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Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
Mobile Library Trends NELA June 2011
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Mobile Library Trends NELA June 2011

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Megan Fox & Amy Deschenes NELA June 17, 2011

Megan Fox & Amy Deschenes NELA June 17, 2011

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  • 1. Mobile Trends 2011<br />Megan Fox & Amy DeschenesNELA June 17, 2011<br />
  • 2. Today's Agenda<br /><ul><li>General Trends: Mobile and Libraries
  • 3. Mobile Web vs Apps
  • 4. mLibraries: Most Common Mobile Library Uses
  • 5. Circulation
  • 6. Finding Content (catalogs, traditional vendors, search)
  • 7. Reference (SMS, roving)
  • 8. Programming/Instruction
  • 9. Marketing
  • 10. Assessment
  • 11. Future Trends </li></li></ul><li>General Trends: Mobile and Libraries<br />In 2009, for the first time ever, mobile phones were used more for accessing datathan to make calls.<br />- Global Mobile Data Market Update 2009, Chetan Shaman (Released April 2010)<br />By 2013, mobile phones will overtake PCs as the most common Web accessdevice worldwide.<br />- Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond (January 13, 2010 )<br />http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx<br />
  • 12. General Trends: Mobile and Libraries<br />ComScore agrees Android 36%; Apple 26% http://www.prnewswire.com/news-releases/comscore-reports-april-2011-us-mobile-subscriber-market-share-123098853.html<br />
  • 13. General Trends: Mobile and Libraries<br />Adding in iPads and iPod touches….http://blog.comscore.com/2011/06/comscore_data_on_apple_ios.html<br />
  • 14. General Trends: Mobile and Libraries<br />
  • 15. General Trends: Mobile and Libraries<br />
  • 16. General Trends: Mobile and Libraries<br />
  • 17. General Trends: Mobile and Libraries<br />Gone Mobile? (Mobile Libraries Survey 2010) <br />Lisa Carlucci Thomas<br />Oct 15, 2010<br />
  • 18. General Trends: Mobile and Libraries<br /><ul><li>Contact information
  • 19. Opening hours
  • 20. Directions to the library
  • 21. Catalog/OPAC
  • 22. Library news
  • 23. Loan information and renewals
  • 24. Links to mobile enabled databases
  • 25. Ability to check computer availability
  • 26. Booking discussion/meeting rooms
  • 27. Links to Mobile search engines
  • 28. Webcams to check congestion</li></ul>Krishnan 2011<br />
  • 29. General Trends: Mobile and Libraries<br />mLibraries in LibSuccess Wiki<br />
  • 30. Mobile Website/App<br />
  • 31. Mobile Website/App<br /><ul><li>Decisions & Considerations
  • 32. Web or App
  • 33. Platforms
  • 34. Layout and Structure
  • 35. Branding
  • 36. Testing
  • 37. Frameworks & Tools
  • 38. Web
  • 39. Apps</li></li></ul><li>Mobile Website v. App<br />
  • 40. Mobile Website v. App<br />
  • 41. Mobile Website <br />
  • 42. Mobile App<br />
  • 43. What About?<br />
  • 44. Mobile Website/App<br /><ul><li>Decisions & Considerations
  • 45. Web or App
  • 46. Platforms
  • 47. Navigation & Branding
  • 48. Frameworks & Tools
  • 49. Web
  • 50. Apps
  • 51. Testing</li></li></ul><li>Navigation<br />
  • 52. Navigation<br />
  • 53. Navigation<br />
  • 54. Navigation - Icons<br />
  • 55. Branding <br />
  • 56. Branding - Logo<br />
  • 57. Branding - Colors & Logo<br />
  • 58. Mobile Website/App<br /><ul><li>Decisions & Considerations
  • 59. Web or App
  • 60. Platforms
  • 61. Navigation & Branding
  • 62. Frameworks & Tools
  • 63. Web
  • 64. Apps
  • 65. Testing</li></li></ul><li>General Trends: Mobile and Libraries<br /><ul><li>Contact information
  • 66. Opening hours
  • 67. Directions to the library
  • 68. Catalog/OPAC
  • 69. Library news
  • 70. Loan information and renewals
  • 71. Links to mobile enabled databases
  • 72. Ability to check computer availability
  • 73. Booking discussion/meeting rooms
  • 74. Links to Mobile search engines
  • 75. Webcams to check congestion</li></ul>Krishnan 2011<br />
  • 76. Frameworks & Tools: Website<br />
  • 77. Frameworks & Tools: Apps<br />
  • 78. Testing<br />http://iphone4simulator.com/<br />
  • 79. Mobile should be:Consistent, Reliable, Equitable<br />
  • 80. Mobile Libraries<br /><ul><li>Circulation
