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ANALYSIS OF FRONT COVERS
 

ANALYSIS OF FRONT COVERS

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    ANALYSIS OF FRONT COVERS ANALYSIS OF FRONT COVERS Presentation Transcript

    • Colour scheme/House style: The colour scheme is red, black and white and is thorough throughout the misce–en–scene of the front cover. The black colour is mostly used as a background for text and also the masthead, which helps link the content together but also, makes it aesthetically pleasing as is it vertically symmetric. These colours are rather masculine as they connote anger and power which also links in with the main photo; angry facial expressions but also they wear a costume which is prominently red. The overall misce-en-scene of the front cover is very busy and helps make it interesting.
    • Banner/skyline: The banner still matches the colour scheme and has white and red writing which is against a harsh black skyline. Although the background of the text is quite dark and harsh, it helps the writing stand out and does not get lost on the page as the writing is quite small. Even though the text is quite small it is still eligible and is in an ideal place for publishers of Kerrang to advertise the magazine as it an area of the front cover that will be on display in shops.
    • Masthead: The masthead is the biggest writing on the page so it stands out and grabs the audience’s attention. It also starts on the top left side of the page and carry’s on to the right hand side, where the reader will initially look; another attention grabbing factor. The font is unique to the magazine which is done to ensure the reader recognises it easier. The way the font is, also gives an insight into what genre of music the magazine is about (alternative rock/punk) as it is quite harsh and aggressive which most people associate with the genre. The colour of the masthead is black and sits in the background of the magazine behind the cover stars; however because of the harshness of the black it doesn’t get entirely lost as it stands out against the light grey background. This denotes that the magazine wants the attention to be primarily on the cover stars as well as the masthead.
    • Main image: The main image is convention of a music magazine as it a medium shot of the band ‘All Time Low’. Although all the bands mode of address is directly at the camera, which is another convention, Alex Gaskarth who is the main singer of the band is closer to the camera which denotes the audience that he is the main attraction/most important member of the band, yet also connotes that the interview could be more in-favour to him than any other of the band members. This could also be a way of advertising the magazine to females (the magazine target audience is primarily male) because he may be seen as a ‘teenage heart throb’. Their facial expressions are very severe which helps link in with their costumes and the matching cover line “it’s going to get brutal”. They are dressed as American footballers and have a prop of a helmet, that creates iconography of aggression and anger, as that is what is associated with that particular sport. Also, the image itself is slightly off centre and on angle to allow more text to be placed around it, but could have also been done to connote the idea that All Time Low is not your ordinary band. The band are all dressed in red which helps link in with the misce-en-scene of the front cover and helps emphasise how masculine Kerrang want to be, because red is a colour that connotes anger.
    • Main coverline: The main cover line is used to anchor the message of the main imagine and draw attention to it. It is the second biggest writing on the page and is in large capital letters to stand out and grab the reader’s attention. The writing is so large to help the reader distinguish the fact that this is the most important cover line on the page. The denotation of the words “All Time Low” being in the foreground and in front of everything is to ensure that the readers know they are the most important feature article of the magazine. The word “brutal” in the main cover line’s sub-line has been used to exaggerate this idea of aggression and anger, but could also be done to connote the fact that the interview exposed the band as they were brutally honest. The colour of the text is a bright white, with a black shadow that gives an effect that the text is almost glowing. This denotes the fact that Kerrang want the text to stand out on the front cover in any way possible.
    • Coverlines: This is used to advertise the magazine by giving an insight to the reader of what stories will be in it. Although the colours of each cover line stay in the masculine colour scheme, they are all different to stand out and contrast between each other making the front cover more visually appealing. The, and the size of the cover lines, is done to help the reader distinguish the importance of each cover line. For example, it is apparent that the article about All Time Low is going to have more importance in the magazine than a Kerrang quiz and Dani Filth, as the writing is much bigger, brighter and stands out more. Each cover line has a black background behind it, except the main cover line, which is done to help the text stand out and connote the idea that although they may not be the main articles they still have a high relevance in the magazine.
    • Thumbnail photos: As well as a main photo of a celebrity to attract the reader into buying it, there are also many thumbnails of celebrities in different places of the front cover. This is to keep audience interest and excitement as there is an artist in nearly every part of the front cover. This could also be done to ensure readers that there will be someone they recognise/like in the magazine; another way of advertising the magazine. Each photo still keeps within the house style and colour scheme which helps the front cover look professional, but also maintains the connotation of masculine aggression.
    • Puff: There is a puff in the top right corner of the page, which is almost a fake sticker on the page used to advertise information in a way it will stand out. The puff almost looks like a stamp which has been placed quite harshly on the page, that connotes this masculine idea of aggression which is apparent of the misce-en-scene, as well as giving insights on the genre of the magazine. The harshness of the black helps the white writing stand out, which results in the audience’s attention being grabbed quicker. The word “huge” is also the biggest word on the puff which emphasises the fact of how good this offer is; another way of subtly advertising.
