tangible response cues, etc.). For all intentsand purposes, it seemed that RIM was back in the game.Fast forward just a month later and there are now talks of ResearchIn Motion looking at last resort split-and-merger deals to try and stayafloat. Why can’t the company just catch a break and preventeven more consumers from deciding to trade in BlackBerrys forsomething else? In a word: Apple.Despite the absence of the iPhone 5 at Apple’s recently concludedWorld Wide Developers Convention 2012, the company neverthelesswowed the crowd with the unveiling of the iOS 6. The new mobile OSmade a definite case of Apple’s intentions to push the envelope inportable gadget functionality by going beyond the gadgets’physical limitations.Source:
  3. 3. Two features of the iOS 6 stood out: The Maps app and the muchimproved Siri. Maps is Apple’s answer to Google Maps, upping theante for navigation programs by implementing two key features. Thefirst one is the “turn-by-turn” function, which rotates the onscreenmap relative to the direction a user is facing, eliminating the need toconstantly reorient one’s “inner compass.” The second is the Flyovermode, which is a rendering of a city in 3D where a user canmanipulate the camera every which way to get a better vantagepoint and a more detailed look at his desired destination.As impressive as that sounds, things only get better with Siri. After ahugely successful beta stage stint with the iPhone 4S, Siri furtherexpands her virtual assistant role this year by upgrading her accentand language recognition capabilities, and by assimilating herselfeven more with the iGadgets’ myriad apps. Even more amazing,Apple has plans to integrate iDevices with car systems to assist drivers(via Siri) with whatever help they require, from navigation to emailcomposition and everything in between. And of course, the drivercan always just talk with Siri if things get too boring on the road.People are now practical, they are selling old Electronics andswitching to new phones. It’s forward thinking like this thatconsistently puts Apple at the top of the game. If RIM hopes to see aresurgence anytime soon and diminish the number of people tradingin Berrys for iPhones, they had best start learning from thecompetition.Source: