Fox mobile search_sept_2012

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fox_mobile_search_sept_2012 Megan K Fox presentation at Web Search University Sept 2012

fox_mobile_search_sept_2012 Megan K Fox presentation at Web Search University Sept 2012

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  • 1. MOBILE SEARCHMegan Fox Web Search University Sept 2012Director of Knowledge Management and IT mfox@jff.orgJobs for the Future http://slidesha.re/NZfMst
  • 2. Mobile Search• 88% of U.S. adults own a cell phone• 55% use their phone to go online• 17% do most of their online browsing on their phone, rather than a computer http://www.pewinternet.org April 2012 http://mobithinking.com • 1 in 7 searches are now mobile. • 1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61% of users called the business and 59%visited • 79% of smartphone users use their smartphones to help with shopping • 71% of smartphone users that see TV, press or online ad, do a mobile search for more information Jason Spero, Google (Feb 2011).http://www.thinkwithgoogle.com
  • 3. Mobile SearchGoogle currently holds 82% of the global search market and 98% of the mobile search markets WSJ June 7 2012
  • 4. Mobile Search Google mobile Google app Google embedded web page in the OS
  • 5. Mobile Search Images http://searchenginewatch.com
  • 6. Mobile Search Autocomplete/Suggest+ Dis-ambiguation Search Faster with Less Typing
  • 7. Mobile Search: Answers! For example, • Google: Zagat, Frommers • Bing: Yelp • Siri: new iOS Rotten Tomatoes and OpenTable
  • 8. Mobile Search: Answers! Images http://searchenginewatch.com
  • 9. Mobile Search: Answers! Images http://searchenginewatch.com
  • 10. Mobile Search: Answers/Socialhttp://reviews.cnet.com
  • 11. Mobile Search: Duck, duck, go
  • 12. Mobile Search: Actionable blog.getjar.com webpronews pcworld
  • 13. Mobile Search: Apps Source: Nielsen July 2012 Yelp: mobile usage now accounts for 40% of their activity, up from 27% in 2010. Groupon: 30% of all transactions are on mobile, tripled in just one year.
  • 14. Mobile Search: Beyond Text • Touch/Gesture • Audio • Visual • Location • Augmented Reality • Proactive
  • 15. Searching: Touch/Handwriting
  • 16. Searching: Touch/Gesture
  • 17. Searching: Audio: By Voice
  • 18. Searching: Audio
  • 19. Searching: Audio Dragon Medical Mobile
  • 20. Search: Location
  • 21. Search: Location Enhances Google Suggestions
  • 22. Search: Location Personal History: Desktop to Mobile Apple announced this for Safari yesterday! (part of os6 upgrade)
  • 23. Search: Location Knowledge Graph Enhanced
  • 24. Search: Location Google Public TransitGoogle Maps Bikes
  • 25. Search: Location Inside!Bing Venue maps on Bing (# in US covered): • Airports (85) • Amusement Parks (1) • Casinos (25) • Convention Centers (2) • Hotels (2) • Malls (1370) • Museums (1) • Shopping Districts (26) • Stadiums (21) • Universities (20)
  • 26. Search: Location Shopping Tips!
  • 27. Search: Location
  • 28. Search: Visual
  • 29. Search: Visual
  • 30. Search: Visual Google Goggles
  • 31. Search: Visual Google Goggles
  • 32. Search: Visual The Met
  • 33. Search: Visual Google Goggles
  • 34. Search: Visual Google Goggles Product Info
  • 35. Search: Visual Google Goggles http://thenextweb.com/google/2012/08/23/google-goggles-latest-update-makes-easier-shop-irl/
  • 36. Search: Visual Google Goggles Translation
  • 37. Search: Visual Google Goggles Solve Sudoku!
  • 38. Search: Visual Quorahttp://reviews.cnet.com
  • 39. Search: Visual QR Codes? http://www.aericon.com/blog/
  • 40. Search: Augmented Reality
  • 41. Search: Augmented Reality
  • 42. Mobile Search: Personalized?http://pewinternet.org/Reports/2012/Mobile-Privacy/Key-Findings/Mobile-Privacy-and-Data-Management.aspx
  • 43. Mobile Search: Messaging
  • 44. Mobile Search: iPhone/Siri Voice Activated Mobile Virtual Assistants: ask them anything (search for anything)
  • 45. Mobile Search: iPhone/Siri http://shitthatsirisays.tumblr.com/
  • 46. Mobile Search: iPhone/Siri http://searchengineland.com
  • 47. Mobile Search: Google NowIntelligent Push
  • 48. Mobile Search: Google Now
  • 49. Mobile Search: Google Now
  • 50. Mobile Search: Google Now Sam Biddle of Gizmodo sums up Google Now: It thinks for you, providing information cues even when you haven’t ask for them. Google Now is supposed to be as smart as you—maybe even smarter. This isn’t search, it’s tell. Google Voice Search, Google Search Plus Your World, Knowledge Graph, Google Now
  • 51. Mobile Search: Now vs Siri Study: Apple’s Siri is wrong over 1/3 of the time! Based off these results, Piper Jaffray’s Gene Munster gives Apple a letter grade of a “D” and gives Google’s voice assistant a “B+.” in 1600 questions: • Google replies accurately 86 percent of the time • Siri comprehends 83 percent of queries in noisy conditions; 89 percent in a quiet room • Siri answers accurately 62 percent of the time on the street; 68 percent in a quiet room.
  • 52. Mobile Search: ANSWERS! http://www.cnet.com
  • 53. Mobile Search: Now vs SiriCurrently Siri gets:60% of its answers from Google20% from Yelp14% from WolframAlpha4% from Yahoo2% from WikipediaGoogle provides 100% of navigationresults, 61% of information results,48% of commerce results and 42% of localresults."With the iOS 6 release in the fall, we expectSiri to improve meaningfully while reducingits reliance on Google from 60% to 48%.“ http://tech.fortune.cnn.com
  • 54. Mobile Search: Now vs Siri http://www.cnet.com
  • 55. Mobile Search: “Eyes Free”
  • 56. Mobile Search: Google FutureJack Menzel, Director, Product Management of Google Search, quoted inhttp://www.mobile-apps-news.com
  • 57. Mobile Search: Google Glasses
  • 58. MOBILE SEARCHMegan Fox Web Search University Sept 2012Director of Knowledge Management and IT mfox@jff.orgJobs for the Future http://slidesha.re/NZfMst