  • 81. Finding Content
  • 82. Library Catalogs
  • 83. Traditional Library Vendors/Databases
  • 84. Search
  • 85. Reference
  • 86. Programming/Instruction
  • 87. Marketing/Outreach</li></li></ul><li>Virtual Library Card<br />
  • 88. Look Up<br />
  • 89. Self-Checkout & Place Holds<br />Boopsie "Book Look" & "Book Scan"<br />http://www.boopsie2.com/libraries_optimum.html<br />
  • 90. SMS Notifications<br />http://www.libraryelf.com/<br />
  • 91. Shelf Reading (via Augmented Reality)<br />Bo Brinkman, Miami University in Oxford Ohio<br />http://www.youtube.com/watch?v=NgZVI630SsI<br />
  • 92. Mobile Libraries<br /><ul><li>Circulation
  • 93. Finding Content
  • 94. Library Catalogs
  • 95. Traditional Library Vendors/Databases
  • 96. Search
  • 97. Reference
  • 98. Programming/Instruction
  • 99. Marketing/Outreach</li></li></ul><li>Library Catalogs: Library Anywhere<br />
  • 100. Library Catalogs: QR Codes<br />
  • 101. Mobile Libraries<br /><ul><li>Circulation
  • 102. Finding Content
  • 103. Library Catalogs
  • 104. Traditional Library Vendors/Databases
  • 105. Search
  • 106. Reference
  • 107. Programming/Instruction
  • 108. Marketing</li></li></ul><li>Library Vendors & Publishers<br />http://www.libsuccess.org/index.php?title=M-Libraries<br />
  • 109. Library Vendors & Publishers<br />Mobile Research<br />
  • 110. Library Vendors & Publishers: LibGuides<br />
  • 111. Library Vendors & Publishers: Ready Reference<br />
  • 112. Library Vendors & Publishers: Ready Reference<br />Bedbugs n Things<br />
  • 113. Library Vendors & Publishers: Ready Reference<br />iTriage<br />
  • 114. Library Vendors & Publishers: E-Books<br />
  • 115. Library Vendors & Publishers: E-Books<br />Another Oliver Twist: British Library Builds 60,000-Book iPad AppFAST COMPANY | JUNE 15, 2011http://pulse.me/s/d4A7<br />An ambitious new project by the British Library will place a huge number of 19th-century books--including original ... Read more<br />
  • 116. Mobile Libraries<br /><ul><li>Circulation
  • 117. Finding Content
  • 118. Library Catalogs
  • 119. Traditional Library Vendors/Databases
  • 120. Search
  • 121. Reference
  • 122. Programming/Instruction
  • 123. Marketing/Outreach</li></li></ul><li>Mobile Search: SMS Texting<br />Google Text: 466453 <br />(best answer; need shortcuts)<br />Yahoo Text: 92466 <br />(fastest)<br />ChaCha: 242242 <br />(humans, handles hard stuff)<br />kgb: kgbkgb (542542)(humans, costs $)<br /> <br />4info <br />
  • 124. Mobile Search: SMS Texting<br />
  • 125. Mobile Search: SMS Texting – ChaCha API<br />
  • 126. Mobile Search: Traditional Search Engines<br />
  • 127. Mobile Search: Answers!<br />
  • 128. Mobile Search: Answers!<br />
  • 129. Mobile Search: Answers!<br />
  • 130. Mobile Search: Google<br />
  • 131. Mobile Search: Search Faster <br /> with Less Typing<br />
  • 132. Mobile Search: Bing<br />
  • 133. Mobile Search: Beyond Text<br /><ul><li>Audio/Voice
  • 134. Gesture (Touchscreen/Accelerometer)
  • 135. Location (GPS)
  • 136. Visual (Camera/Barcodes/QRcodes)
  • 137. Augmented Reality</li></li></ul><li>Searching: By Voice<br />
  • 138. Searching: Voice Dragon Medical Mobile<br />
  • 139. Searching: Audio iStethoscope<br />
  • 140. Search: Gesture/Movement OCLC Shake It!<br />
  • 141. Search: Gesture Yahoo Sketch and Search<br />
  • 142. Search: Location Find a Public Library Near Me<br />
  • 143. Search: Location Enhances Google Suggestions<br />
  • 144. Search: Location Google Maps Bikes<br />
  • 145. Search: Location Google In Stock Nearby<br />
  • 146. Search: LocationAccessMyLibrary<br />
  • 147. Search: VisualSnapNow, SnapTell, etc…<br />
  • 148. Search: Visual Google Goggles<br />
  • 149. Search: Visual Google Goggles<br />
  • 150. Search: Visual Google Goggles<br />
  • 151. Search: Visual Google Goggles<br />
  • 152. Search: Visual Google Goggles<br />Translation<br />
  • 153. Search: Visual Google Goggles<br /> <br /> <br />Solve Sudoku!<br />
  • 154. Search: Visual Cell Phone Diagnosis<br />
  • 155. Search: Visual Augmented Reality<br />
  • 156. Search: Visual Augmented Reality<br />
  • 157. Mobile Search Future<br />Discovery, incidental, AI<br /><ul><li>Evolution of mobile users – not just the quick ready reference any more