    • Issue information: The front cover has a barcode which is an essential convention as it proves the magazine is genuine. The barcode also has a date in which the magazine was published, underneath it in a very small font, as well as the price. The price is displayed so readers know the affordability of the magazine. As well as this, the website of the magazine www.kerrang.com is also displayed on the magazine to advertise it.
    • Colour scheme/House style: The colour scheme is red, black and white and is thorough throughout the misce–en–scene of the front cover. The use of the colour black connotes the dark rock type genre, as well as keeping it quite masculine. The use of the colour red creates iconography of anger, love and almost a rebel like theme. The red also contrasts, and stands out against the darkness of the black connoting a fun feel, which could connote the idea of a rock stars life. This is emphasised in the fact that the cover star has fire red hair. The masthead and the main cover line are both in red which is vertically symmetrical, making it aesthetically pleasing.
    • Skyline: The skyline is in white capital letters that stand out against the dark colours of the background. The capital letters make the skyline look quite harsh which helps give a masculine feel to the magazine, which is important when the target audience is primarily male. The harshness of the square like letters help give a sense of the music genre; alternative rock. This is emphasise in the fact it says ‘rock stars’. The writing is not too small so it isn’t lost in the page is in an ideal place for publishers of NME to advertise the magazine as it an area of the front cover that will be visible in shops.
    • Masthead: The masthead is the biggest writing on the page so it stands out and grabs the viewers attention. It also starts on the top left side of the page where readers will initially look; another attention grabbing factor. The font is quite simple which gives it a professional look to the front cover, as it eligible and fits in with the misce-en-scene. The font is harsh, aggressive and stands out because it is so bright which gives an insight on the type of bands/artists that will be in the magazine; elaborate and famous. The colour of the masthead is bright red with a white outer line which helps it become very vibrant and not get lost in the background of the magazine. The masthead sits behind the cover star which denotes that NME wants the attention to be primarily on the cover star. The colour of the masthead also links in to the colour of the cover star’s hair which helps the whole of the front cover link and give a rebel like feel, as these colours connote anger and rebellious like behaviour.
    • Main image: The main image challenges the usual convection's of a music magazine as it is not a medium shot of the cover star, it is more of a long shot. This is done to connote the idea that Florence renowned for challenging the usual music industry through her fashion and music, as well as giving an edgy and unique feel to the front cover. The long shot of her is also done to show her body which is iconography for the idea that ‘sex sells’ which will primarily attract men to buying it. She is also female to attract other women into buying the magazine as she could be seen as a roll modal. The misce-en-scene of her outfit connotes what type of music this magazine is trying to portray; indie rock. This is shown through the iconography of her leather boots and dress which is usually associated with the traditional rock genre. Her red hair also connotes the rebel like theme as red is a colour that represents anger and aggression, which contrasts her pale and almost white skin which has been enhanced to suggest innocence and purity. This could be done to denote the idea that she isn’t as ‘good’ as the public think. This could also attract the reader into buying the magazine as it gives a mysterious feel to the magazine and photo. The cover star is the biggest thing on the page, and is the only person on it. Her mode of address is directly to the camera, which is another convention the denotes to the audience that she is the main attraction/most important interview in this magazine.
    • Main cover line: The main cover line is the second biggest writing on the page to ensure it grabs the readers attention so it can easily anchor the message of the main imagine. It uses large capital letters to stand out and grab the reader’s attention and help them distinguish the fact that this is the main cover line on the page. The denotation of the main cover line being red and in a slanted font is to contrast against the other text on the page so the readers attention is drawn to it. The cover star’s name is used ,‘Florence’, on the front cover to connote and enhance the idea of synthetic personalisation. This is because knowing someone’s first name is seen as a personal thing. The colour of the text is a bright red, with a black shadow that gives an effect that the text is almost 3D. The colour has a rebellious iconography which helps link in the misce-en-scene.
    • Cover lines: There are two cover lines used on this front cover to advertise what stories will be in the magazine. The colours of the cover lines are all in white which contrast against the red making them stand out and look more visually appealing. The white also has connotations of purity and innocence which contrast against the rebellious feel this front cover is trying to portray. The size of the cover lines are dramatically smaller than the main cover line which is done to help the reader distinguish which article is going to have the most importance in the magazine. Each cover line, however, does have a buzz word of in a slanted red font which grabs the readers attention. This is done to connote to the reader that even though they may not be the main article in the magazine they still have an important and exciting story.
    • Thumbnail photo: As well as a main photo of Florence Welsh to attract the reader into buying it, there is also a small photo of a recognisable celebrity on the opposite side of the front cover. The connotation of this is to keep audience interest and excitement it ensures readers that there will be someone they recognise/like in the magazine; another way of advertising the magazine. The thumbnail photo also keeps within the miscen-scene of the front cover as he has a stern mysterious look which emphasises the rebellious feel.
    • Issue information: The front cover includes a barcode which is an essential convention as it proves the magazine is genuine. The barcode also has a date in which the magazine was published, underneath it in a very small font, as well as the price. The price is displayed so readers know the affordability of the magazine. As well as this, the website of the magazine www.nme.com is also displayed on the magazine to advertise it.
