Keeping Your Head Above the Technology Waterline


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Keeping Your Head Above the Technology Waterline. This was the slideshow at the National CASA Conference on Sunday April 26th by Megan Bruzan

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Keeping Your Head Above the Technology Waterline

  1. 1. How to Keep Your Head Above the Tech Waterline
  2. 2. Developing a Plan <ul><ul><ul><li>Look at other sites </li></ul></ul></ul><ul><ul><ul><li>Have your text ready </li></ul></ul></ul><ul><ul><ul><li>Know your current software capacity, it might have a website component that works for your organization </li></ul></ul></ul><ul><ul><ul><ul><li>Customer Relations Management software or donation software </li></ul></ul></ul></ul><ul><ul><ul><li>Know your budget </li></ul></ul></ul><ul><ul><ul><ul><li>A website can cost you anywhere from $0-$100,000 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>There are options for any budget </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>
  3. 3. Developing a Plan <ul><ul><ul><li>Have a short term and long term plan </li></ul></ul></ul><ul><ul><ul><ul><li>If you don’t have the money to do a big site, do something small now to establish web presence and work toward a goal </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Know where you want to go with your site, how to expand </li></ul></ul></ul></ul><ul><ul><ul><li>Finding a domain name for your site </li></ul></ul></ul><ul><ul><ul><ul><li>You can buy a domain </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Try to find a name that people would type into a search engine </li></ul></ul></ul></ul><ul><ul><ul><li>Finding a web hosting provider </li></ul></ul></ul><ul><ul><ul><ul><li>You don’t want to host your website on your own computer or server because there will be times the internet connection goes down. A hosting provider has backup internet connections, emergency power generators, reliable backup systems and strong firewalls </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Buy a hosting plan you can grow </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>
  4. 4. Starting a New Site <ul><ul><ul><li>Google Site </li></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>You must sign up with Google accounts first </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Using a Blog as your website </li></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Using a Wiki as your website </li></ul></ul></ul><ul><ul><ul><ul><ul><li> ($10 a year from Techsoup) </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Creating a CASA EZ Site </li></ul></ul></ul><ul><ul><ul><ul><ul><li> or </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Initial fee of $197 with a $29.95/month hosting package </li></ul></ul></ul></ul></ul>
  5. 5. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  6. 6. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  7. 7. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  8. 8. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  9. 9. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  10. 10. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  11. 11. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  12. 15. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  13. 16. <ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  14. 17. Website Visibility <ul><ul><ul><li>Increase your website's visibility through easy steps </li></ul></ul></ul><ul><ul><ul><ul><li>Quality text </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Have sites similar to yours link to yours </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Submit your site to search engines </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Update frequently </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Make yourself accessible </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Have a phone number and email on your site. Email must be generic or an admin email because of spam. </li></ul></ul></ul></ul></ul><ul><ul><ul><li>For more visit </li></ul></ul></ul>
  15. 19. Website Assessment <ul><ul><ul><li>Survey people who use your website </li></ul></ul></ul><ul><ul><ul><li>Evaluate your web site for free through Google Analytics </li></ul></ul></ul><ul><ul><ul><ul><li>For this you need to copy code (HTML) onto your website which you can not always do from the EZ Sites </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Find out where your site visitors are coming from, what pages they use and what pages they stay on the longest. </li></ul></ul></ul></ul>
  16. 20. <ul><ul><ul><li>Evaluate your web site for free through Google Analytics </li></ul></ul></ul><ul><ul><ul><ul><li>For this you need to copy code (HTML) onto your website </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Screenshot here of google analytics </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Find out where your site visitors are coming from, what pages they use and what pages they stay on longest. </li></ul></ul></ul></ul>
  17. 21. Social Networks <ul><ul><ul><li>Think about using social networks in your organization </li></ul></ul></ul><ul><ul><ul><ul><li>If someone is familiar with a social network within your organization, ask if they could create a group/page or microblog for your organization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social networks can be an easy way to create an online community and to get your message out to a different audience. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  18. 23. Email Marketing <ul><ul><ul><li>These online tools can allow you to send plain emails to a list for free: </li></ul></ul></ul><ul><ul><ul><ul><li>Google Groups: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yahoo Groups: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Topica: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Article on lots of different email marketing tools: </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>