  • 158. The casual browser, time killer, relaxed “sofa searcher”, snacking…
  • 159. Don’t know their information need: back to browsing, serendipity, “incidental” search
  • 160. Constantly changing environment and context; personalized facets
  • 161. Relies on social “searching” and discovery
  • 162. AI: reality mining, personalized precision search</li></li></ul><li>Mobile Search Future<br />Implicit Mobile Search<br />
  • 163. Mobile Libraries<br /><ul><li>Circulation
  • 164. Finding Content
  • 165. Library Catalogs
  • 166. Traditional Library Vendors/Databases
  • 167. Search
  • 168. Reference
  • 169. Programming/Instruction
  • 170. Marketing/Outreach</li></li></ul><li>Mobile Reference<br />"The combination of users with mobile devices, librarians with mobile devices, and content that is accessible on mobile devices will allow reference librarians to further their contributions to the ideal of the ubiquitous library by offering our new ways to be present in the research lives of our patrons."<br />Barnhart & Pierce, "Becoming Mobile in the Ubiquitous Library" Journal of Library Administration, Volume 51, Issue 3 April 2011 , pages 279 - 290<br />
  • 171. SMS/Texting:LibAnswers<br />Via SMS: TXT your question to <br />(646) 783-1662<br />
  • 172. SMS/Texting: Mosio<br />
  • 173. SMS/Texting: Library H3lp<br />
  • 174. Mobile Reference<br />
  • 175. Roving Reference<br />
  • 176. Roving Reference<br />
  • 177. Mobile Libraries<br /><ul><li>Circulation
  • 178. Finding Content
  • 179. Library Catalogs
  • 180. Traditional Library Vendors/Databases
  • 181. Search
  • 182. Reference
  • 183. Programming/Instruction
  • 184. Marketing/Outreach</li></li></ul><li>Screen Sharing<br />
  • 185. Real-Time Feedback: During Session<br />
  • 186. How To<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your phone number<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIPS<br />
  • 187. Try It Now!<br />
  • 188. Real-Time Feedback: During Session<br />
  • 189. Real-Time Feedback: Post Session<br />
  • 190. Real-Time Feedback: Post Session <br />
  • 191. Mobile Libraries<br /><ul><li>Circulation
  • 192. Finding Content
  • 193. Library Catalogs
  • 194. Traditional Library Vendors/Databases
  • 195. Search
  • 196. Reference
  • 197. Programming/Instruction
  • 198. Marketing/Outreach</li></li></ul><li>Library Apps<br />
  • 199. Mobile Resources<br />
  • 200. Tours<br />
  • 201. Tags & QR Codes<br />
  • 202. Tags & QR Codes - What & Where?<br />
  • 203. Tags & QR Codes – Book Bits<br />
  • 204. Tags & QR Code - Make 'Em<br />
  • 205. Assessment Of Mobile<br />
  • 206. Is it useful?<br />
  • 207. How is it used?<br />
  • 208. Is it usable?<br />
  • 209. Is it usable?<br />
  • 210. Future Trends<br />
  • 211. Coming Next<br />Dual screen ereaders<br />4G Next-Generation Networks<br />Functionality Blocking<br />3D Displays<br />
  • 212. Coming Next<br />Indoor Navigation<br />No Phone! (it’s “invisible”)<br />Payment Via Phone<br />Video Recognition<br />
  • 213. The Future is Mobile<br />Google’s Promise:<br />Clearly, the mobile phone is the iconic device of the moment, and we're encouraging a new rule: Mobile First. When we announce new services for desktop computers, such as real-time search, we will debut an equally powerful mobile version. We will take advantage of this new class of smartphone, which is more sensory, acts as an extension of you, is aware of location, and can hear you, speak to you, take pictures, and return information in a matter of seconds.<br />http://googlemobile.blogspot.com/2010/02/barcelona-mobile-first.html<br />
  • 214. Libraries Need to Be Mobile<br /><ul><li>Mike Teets (OCLC VP), mobile services are “critical to the long-term existence of libraries and librarianship” (Hadro, 2010)</li></li></ul><li>Snap This!<br />Old School URL: http://www.zotero.org/groups/libraries_mobile_technology_trends/items<br />
  • 215. Slides available at:<br />http://www.slideshare.net/meganreads/mobile-library-trends-nela-june-2011<br />http://tinyurl.com/63hmq6e<br />Megan Fox, Jobs For the Future, meganreads@gmail.com<br />Amy Deschenes, Simmons College Library, @amyhannah<br />

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