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How NOT 2 Suck at Presenting

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  • What you're seeing here is the result of a thoughtful, earnest collaboration between myself (Michael Gibson of the University of North Texas) and Megan Mead (of Austin-based visual communication design consultancy 'Creative Suitcase'). Our primary goal in this endeavor was to provide a few, easy-to-learn-and-use techniques for improving how a wide variety of designers, IxD and UxD developers, account managers and others make presentations of their ideas to diverse audiences in many different types of settings.
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  • 1. WELCOME! NON-SUCKY GREETINGS TO ALL OF YOU! #not2suck HOW NOT 2 SUCK NOT 2 YOUR WORK AT PRESENTING SUCK Because bad presentations can kill good ideas Megan Mead & Michael Gibson
  • 2. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck MEGAN MEAD ART DIRECTOR/DESIGNER CREATIVE SUITCASE, AUSTIN Megan Mead · FA Visual Communica- B tions, double minor in Theatre Marketing · yrs theatrical training 15 experience Michael Gibson · orked with brands such W as ATT, 7-11, FedEx, Gallo Wines, The Long Center, Westcave Preserve 02
  • 3. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck MICHAEL GIBSON DIRECTOR, GRAD PROGRAMS: DESIGN UNIVERSITY OF NORTH TEXAS Megan Mead · 28 years professional design design research background in visual communication design, IxD, UxD and industrial design · member of UNT’s Design Research Center faculty team · design research collaboration ILLUSTRATION: LANCE TRACHIER management experience UNT COM DESIGN STUDENT in children’s health, education urban revitalization 03
  • 4. WHAT WE WILL TALK ABOUT TODAY· why presenting well is a big deal· what good presentations do/should achieve· how to give a good presentation· some story telling strategies acting techniques 04
  • 5. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck WHY IS MAKING A GOOD PRESENTATION A BIG DEAL? BAD PRESENTATIONS CAN KILL GOOD IDEAS · audiences/clients have a hard time separating a good idea from a poor presentation · it’s your responsibility to help client’s/project partners choose the ideas(s) that is/are best for them · avoid singing a great song badly 05
  • 6. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck WHY IS MAKING A GOOD What we’ll be presenting PRESENTATIONyou today to all of A BIG DEAL? A GOOD PRESENTATION CREATES VALUES The Presentation Tri-force: sustains valuable relationships CLIENT between these 3 kingdoms IDEA YOU YOUR TEAM 06
  • 7. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck WHY IS MAKING A GOOD PRESENTATION A BIG DEAL? MEGG’S SALARY SAGA · how I talked my way into my job · presenting well can have a concrete effect on your career path · Age is relative — skills are not. 07
  • 8. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION SHOULD… MAKE THE COMPLEX UNDERSTANDABLE · in ways that make sense to your audience/clients · they won’t advocate for what they can’t understand 08
  • 9. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION SHOULD… CREATE EMPATHY · understanding an idea(s) is different than caring about it · why they should care and how it will create value for them now and in the future 09
  • 10. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION SHOULD… MEET THE FOLLOWING PRIMARY GOALS · it is well-organized · it is engaging · it is professional 10
  • 11. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS WELL-ORGANIZED: THE 3 “P’S” OF PRESENTING · plan · prepare · practice 11
  • 12. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS WELL-ORGANIZED: THE 1ST “P:” PLAN WELL · Don’t overload your slides! · Be a diva—nothing, not even your slides— should upstage you · Tell a well-structured story. “You’re not Quentin Tarrantino:” don’t jump into the middle; provide an easy-to-follow storyline… 12
  • 13. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS WELL-ORGANIZED: THE 1ST “P:” PLAN WELL | STORY STRUCTURE 1 2 3 INTRO/FRAMING OUTLINE KEY POINTS REITERATE KEY POINTS WHY THEY SHOULD CARE ARTICULATE THEM SUMMARIZE SUPPORT W/ RATIONALES END W/ MEMORY BITE 13
  • 14. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS WELL-ORGANIZED: THE 2ND “P:” PREPARE · tailor your presentation to your audience (a CEO requires info delivery different from a CD, or a Board President) · vocal warm-ups: prep it up to step it up 14
  • 15. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ORGANIZED: THE 2ND “P:” VOCAL WARM UPS | WHY? · Preps: Your voice is your #1 tool · Relaxes: Your voice can betray you “A warm voice is a confident voice” · Focuses: Take a minute for yourself 15
  • 16. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ORGANIZED THE 2ND “P:” VOCAL WARM UPS | HOW? · shake it out: get loose and get silly to get ready · BDGD: warm up your vocal muscles · tongue twisters: get your mouth ready for any sound, any sentence—anything 16
  • 17. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ORGANIZED THE 2ND “P:” TONGUE TWISTERS · Unique New York. You need New York. You know you need unique New York. · toy boat, toy boat, toy boat… 17
  • 18. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS WELL-ORGANIZED THE 3RD “P”: PRACTICE, PRACTICE, PRACTICE · do not “wing it” · practice in a way(s) that works for you · if you practice well, you will present well 18
  • 19. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ENGAGING DON’T READ STRAIGHT FROM THE SLIDES · they can read, so you should talk · straight reading kills your vocal projection · undermines the strength of your ideas it 19
  • 20. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ENGAGING IMPROV EXERCISE #1: SPEAK ON THE FLY · things rarely go by script—practice extemporaneous speaking · ow: grab a magazine, pick a page at random, and speak h about its contents for 60 seconds non-stop · hy?: doing this helps you practice speaking on the fly, w as well as the ability to think on your feet 20
  • 21. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ENGAGING SHOW SOME ENTHUSIASM · if you aren’t excited, they won’t be either · channel your nervousness · fake it ’til you make it 21
  • 22. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ENGAGING IMPROV EXERCISE #2: BE IN THE SPOTLIGHT · practice drawing positive attention to yourself whenever you can · ow: be an audience volunteer, read out loud to your spouse h or pet, make announcements at work · why?: practice creates confidence confidence is more engaging 22
  • 23. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS ENGAGING BODY LANGUAGE STAGE PRESENCE · stay open: don’t cross your arms or slump your shoulders · stay respectful: stand or sit professionally confidently · stay appropriate: utilize the “cone of movement” 23
  • 24. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS PROFESSIONAL ATTIRE ATTITUDE · act as if time and money are on the line every time · dress, speak act appropriately · when in doubt, dress up speak up 24
  • 25. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck A GOOD PRESENTATION IS PROFESSIONAL IMPROV EXERCISE #3: RULE OF AGREEMENT · how: don’t deny your scene partner’s declarations · why?: this helps you appear more professional unified · use “and” rather than “no” 25
  • 26. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck TO SUMMARIZE BE YOURSELF, BUT BETTER · a good presentation is a genuine presentation · find what works, forget what doesn’t · be true to you (just be a less nervous you) 26
  • 27. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck AND ALWAYS REMEMBER... PRESENTING WELL IS PARAMOUNT · plan, prepare practice · utilize some of these tips tricks to improve your presentation performance · above all, be organized, be engaging be professional 27
  • 28. HOW NOT 2 SUCK AT PRESENTING YOUR WORK #not2suck Q A 28

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