Mobile Library Trends NELA June 2011

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Megan Fox & Amy Deschenes NELA June 17, 2011

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Mobile Library Trends NELA June 2011

  1. 1. Mobile Trends 2011<br />Megan Fox & Amy DeschenesNELA June 17, 2011<br />
  2. 2. Today's Agenda<br /><ul><li>General Trends: Mobile and Libraries
  3. 3. Mobile Web vs Apps
  4. 4. mLibraries: Most Common Mobile Library Uses
  5. 5. Circulation
  6. 6. Finding Content (catalogs, traditional vendors, search)
  7. 7. Reference (SMS, roving)
  8. 8. Programming/Instruction
  9. 9. Marketing
  10. 10. Assessment
  11. 11. Future Trends </li></li></ul><li>General Trends: Mobile and Libraries<br />In 2009, for the first time ever, mobile phones were used more for accessing datathan to make calls.<br />- Global Mobile Data Market Update 2009, Chetan Shaman (Released April 2010)<br />By 2013, mobile phones will overtake PCs as the most common Web accessdevice worldwide.<br />- Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond (January 13, 2010 )<br />http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx<br />
  12. 12. General Trends: Mobile and Libraries<br />ComScore agrees Android 36%; Apple 26% http://www.prnewswire.com/news-releases/comscore-reports-april-2011-us-mobile-subscriber-market-share-123098853.html<br />
  13. 13. General Trends: Mobile and Libraries<br />Adding in iPads and iPod touches….http://blog.comscore.com/2011/06/comscore_data_on_apple_ios.html<br />
  14. 14. General Trends: Mobile and Libraries<br />
  15. 15. General Trends: Mobile and Libraries<br />
  16. 16. General Trends: Mobile and Libraries<br />
  17. 17. General Trends: Mobile and Libraries<br />Gone Mobile? (Mobile Libraries Survey 2010) <br />Lisa Carlucci Thomas<br />Oct 15, 2010<br />
  18. 18. General Trends: Mobile and Libraries<br /><ul><li>Contact information
  19. 19. Opening hours
  20. 20. Directions to the library
  21. 21. Catalog/OPAC
  22. 22. Library news
  23. 23. Loan information and renewals
  24. 24. Links to mobile enabled databases
  25. 25. Ability to check computer availability
  26. 26. Booking discussion/meeting rooms
  27. 27. Links to Mobile search engines
  28. 28. Webcams to check congestion</li></ul>Krishnan 2011<br />
  29. 29. General Trends: Mobile and Libraries<br />mLibraries in LibSuccess Wiki<br />
  30. 30. Mobile Website/App<br />
  31. 31. Mobile Website/App<br /><ul><li>Decisions & Considerations
  32. 32. Web or App
  33. 33. Platforms
  34. 34. Layout and Structure
  35. 35. Branding
  36. 36. Testing
  37. 37. Frameworks & Tools
  38. 38. Web
  39. 39. Apps</li></li></ul><li>Mobile Website v. App<br />
  40. 40. Mobile Website v. App<br />
  41. 41. Mobile Website <br />
  42. 42. Mobile App<br />
  43. 43. What About?<br />
  44. 44. Mobile Website/App<br /><ul><li>Decisions & Considerations
  45. 45. Web or App
  46. 46. Platforms
  47. 47. Navigation & Branding
  48. 48. Frameworks & Tools
  49. 49. Web
  50. 50. Apps
  51. 51. Testing</li></li></ul><li>Navigation<br />
  52. 52. Navigation<br />
  53. 53. Navigation<br />
  54. 54. Navigation - Icons<br />
  55. 55. Branding <br />
  56. 56. Branding - Logo<br />
  57. 57. Branding - Colors & Logo<br />
  58. 58. Mobile Website/App<br /><ul><li>Decisions & Considerations
  59. 59. Web or App
  60. 60. Platforms
  61. 61. Navigation & Branding
  62. 62. Frameworks & Tools
  63. 63. Web
  64. 64. Apps
  65. 65. Testing</li></li></ul><li>General Trends: Mobile and Libraries<br /><ul><li>Contact information
  66. 66. Opening hours
  67. 67. Directions to the library
  68. 68. Catalog/OPAC
  69. 69. Library news
  70. 70. Loan information and renewals
  71. 71. Links to mobile enabled databases
  72. 72. Ability to check computer availability
  73. 73. Booking discussion/meeting rooms
  74. 74. Links to Mobile search engines
  75. 75. Webcams to check congestion</li></ul>Krishnan 2011<br />
  76. 76. Frameworks & Tools: Website<br />
  77. 77. Frameworks & Tools: Apps<br />
  78. 78. Testing<br />http://iphone4simulator.com/<br />
  79. 79. Mobile should be:Consistent, Reliable, Equitable<br />
  80. 80. Mobile Libraries<br /><ul><li>Circulation
  81. 81. Finding Content
  82. 82. Library Catalogs
  83. 83. Traditional Library Vendors/Databases
  84. 84. Search
  85. 85. Reference
  86. 86. Programming/Instruction