    • Colour scheme/House style: The colour scheme involves dark colours like black and grey throughout misce–en–scene of the front cover. The use of the colour black connotes and emphasises the dark rock type genre, as well as keeping it quite masculine. There are slight hints of red embedded into the front cover which help emphasise the rebellious nature which is stereotyped to a rock stars life. The masthead and the cover lines contrast against the darkness of the colour scheme, as they are white. However, they are vertically symmetrical, making it aesthetically pleasing.
    • Banner/Skyline: The skyline is in white, slim, capital letters that stand out against the dark background. The capital letters make the skyline look quite severe and almost stamped like, which helps give a masculine feel to the magazine. This is important when the target audience is primarily male. The letters are eligible but also quite harsh and square which connotes the music genre the magazine is trying to convey; rock. The writing is not too small so it isn’t lost in the page is in an ideal place for publishers to advertise things about their magazine. There word ‘posters’ is in a striking yellow which dramatically contrasts the darkness of the colour scheme and the misce-en-scene. This is done to grab the audiences attention and has been placed in the direct space because readers initially read from the top left to right so it will be one of the first things the audience see.
    • Masthead: The masthead is the biggest writing on the page which helps it stand out and grabs the viewers attention. It also starts on the top left side of the page where readers will initially look; another attention grabbing factor. This is so readers will remember the magazine easier. The writing is in a sharp angular font and is also in capital letters. The capital letters create an iconography of almost being shouted at. This could be done to emphasise the fact that rock music is loud and aggressive, but also to help support the ruthless attitude of a rock star. The angularity of the text creates a sharp and masculine feel to the front cover. This is important when the target audience is primarily male. The masthead is behind the main photo which connotes the idea that the magazine want the audiences attention primarily on the cover stars, as well as the name of the magazine.
    • Main image: The main image challenges the typical convection's of a music magazine as it is not a medium shot of the cover stars, it is more of a long shot. This is done to connote the idea that they are angry and almost running towards the reader, therefor just a medium shot would not be appropriate. The misce-en-scene of the photo gives a strikingly aggressive feel which is iconography of a stereotype of a rock stars personality. Props used are also very aggressive and ruthless. For example, a smashed glass and brick is used to connote violence and aggression. This is all done to denote this reckless idea of a rock stars life. Also, violence and aggression is associated with masculinity which is a dominant theme in this photo, which is done because the target audience are primarily male. Even though all the cover star’s facial expressions are slightly different they still look angry and as though they are shouting and once again being ruthless. Also, all their mode of addresses are directly down the camera which is a natural convention of a music magazine, but also creates a very severe feel. The cover stars are the biggest thing on the page which automatically denotes to the audience that they are all the main attraction/most important interviews in this magazine, as this is where your attention is primarily drawn.
    • Main cover line: The main cover line is the second largest writing on the page to ensure it grabs the readers attention to anchor the message of the main image easier. It uses large capital letters to stand out and grab the reader’s attention and help them distinguish the fact that this is the main cover line on the page. The main cover line being almost corrupt and broken up creates a reckless effect as it looks like it has been shattered. This connotes a rebel like behaviour which is associated with a life of a rock star. It also links well to the main image as it looks like it has been broken aggressively in a rage. The text also anchors the angry and male iconography of the main image as the word riot means disruption and violence which is associated as a masculinity. This is all done to promote the primary target audience, males, into purchasing the magazine.
    • Cover lines: The coverlines fit into the colour scheme and the misc-enscene of the front cover to emphasise the rock like genre the magazine is trying to promote. This is done through the text being in quite dull colours such as grey and white. The size of the cover lines are dramatically smaller than the main cover line which is done to help the reader distinguish which article is going to have the most importance in the magazine. Each cover line, however, does have a buzz word a vibrant yellow font which dramatically grabs the readers attention. This is done to connote to the reader that even though they may not be the main article in the magazine they still have an important and exciting story. The font of this looks as though it is hand written to help emphasise the idea of synthetic personalisation which is important when trying to connect to the audience.
    • Thumbnail photo: The thumbnail photos are used on this front cover to advertise what is going to be in the magazine, and also giving the reader an insight on what the free posters will be. Because the thumbnail photos are used to advertise the magazine they are positioned in the top left corner as it is in an ideal place for publishers of Rock Sound to advertise the magazine. This is because it an area of the front cover that will be mostly always, on display in shops. The photos also fit within the colour scheme, even if they are extremely small. This is because the magazine wants the front page to look professional, but also because the connotation of masculinity and the emphasis of the rock genre must be maintained.
    • Issue information: The front cover contains barcode which is an essential convention as it proves the magazine is genuine. The barcode also has a date in which the magazine was published, above it in a very small font, as well as the price. The price is displayed so readers know the affordability of the magazine. As well as this, the website of the magazine www.rocksound.com is also displayed on the magazine to advertise it.