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MOBILE SEARCHMegan Fox                                 Web Search University Sept 2012Director of Knowledge Management and...
Mobile Search• 88% of U.S. adults own a cell phone• 55% use their phone to go online• 17% do most of their online  browsin...
Mobile SearchGoogle currently holds 82% of the global search market and            98% of the mobile search markets       ...
Mobile Search Google mobile   Google app   Google embedded   web page                      in the OS
Mobile Search                Images http://searchenginewatch.com
Mobile Search                          Autocomplete/Suggest+     Dis-ambiguation   Search Faster with Less Typing
Mobile Search: Answers! For example,   • Google: Zagat, Frommers   • Bing: Yelp   • Siri: new iOS Rotten Tomatoes and Open...
Mobile Search: Answers!           Images http://searchenginewatch.com
Mobile Search: Answers!           Images http://searchenginewatch.com
Mobile Search: Answers/Socialhttp://reviews.cnet.com
Mobile Search: Duck, duck, go
Mobile Search: Actionable                            blog.getjar.com  webpronews                  pcworld
Mobile Search: Apps                       Source: Nielsen July 2012  Yelp: mobile usage now accounts for 40% of their acti...
Mobile Search: Beyond Text  • Touch/Gesture  • Audio  • Visual  • Location  • Augmented Reality  • Proactive
Searching: Touch/Handwriting
Searching: Touch/Gesture
Searching: Audio: By Voice
Searching: Audio
Searching: Audio                   Dragon Medical Mobile
Search: Location
Search: Location          Enhances Google Suggestions
Search: Location     Personal History: Desktop to Mobile                                     Apple announced              ...
Search: Location          Knowledge Graph Enhanced
Search: Location                    Google Public TransitGoogle Maps Bikes
Search: Location                                             Inside!Bing Venue maps on Bing (# in US covered): • Airports ...
Search: Location              Shopping Tips!
Search: Location
Search: Visual
Search: Visual
Search: Visual Google Goggles
Search: Visual Google Goggles
Search: Visual                 The Met
Search: Visual Google Goggles
Search: Visual Google Goggles                     Product Info
Search: Visual Google Goggles        http://thenextweb.com/google/2012/08/23/google-goggles-latest-update-makes-easier-sho...
Search: Visual Google Goggles                      Translation
Search: Visual Google Goggles             Solve Sudoku!
Search: Visual                          Quorahttp://reviews.cnet.com
Search: Visual QR Codes?     http://www.aericon.com/blog/
Search: Augmented Reality
Search: Augmented Reality
Mobile Search: Personalized?http://pewinternet.org/Reports/2012/Mobile-Privacy/Key-Findings/Mobile-Privacy-and-Data-Manage...
Mobile Search: Messaging
Mobile Search: iPhone/Siri  Voice Activated Mobile Virtual Assistants: ask them anything (search for anything)
Mobile Search: iPhone/Siri            http://shitthatsirisays.tumblr.com/
Mobile Search: iPhone/Siri             http://searchengineland.com
Mobile Search: Google NowIntelligent Push
Mobile Search: Google Now
Mobile Search: Google Now
Mobile Search: Google Now   Sam Biddle of Gizmodo sums up Google Now:      It thinks for you, providing information cues  ...
Mobile Search: Now vs Siri     Study: Apple’s Siri is wrong over 1/3 of the time! Based off these results, Piper Jaffray’s...
Mobile Search: ANSWERS!                          http://www.cnet.com
Mobile Search: Now vs SiriCurrently Siri gets:60% of its answers from Google20% from Yelp14% from WolframAlpha4% from Yaho...
Mobile Search: Now vs Siri                             http://www.cnet.com
Mobile Search: “Eyes Free”
Mobile Search: Google FutureJack Menzel, Director, Product Management of Google Search, quoted inhttp://www.mobile-apps-ne...
Mobile Search: Google Glasses
MOBILE SEARCHMegan Fox                                 Web Search University Sept 2012Director of Knowledge Management and...
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Fox mobile search_sept_2012

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fox_mobile_search_sept_2012 Megan K Fox presentation at Web Search University Sept 2012

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Transcript of "Fox mobile search_sept_2012"