  87. 87. Marketing/Outreach</li></li></ul><li>Virtual Library Card<br />
  88. 88. Look Up<br />
  89. 89. Self-Checkout & Place Holds<br />Boopsie "Book Look" & "Book Scan"<br />http://www.boopsie2.com/libraries_optimum.html<br />
  90. 90. SMS Notifications<br />http://www.libraryelf.com/<br />
  91. 91. Shelf Reading (via Augmented Reality)<br />Bo Brinkman, Miami University in Oxford Ohio<br />http://www.youtube.com/watch?v=NgZVI630SsI<br />
  92. 92. Mobile Libraries<br /><ul><li>Circulation
  93. 93. Finding Content
  94. 94. Library Catalogs
  95. 95. Traditional Library Vendors/Databases
  96. 96. Search
  97. 97. Reference
  98. 98. Programming/Instruction
  99. 99. Marketing/Outreach</li></li></ul><li>Library Catalogs: Library Anywhere<br />
  100. 100. Library Catalogs: QR Codes<br />
  101. 101. Mobile Libraries<br /><ul><li>Circulation
  102. 102. Finding Content
  103. 103. Library Catalogs
  104. 104. Traditional Library Vendors/Databases
  105. 105. Search
  106. 106. Reference
  107. 107. Programming/Instruction
  108. 108. Marketing</li></li></ul><li>Library Vendors & Publishers<br />http://www.libsuccess.org/index.php?title=M-Libraries<br />
  109. 109. Library Vendors & Publishers<br />Mobile Research<br />
  110. 110. Library Vendors & Publishers: LibGuides<br />
  111. 111. Library Vendors & Publishers: Ready Reference<br />
  112. 112. Library Vendors & Publishers: Ready Reference<br />Bedbugs n Things<br />
  113. 113. Library Vendors & Publishers: Ready Reference<br />iTriage<br />
  114. 114. Library Vendors & Publishers: E-Books<br />
  115. 115. Library Vendors & Publishers: E-Books<br />Another Oliver Twist: British Library Builds 60,000-Book iPad AppFAST COMPANY | JUNE 15, 2011http://pulse.me/s/d4A7<br />An ambitious new project by the British Library will place a huge number of 19th-century books--including original ... Read more<br />
  116. 116. Mobile Libraries<br /><ul><li>Circulation
  117. 117. Finding Content
  118. 118. Library Catalogs
  119. 119. Traditional Library Vendors/Databases
  120. 120. Search
  121. 121. Reference
  122. 122. Programming/Instruction
  123. 123. Marketing/Outreach</li></li></ul><li>Mobile Search: SMS Texting<br />Google Text: 466453 <br />(best answer; need shortcuts)<br />Yahoo Text: 92466 <br />(fastest)<br />ChaCha: 242242 <br />(humans, handles hard stuff)<br />kgb: kgbkgb (542542)(humans, costs $)<br /> <br />4info <br />
  124. 124. Mobile Search: SMS Texting<br />
  125. 125. Mobile Search: SMS Texting – ChaCha API<br />
  126. 126. Mobile Search: Traditional Search Engines<br />
  127. 127. Mobile Search: Answers!<br />
  128. 128. Mobile Search: Answers!<br />
  129. 129. Mobile Search: Answers!<br />
  130. 130. Mobile Search: Google<br />
  131. 131. Mobile Search: Search Faster <br /> with Less Typing<br />
  132. 132. Mobile Search: Bing<br />
  133. 133. Mobile Search: Beyond Text<br /><ul><li>Audio/Voice
  134. 134. Gesture (Touchscreen/Accelerometer)
  135. 135. Location (GPS)
  136. 136. Visual (Camera/Barcodes/QRcodes)
  137. 137. Augmented Reality</li></li></ul><li>Searching: By Voice<br />
  138. 138. Searching: Voice Dragon Medical Mobile<br />
  139. 139. Searching: Audio iStethoscope<br />
  140. 140. Search: Gesture/Movement OCLC Shake It!<br />
  141. 141. Search: Gesture Yahoo Sketch and Search<br />
  142. 142. Search: Location Find a Public Library Near Me<br />
  143. 143. Search: Location Enhances Google Suggestions<br />
  144. 144. Search: Location Google Maps Bikes<br />
  145. 145. Search: Location Google In Stock Nearby<br />
  146. 146. Search: LocationAccessMyLibrary<br />
  147. 147. Search: VisualSnapNow, SnapTell, etc…<br />
  148. 148. Search: Visual Google Goggles<br />
  149. 149. Search: Visual Google Goggles<br />
  150. 150. Search: Visual Google Goggles<br />
  151. 151. Search: Visual Google Goggles<br />
  152. 152. Search: Visual Google Goggles<br />Translation<br />
  153. 153. Search: Visual Google Goggles<br /> <br /> <br />Solve Sudoku!<br />
  154. 154. Search: Visual Cell Phone Diagnosis<br />
  155. 155. Search: Visual Augmented Reality<br />
  156. 156. Search: Visual Augmented Reality<br />
  157. 157. Mobile Search Future<br />Discovery, incidental, AI<br /><ul><li>Evolution of mobile users – not just the quick ready reference any more
