4 STEPS
TO SELLING
THROUGH
INSTAGRAM
Why Use Instagram for Marketing?
• Increasing use of this visual social media platform
• Allows you to show, not just tell...
How to Successfully Sell on Instagram?
4 Step Process
• Establish Instagram Relationship (Get followers)
• Consistent Bran...
Step 1: Instagram Relationships
• Gain Followers and Establish Relationships
• Reply to comments left on your images
• Lik...
Step 2: Consistent Branding
• Regularly share images

• Use a consistent style for images
• Occasionally promote

• Repeat...
Step 3: The Click Through
On Promotional Images:
• Include a call to action
• Create a sense of urgency
• Include a link t...
Step 4: The Sale
On Your Website
• Offer products/services in multiple price ranges
• More consistent branding
• Deepen th...
To Read a More Detailed Strategy
Go here:
4 Steps to Getting Sales
Through Instagram
Author
•
•
•
•
•

Megan Corwin, Inter...
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4 Steps to Selling Through Instagram

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How to use Instagram to increase your online sales.

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  • Great guide. The only thing I would add on top - convert your Instagram into an online shop using a free tool called inSelly. Of course, it's useful only for those, who don't have a storefront on their website already. But there are quiet a lot of such businesses still. Here's a quick and easy presentation on how to use the tool: http://www.slideshare.net/CommerceJunkie/how-to-create-a-free-personal-online-shop
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4 Steps to Selling Through Instagram

  1. 1. 4 STEPS TO SELLING THROUGH INSTAGRAM
  2. 2. Why Use Instagram for Marketing? • Increasing use of this visual social media platform • Allows you to show, not just tell, about products • Stay on top of the customer’s mind • Develop your company brand
  3. 3. How to Successfully Sell on Instagram? 4 Step Process • Establish Instagram Relationship (Get followers) • Consistent Branding • The Click Through • The Sale
  4. 4. Step 1: Instagram Relationships • Gain Followers and Establish Relationships • Reply to comments left on your images • Like images followers/others post • Leave comments on images that exemplify your brand • Other Techniques • Repost images of followers (with their permission) to gain access to their fans. Many times users will share they have been featured. • Have a follower “takeover” where you post images from a follower all day. Ask them to announce it to their followers. • Hold a contest asking Instagrammers to post a picture representing your brand using specific hashtag.
  5. 5. Step 2: Consistent Branding • Regularly share images • Use a consistent style for images • Occasionally promote • Repeat, Repeat, Repeat • Have patience
  6. 6. Step 3: The Click Through On Promotional Images: • Include a call to action • Create a sense of urgency • Include a link to where you want followers to go (text version, Instagram does not host live links except in bio) • See a great example of a subtle, yet successful call to action
  7. 7. Step 4: The Sale On Your Website • Offer products/services in multiple price ranges • More consistent branding • Deepen the relationship: email subscription, other social platforms, etc.
  8. 8. To Read a More Detailed Strategy Go here: 4 Steps to Getting Sales Through Instagram Author • • • • • Megan Corwin, Internet Marketing Strategist Visual Content Lab, Columbus OH Twitter: @mcorwin Instagram: @visualcontentlab http://visualcontentlab.com

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