Mobile Library Trends NELA June 2011

Mobile Trends 2011
Megan Fox & Amy DeschenesNELA June 17, 2011

Today's Agenda
General Trends: Mobile and Libraries
Mobile Web vs Apps
mLibraries: Most Common Mobile Library Uses
Circulation
Finding Content (catalogs, traditional vendors, search)
Reference (SMS, roving)
Programming/Instruction
Marketing
Assessment
Future Trends

In 2009, for the first time ever, mobile phones were used more for accessing datathan to make calls.
- Global Mobile Data Market Update 2009, Chetan Shaman (Released April 2010)
By 2013, mobile phones will overtake PCs as the most common Web accessdevice worldwide.
- Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond (January 13, 2010 )
http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx

ComScore agrees Android 36%; Apple 26% http://www.prnewswire.com/news-releases/comscore-reports-april-2011-us-mobile-subscriber-market-share-123098853.html

Adding in iPads and iPod touches….http://blog.comscore.com/2011/06/comscore_data_on_apple_ios.html

Gone Mobile? (Mobile Libraries Survey 2010)
Lisa Carlucci Thomas
Oct 15, 2010

Contact information
Opening hours
Directions to the library
Catalog/OPAC
Library news
Loan information and renewals
Links to mobile enabled databases
Ability to check computer availability
Booking discussion/meeting rooms
Links to Mobile search engines
Webcams to check congestion
Krishnan 2011

mLibraries in LibSuccess Wiki

Mobile Website/App

Mobile Website/App
Decisions & Considerations
Web or App
Platforms
Layout and Structure
Branding
Testing
Frameworks & Tools
Web
Apps

Mobile Website v. App

Mobile Website

Mobile App

What About?

Mobile Website/App
Web or App
Platforms
Navigation & Branding
Frameworks & Tools
Web
Apps
Testing

Navigation

Navigation - Icons

Branding

Branding - Logo

Branding - Colors & Logo

Mobile Website/App
Web or App
Platforms
Navigation & Branding
Frameworks & Tools
Web
Apps
Testing

Contact information
Opening hours
Directions to the library
Catalog/OPAC
Library news
Loan information and renewals
Links to mobile enabled databases
Ability to check computer availability
Booking discussion/meeting rooms
Links to Mobile search engines
Webcams to check congestion
Krishnan 2011

Frameworks & Tools: Website

Frameworks & Tools: Apps

Testing
http://iphone4simulator.com/

Mobile should be:Consistent, Reliable, Equitable

Mobile Libraries
Circulation
Finding Content
Library Catalogs
Traditional Library Vendors/Databases
Search
Reference
Marketing/Outreach

Virtual Library Card

Look Up

Self-Checkout & Place Holds
Boopsie "Book Look" & "Book Scan"
http://www.boopsie2.com/libraries_optimum.html

SMS Notifications
http://www.libraryelf.com/

Shelf Reading (via Augmented Reality)
Bo Brinkman, Miami University in Oxford Ohio
http://www.youtube.com/watch?v=NgZVI630SsI

Mobile Libraries
Circulation
Finding Content
Library Catalogs
Search
Reference
Marketing/Outreach

Library Catalogs: Library Anywhere

Library Catalogs: QR Codes

Mobile Libraries
Circulation
Finding Content
Library Catalogs
Search
Reference
Marketing

Library Vendors & Publishers
http://www.libsuccess.org/index.php?title=M-Libraries

Library Vendors & Publishers
Mobile Research

Library Vendors & Publishers: LibGuides

Library Vendors & Publishers: Ready Reference

Bedbugs n Things

iTriage

Library Vendors & Publishers: E-Books

Library Vendors & Publishers: E-Books
Another Oliver Twist: British Library Builds 60,000-Book iPad AppFAST COMPANY | JUNE 15, 2011http://pulse.me/s/d4A7
An ambitious new project by the British Library will place a huge number of 19th-century books--including original ... Read more

Mobile Libraries
Circulation
Finding Content
Library Catalogs
Search
Reference
Marketing/Outreach

Mobile Search: SMS Texting
Google Text: 466453
(best answer; need shortcuts)
Yahoo Text: 92466
(fastest)
ChaCha: 242242
(humans, handles hard stuff)
kgb: kgbkgb (542542)(humans, costs $)

4info

Mobile Search: SMS Texting

Mobile Search: SMS Texting – ChaCha API

Mobile Search: Traditional Search Engines

Mobile Search: Answers!