  158. 158. The casual browser, time killer, relaxed “sofa searcher”, snacking…
  159. 159. Don’t know their information need: back to browsing, serendipity, “incidental” search
  160. 160. Constantly changing environment and context; personalized facets
  161. 161. Relies on social “searching” and discovery
  162. 162. AI: reality mining, personalized precision search</li></li></ul><li>Mobile Search Future<br />Implicit Mobile Search<br />
  163. 163. Mobile Libraries<br /><ul><li>Circulation
  164. 164. Finding Content
  165. 165. Library Catalogs
  166. 166. Traditional Library Vendors/Databases
  167. 167. Search
  168. 168. Reference
  169. 169. Programming/Instruction
  170. 170. Marketing/Outreach</li></li></ul><li>Mobile Reference<br />"The combination of users with mobile devices, librarians with mobile devices, and content that is accessible on mobile devices will allow reference librarians to further their contributions to the ideal of the ubiquitous library by offering our new ways to be present in the research lives of our patrons."<br />Barnhart & Pierce, "Becoming Mobile in the Ubiquitous Library" Journal of Library Administration, Volume 51, Issue 3 April 2011 , pages 279 - 290<br />
  171. 171. SMS/Texting:LibAnswers<br />Via SMS: TXT your question to <br />(646) 783-1662<br />
  172. 172. SMS/Texting: Mosio<br />
  173. 173. SMS/Texting: Library H3lp<br />
  174. 174. Mobile Reference<br />
  175. 175. Roving Reference<br />
  176. 176. Roving Reference<br />
  177. 177. Mobile Libraries<br /><ul><li>Circulation
  178. 178. Finding Content
  179. 179. Library Catalogs
  180. 180. Traditional Library Vendors/Databases
  181. 181. Search
  182. 182. Reference
  183. 183. Programming/Instruction
  184. 184. Marketing/Outreach</li></li></ul><li>Screen Sharing<br />
  185. 185. Real-Time Feedback: During Session<br />
  186. 186. How To<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your phone number<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIPS<br />
  187. 187. Try It Now!<br />
  188. 188. Real-Time Feedback: During Session<br />
  189. 189. Real-Time Feedback: Post Session<br />
  190. 190. Real-Time Feedback: Post Session <br />
  191. 191. Mobile Libraries<br /><ul><li>Circulation
  192. 192. Finding Content
  193. 193. Library Catalogs
  194. 194. Traditional Library Vendors/Databases
  195. 195. Search
  196. 196. Reference
  197. 197. Programming/Instruction
  198. 198. Marketing/Outreach</li></li></ul><li>Library Apps<br />
  199. 199. Mobile Resources<br />
  200. 200. Tours<br />
  201. 201. Tags & QR Codes<br />
  202. 202. Tags & QR Codes - What & Where?<br />
  203. 203. Tags & QR Codes – Book Bits<br />
  204. 204. Tags & QR Code - Make 'Em<br />
  205. 205. Assessment Of Mobile<br />
  206. 206. Is it useful?<br />
  207. 207. How is it used?<br />
  208. 208. Is it usable?<br />
  209. 209. Is it usable?<br />
  210. 210. Future Trends<br />
  211. 211. Coming Next<br />Dual screen ereaders<br />4G Next-Generation Networks<br />Functionality Blocking<br />3D Displays<br />
  212. 212. Coming Next<br />Indoor Navigation<br />No Phone! (it’s “invisible”)<br />Payment Via Phone<br />Video Recognition<br />
  213. 213. The Future is Mobile<br />Google’s Promise:<br />Clearly, the mobile phone is the iconic device of the moment, and we're encouraging a new rule: Mobile First. When we announce new services for desktop computers, such as real-time search, we will debut an equally powerful mobile version. We will take advantage of this new class of smartphone, which is more sensory, acts as an extension of you, is aware of location, and can hear you, speak to you, take pictures, and return information in a matter of seconds.<br />http://googlemobile.blogspot.com/2010/02/barcelona-mobile-first.html<br />
  214. 214. Libraries Need to Be Mobile<br /><ul><li>Mike Teets (OCLC VP), mobile services are “critical to the long-term existence of libraries and librarianship” (Hadro, 2010)</li></li></ul><li>Snap This!<br />Old School URL: http://www.zotero.org/groups/libraries_mobile_technology_trends/items<br />
  215. 215. Slides available at:<br />http://www.slideshare.net/meganreads/mobile-library-trends-nela-june-2011<br />http://tinyurl.com/63hmq6e<br />Megan Fox, Jobs For the Future, meganreads@gmail.com<br />Amy Deschenes, Simmons College Library, @amyhannah<br />

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