Social Media         MarketingResolutions for 2013             Megan Corwin      LocalMotives Marketing
New Year is a New Chance• Great time to evaluate your existing social media  marketing• What’s working and what isn’t?• Wh...
5 Social Media Resolutions •   Create a blog plan •   Promote posts more •   Better use of analytics •   Capture emails fr...
Create a blog plan •   Blog posts help your search engine rank •   How often do you currently blog? •   Create more How-To...
Promote Blog Posts More • One tweet is not enough • To avoid looking like spam, change tweet to   contain things other tha...
More Analysis • Dive deeper than just traffic    –   Bounce rate    –   Most popular posts    –   Time spent on site    – ...
Capture Emails • Collect emails on your blog so you place contact   frequency in your hands, not visitor’s • With an email...
Identify Best Platforms • Looking at your traffic, what social sites are sending   you the most traffic? • Are there sites...
WHAT ARE YOUR 2013 SOCIAL         MEDIA MARKETING            RESOLUTIONS?
Presented by Megan Corwin          Internet Marketing Strategist               LocalMotives MarketingWeb: http://localmoti...
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Social Media Resolutions for 2013

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Is your social media marketing the best it could be? Here are 5 items to improve your strategy for 2013.

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Social Media Resolutions for 2013

  1. 1. Social Media MarketingResolutions for 2013 Megan Corwin LocalMotives Marketing
  2. 2. New Year is a New Chance• Great time to evaluate your existing social media marketing• What’s working and what isn’t?• What do you want to add to your social media marketing plan for 2013?
  3. 3. 5 Social Media Resolutions • Create a blog plan • Promote posts more • Better use of analytics • Capture emails from blog visitors • Concentrate on the best social media platforms
  4. 4. Create a blog plan • Blog posts help your search engine rank • How often do you currently blog? • Create more How-To articles • Aim to blog at least twice per week • Set aside time on your calendar to blog • Make an editorial calendar (lots of free templates online)
  5. 5. Promote Blog Posts More • One tweet is not enough • To avoid looking like spam, change tweet to contain things other than the blog post title – A quote from the article – A question answered in the post • Take the time to create solid online relationships so others will retweet your content
  6. 6. More Analysis • Dive deeper than just traffic – Bounce rate – Most popular posts – Time spent on site – Conversions to sales • Learn more about reports available in Google Analytics • Shows you what’s working (do more!)/what isn’t (stop wasting time!)
  7. 7. Capture Emails • Collect emails on your blog so you place contact frequency in your hands, not visitor’s • With an email newsletter, you can provide special offers or content to show you value subscribers • Not everyone on Facebook or Twitter will see your posts, but more will see your email – Be sure to use a service that does not send your messages to the Bulk folder
  8. 8. Identify Best Platforms • Looking at your traffic, what social sites are sending you the most traffic? • Are there sites that aren’t the right fit for your company? • Ex: B2B may do best on LinkedIn, B2C with a visual product may do best on Pinterest • Do more of what’s working, stop what isn’t working • Limit social media platforms to the few with the best results to avoid posting burnout.
  9. 9. WHAT ARE YOUR 2013 SOCIAL MEDIA MARKETING RESOLUTIONS?
  10. 10. Presented by Megan Corwin Internet Marketing Strategist LocalMotives MarketingWeb: http://localmotivesmarketing.com Twitter: @mcorwin
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