  1. 1. MOBILE SEARCHMegan Fox Web Search University Sept 2012Director of Knowledge Management and IT mfox@jff.orgJobs for the Future http://slidesha.re/NZfMst
  2. 2. Mobile Search• 88% of U.S. adults own a cell phone• 55% use their phone to go online• 17% do most of their online browsing on their phone, rather than a computer http://www.pewinternet.org April 2012 http://mobithinking.com • 1 in 7 searches are now mobile. • 1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61% of users called the business and 59%visited • 79% of smartphone users use their smartphones to help with shopping • 71% of smartphone users that see TV, press or online ad, do a mobile search for more information Jason Spero, Google (Feb 2011).http://www.thinkwithgoogle.com
  3. 3. Mobile SearchGoogle currently holds 82% of the global search market and 98% of the mobile search markets WSJ June 7 2012
  4. 4. Mobile Search Google mobile Google app Google embedded web page in the OS
  5. 5. Mobile Search Images http://searchenginewatch.com
  6. 6. Mobile Search Autocomplete/Suggest+ Dis-ambiguation Search Faster with Less Typing
  7. 7. Mobile Search: Answers! For example, • Google: Zagat, Frommers • Bing: Yelp • Siri: new iOS Rotten Tomatoes and OpenTable
  8. 8. Mobile Search: Answers! Images http://searchenginewatch.com
  9. 9. Mobile Search: Answers! Images http://searchenginewatch.com
  10. 10. Mobile Search: Answers/Socialhttp://reviews.cnet.com
  11. 11. Mobile Search: Duck, duck, go
  12. 12. Mobile Search: Actionable blog.getjar.com webpronews pcworld
  13. 13. Mobile Search: Apps Source: Nielsen July 2012 Yelp: mobile usage now accounts for 40% of their activity, up from 27% in 2010. Groupon: 30% of all transactions are on mobile, tripled in just one year.
  14. 14. Mobile Search: Beyond Text • Touch/Gesture • Audio • Visual • Location • Augmented Reality • Proactive
  15. 15. Searching: Touch/Handwriting
  16. 16. Searching: Touch/Gesture
  17. 17. Searching: Audio: By Voice
  18. 18. Searching: Audio
  19. 19. Searching: Audio Dragon Medical Mobile
  20. 20. Search: Location
  21. 21. Search: Location Enhances Google Suggestions
  22. 22. Search: Location Personal History: Desktop to Mobile Apple announced this for Safari yesterday! (part of os6 upgrade)
  23. 23. Search: Location Knowledge Graph Enhanced
  24. 24. Search: Location Google Public TransitGoogle Maps Bikes
  25. 25. Search: Location Inside!Bing Venue maps on Bing (# in US covered): • Airports (85) • Amusement Parks (1) • Casinos (25) • Convention Centers (2) • Hotels (2) • Malls (1370) • Museums (1) • Shopping Districts (26) • Stadiums (21) • Universities (20)
  26. 26. Search: Location Shopping Tips!
  27. 27. Search: Location
  28. 28. Search: Visual
  29. 29. Search: Visual
  30. 30. Search: Visual Google Goggles
  31. 31. Search: Visual Google Goggles
  32. 32. Search: Visual The Met
  33. 33. Search: Visual Google Goggles
  34. 34. Search: Visual Google Goggles Product Info
  35. 35. Search: Visual Google Goggles http://thenextweb.com/google/2012/08/23/google-goggles-latest-update-makes-easier-shop-irl/
  36. 36. Search: Visual Google Goggles Translation
  37. 37. Search: Visual Google Goggles Solve Sudoku!
  38. 38. Search: Visual Quorahttp://reviews.cnet.com
  39. 39. Search: Visual QR Codes? http://www.aericon.com/blog/
  40. 40. Search: Augmented Reality
  41. 41. Search: Augmented Reality
  42. 42. Mobile Search: Personalized?http://pewinternet.org/Reports/2012/Mobile-Privacy/Key-Findings/Mobile-Privacy-and-Data-Management.aspx
  43. 43. Mobile Search: Messaging
  44. 44. Mobile Search: iPhone/Siri Voice Activated Mobile Virtual Assistants: ask them anything (search for anything)
  45. 45. Mobile Search: iPhone/Siri http://shitthatsirisays.tumblr.com/
  46. 46. Mobile Search: iPhone/Siri http://searchengineland.com
  47. 47. Mobile Search: Google NowIntelligent Push
  48. 48. Mobile Search: Google Now
  49. 49. Mobile Search: Google Now
  50. 50. Mobile Search: Google Now Sam Biddle of Gizmodo sums up Google Now: It thinks for you, providing information cues even when you haven’t ask for them. Google Now is supposed to be as smart as you—maybe even smarter. This isn’t search, it’s tell. Google Voice Search, Google Search Plus Your World, Knowledge Graph, Google Now
  51. 51. Mobile Search: Now vs Siri Study: Apple’s Siri is wrong over 1/3 of the time! Based off these results, Piper Jaffray’s Gene Munster gives Apple a letter grade of a “D” and gives Google’s voice assistant a “B+.” in 1600 questions: • Google replies accurately 86 percent of the time • Siri comprehends 83 percent of queries in noisy conditions; 89 percent in a quiet room • Siri answers accurately 62 percent of the time on the street; 68 percent in a quiet room.
  52. 52. Mobile Search: ANSWERS! http://www.cnet.com
  53. 53. Mobile Search: Now vs SiriCurrently Siri gets:60% of its answers from Google20% from Yelp14% from WolframAlpha4% from Yahoo2% from WikipediaGoogle provides 100% of navigationresults, 61% of information results,48% of commerce results and 42% of localresults."With the iOS 6 release in the fall, we expectSiri to improve meaningfully while reducingits reliance on Google from 60% to 48%.“ http://tech.fortune.cnn.com
  54. 54. Mobile Search: Now vs Siri http://www.cnet.com
  55. 55. Mobile Search: “Eyes Free”
  56. 56. Mobile Search: Google FutureJack Menzel, Director, Product Management of Google Search, quoted inhttp://www.mobile-apps-news.com
  57. 57. Mobile Search: Google Glasses
  58. 58. MOBILE SEARCHMegan Fox Web Search University Sept 2012Director of Knowledge Management and IT mfox@jff.orgJobs for the Future http://slidesha.re/NZfMst
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