  19. 24. Email Marketing <ul><ul><ul><li>Get free email marketing tools that let you send out 10,000 emails a month. </li></ul></ul></ul><ul><ul><ul><ul><li>Use friendly email builders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>You can create emails, postcards and surveys that look very professional. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email Marketing from Vertical Response, free for non-profits </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Constant Contact offers a program for non-profits. A buying customer can refer one non-profit for a free account. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  20. 26. Email Marketing <ul><ul><ul><li>For more advanced website developers: </li></ul></ul></ul><ul><ul><ul><li>If you’re already running Drupal or CivicSpace, those programs offer email marketing within the programs </li></ul></ul></ul><ul><ul><ul><li>If someone in your organization is knowledgeable in PHP, you could try out </li></ul></ul></ul>
  21. 27. Going Farther <ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use keywords that people would type into a search engine to find your organization </li></ul></ul></ul></ul>
  22. 29. Going Farther <ul><ul><ul><li>You can use your website to accept online donations with a ‘Donate Now’ button </li></ul></ul></ul><ul><ul><ul><ul><li>Network for Good charges about 3% of each donation with no other fees. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Donate Now/Just Give charges about 3% of each donation with no other fees. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Integrated donate pages charge 3-8% of the amount collected in donations plus monthly fees ranging from $15 - $1000 or more </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><li>Article on the different online donation options </li></ul></ul>
  23. 32. Partner Up <ul><ul><li>Partner with people who have the tech skills you are looking for. People want to use their talents, you just have to find them. </li></ul></ul><ul><ul><ul><li>Use people in the community that are connected to your organization. </li></ul></ul></ul><ul><ul><ul><ul><li>They will already know your organization’s values </li></ul></ul></ul></ul><ul><ul><ul><li>Go to your local university or technical college to find a tech volunteer or non-profit technology program </li></ul></ul></ul>
  24. 33. Collaborate Online <ul><ul><ul><li>Google Docs is a free, web-based word processor, spreadsheet, presentation, and form application offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. </li></ul></ul></ul><ul><ul><ul><li>Google Apps is a free Google service that offers online document, spreadsheet, email, websites and more. </li></ul></ul></ul><ul><ul><ul><li>Registered non-profits with current 501(c)(3) status in the U.S. now qualify for Google Apps Education Edition </li></ul></ul></ul><ul><ul><ul><ul><li>Sign up at </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Article that compares Google Apps to Microsoft Outlook </li></ul></ul></ul></ul>
  25. 34. Collaborate Online <ul><ul><ul><li>Video conferencing is helpful when you cant be somewhere and need to show visuals, see the same document or make decisions. </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><li>Web Meeting </li></ul></ul></ul><ul><ul><ul><ul><li>ReadyTalk delivers audio and web meeting services that help you sell, market, educate and collaborate remotely </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>$45/year for 2 users (TechSoup Stock) </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Article that explains conferencing tools </li></ul></ul></ul>
  26. 35. Web 2.0 on your Website <ul><ul><ul><li>Add a Blog in addition to your current website </li></ul></ul></ul><ul><ul><ul><ul><li>Blogging needs to be done regularly. </li></ul></ul></ul></ul><ul><ul><ul><li>Podcasting on your website? </li></ul></ul></ul><ul><ul><ul><ul><li>Podcasting can be very time consuming. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Need to think if it will be worth your time. Will people invested in your organization be interested in listening to a podcast. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Need a microphone and software that can edit audio (and lots of time) </li></ul></ul></ul></ul><ul><ul><ul><li>Think about ways you can have users add to your website. Give them a way to talk back; that is the future of websites. </li></ul></ul></ul>
  27. 40. Software <ul><li> </li></ul><ul><ul><li>Techsoup is a website targeted at nonprofits that provides how-to's, community and other resources around the use of technology in nonprofit organizations. </li></ul></ul><ul><li> </li></ul><ul><ul><li>Through product comparisons, recommendations, case studies, and software news, Idealware allows nonprofits to make the software decisions that will help them be more effective. </li></ul></ul><ul><li> </li></ul><ul><ul><li>Nonprofit Technology Network - NTEN is a community of peers who share technology solutions across the sector and support each other’s work. </li></ul></ul>
  28. 41. Recap and Next Steps <ul><ul><ul><li>How to get a website up and running </li></ul></ul></ul><ul><ul><ul><li>Long term and short term plan for website </li></ul></ul></ul><ul><ul><ul><li>Specific sites that YOU can change and update </li></ul></ul></ul><ul><ul><ul><li>How to get free/reduced priced advertising, email marketing and software </li></ul></ul></ul><ul><ul><ul><li>How to use Web 2.0 to create a community and reach a different audience </li></ul></ul></ul>
  29. 42. <ul><ul><ul><li>Visit us online at </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Contact: Megan Bruzan </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>Phone: 414-344-1220 ex. 18 </li></ul></ul></ul><ul><ul><ul><li>Follow on Twitter: meganme </li></ul></ul></ul>