Social Media Resolutions for 2013
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Social Media Resolutions for 2013

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Is your social media marketing the best it could be? Here are 5 items to improve your strategy for 2013.

Is your social media marketing the best it could be? Here are 5 items to improve your strategy for 2013.

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Social Media Resolutions for 2013 Presentation Transcript

  • 1. Social Media MarketingResolutions for 2013 Megan Corwin LocalMotives Marketing
  • 2. New Year is a New Chance• Great time to evaluate your existing social media marketing• What’s working and what isn’t?• What do you want to add to your social media marketing plan for 2013?
  • 3. 5 Social Media Resolutions • Create a blog plan • Promote posts more • Better use of analytics • Capture emails from blog visitors • Concentrate on the best social media platforms
  • 4. Create a blog plan • Blog posts help your search engine rank • How often do you currently blog? • Create more How-To articles • Aim to blog at least twice per week • Set aside time on your calendar to blog • Make an editorial calendar (lots of free templates online)
  • 5. Promote Blog Posts More • One tweet is not enough • To avoid looking like spam, change tweet to contain things other than the blog post title – A quote from the article – A question answered in the post • Take the time to create solid online relationships so others will retweet your content
  • 6. More Analysis • Dive deeper than just traffic – Bounce rate – Most popular posts – Time spent on site – Conversions to sales • Learn more about reports available in Google Analytics • Shows you what’s working (do more!)/what isn’t (stop wasting time!)
  • 7. Capture Emails • Collect emails on your blog so you place contact frequency in your hands, not visitor’s • With an email newsletter, you can provide special offers or content to show you value subscribers • Not everyone on Facebook or Twitter will see your posts, but more will see your email – Be sure to use a service that does not send your messages to the Bulk folder
  • 8. Identify Best Platforms • Looking at your traffic, what social sites are sending you the most traffic? • Are there sites that aren’t the right fit for your company? • Ex: B2B may do best on LinkedIn, B2C with a visual product may do best on Pinterest • Do more of what’s working, stop what isn’t working • Limit social media platforms to the few with the best results to avoid posting burnout.
  • 9. WHAT ARE YOUR 2013 SOCIAL MEDIA MARKETING RESOLUTIONS?
  • 10. Presented by Megan Corwin Internet Marketing Strategist LocalMotives MarketingWeb: http://localmotivesmarketing.com Twitter: @mcorwin