Mobile Search: Google

Mobile Search: Search Faster
with Less Typing

Mobile Search: Bing

Mobile Search: Beyond Text
Audio/Voice
Gesture (Touchscreen/Accelerometer)
Location (GPS)
Visual (Camera/Barcodes/QRcodes)
Augmented Reality

Searching: By Voice

Searching: Voice Dragon Medical Mobile

Searching: Audio iStethoscope

Search: Gesture/Movement OCLC Shake It!

Search: Gesture Yahoo Sketch and Search

Search: Location Find a Public Library Near Me

Search: Location Enhances Google Suggestions

Search: Location Google Maps Bikes

Search: Location Google In Stock Nearby

Search: LocationAccessMyLibrary

Search: VisualSnapNow, SnapTell, etc…

Search: Visual Google Goggles

Translation


Solve Sudoku!

Search: Visual Cell Phone Diagnosis

Search: Visual Augmented Reality

Mobile Search Future
Discovery, incidental, AI
Evolution of mobile users – not just the quick ready reference any more
The casual browser, time killer, relaxed “sofa searcher”, snacking…
Don’t know their information need: back to browsing, serendipity, “incidental” search
Constantly changing environment and context; personalized facets
Relies on social “searching” and discovery
AI: reality mining, personalized precision search

Mobile Search Future
Implicit Mobile Search

Mobile Libraries
Circulation
Finding Content
Library Catalogs
Search
Reference
Marketing/Outreach

Mobile Reference
"The combination of users with mobile devices, librarians with mobile devices, and content that is accessible on mobile devices will allow reference librarians to further their contributions to the ideal of the ubiquitous library by offering our new ways to be present in the research lives of our patrons."
Barnhart & Pierce, "Becoming Mobile in the Ubiquitous Library" Journal of Library Administration, Volume 51, Issue 3 April 2011 , pages 279 - 290

SMS/Texting:LibAnswers
Via SMS: TXT your question to
(646) 783-1662

SMS/Texting: Mosio

SMS/Texting: Library H3lp

Mobile Reference

Roving Reference

Mobile Libraries
Circulation
Finding Content
Library Catalogs
Search
Reference
Marketing/Outreach

Screen Sharing

Real-Time Feedback: During Session

How To
EXAMPLE
Standard texting rates only (worst case US $0.20)
We have no access to your phone number
Capitalization doesn’t matter, but spaces and spelling do
TIPS

Try It Now!

Real-Time Feedback: During Session

Real-Time Feedback: Post Session

Mobile Libraries
Circulation
Finding Content
Library Catalogs
Search
Reference
Marketing/Outreach

Library Apps

Mobile Resources

Tags & QR Codes

Tags & QR Codes - What & Where?

Tags & QR Codes – Book Bits

Tags & QR Code - Make 'Em

Assessment Of Mobile

Is it useful?

How is it used?

Is it usable?

Future Trends

Coming Next
Dual screen ereaders
4G Next-Generation Networks
Functionality Blocking
3D Displays

Coming Next
Indoor Navigation
No Phone! (it’s “invisible”)
Payment Via Phone
Video Recognition

The Future is Mobile
Google’s Promise:
Clearly, the mobile phone is the iconic device of the moment, and we're encouraging a new rule: Mobile First. When we announce new services for desktop computers, such as real-time search, we will debut an equally powerful mobile version. We will take advantage of this new class of smartphone, which is more sensory, acts as an extension of you, is aware of location, and can hear you, speak to you, take pictures, and return information in a matter of seconds.
http://googlemobile.blogspot.com/2010/02/barcelona-mobile-first.html

Libraries Need to Be Mobile
Mike Teets (OCLC VP), mobile services are “critical to the long-term existence of libraries and librarianship” (Hadro, 2010)

Snap This!
Old School URL: http://www.zotero.org/groups/libraries_mobile_technology_trends/items

Slides available at:
http://www.slideshare.net/meganreads/mobile-library-trends-nela-june-2011
http://tinyurl.com/63hmq6e
Megan Fox, Jobs For the Future, meganreads@gmail.com
Amy Deschenes, Simmons College Library, @amyhannah

http://collin.libguides.com	18
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Mobile Library Trends NELA June 2011

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