AwesomeCamp Presentation

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I spoke at Lincoln's AwesomeCamp March 3rd, 2012

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AwesomeCamp Presentation

  1. 1. Weasels are the worst A guide to writing compelling copy
  2. 2. An introductionWho am I and why am I talking about this?-@justplainmeg-UNL Advertising Major-Writer turned copywriter
  3. 3. GetExcited!
  4. 4. Know who you’retalking to.
  5. 5. Why should they care? What’s in it for them? Give them reason to keep reading. Ex: Get up to $1,700 in Apple gift cards with your deposit Ex: Act by <date> to get up to $1,700 in Apple gift cards
  6. 6. Weasels are the worst.Weasel words are those pesky downers that stunt yourcopy and prevent it from being the delightful, razorsharp communication that it can be.Qualifiers:often, almost, probablyand other adverbsDon’t be wishy-washy.Says who?
  7. 7. Active voice isyour friend!It’s a conversation.Be concise.
  8. 8. CREATIVITY &COPYWRITING! Take a break, laugh a little.
  9. 9. CREATIVITY & Write it ALL down.COPYWRITING!
  10. 10. CREATIVITY & Swipe file!COPYWRITING! Novels Steal from Postcards the people you want to Pictures Quotes be like. Newspaper clippings Short stories
  11. 11. How to write compelling copy: Be excited! Know your audience. Give them a reason to care. Avoid the weasels. Laugh a little. Write it ALL down. Steal.

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