4 Steps to Selling Through Instagram

  • 158 views
Uploaded on

How to use Instagram to increase your online sales.

How to use Instagram to increase your online sales.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Great guide. The only thing I would add on top - convert your Instagram into an online shop using a free tool called inSelly. Of course, it's useful only for those, who don't have a storefront on their website already. But there are quiet a lot of such businesses still. Here's a quick and easy presentation on how to use the tool: http://www.slideshare.net/CommerceJunkie/how-to-create-a-free-personal-online-shop
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
158
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
1
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 4 STEPS TO SELLING THROUGH INSTAGRAM
  • 2. Why Use Instagram for Marketing? • Increasing use of this visual social media platform • Allows you to show, not just tell, about products • Stay on top of the customer’s mind • Develop your company brand
  • 3. How to Successfully Sell on Instagram? 4 Step Process • Establish Instagram Relationship (Get followers) • Consistent Branding • The Click Through • The Sale
  • 4. Step 1: Instagram Relationships • Gain Followers and Establish Relationships • Reply to comments left on your images • Like images followers/others post • Leave comments on images that exemplify your brand • Other Techniques • Repost images of followers (with their permission) to gain access to their fans. Many times users will share they have been featured. • Have a follower “takeover” where you post images from a follower all day. Ask them to announce it to their followers. • Hold a contest asking Instagrammers to post a picture representing your brand using specific hashtag.
  • 5. Step 2: Consistent Branding • Regularly share images • Use a consistent style for images • Occasionally promote • Repeat, Repeat, Repeat • Have patience
  • 6. Step 3: The Click Through On Promotional Images: • Include a call to action • Create a sense of urgency • Include a link to where you want followers to go (text version, Instagram does not host live links except in bio) • See a great example of a subtle, yet successful call to action
  • 7. Step 4: The Sale On Your Website • Offer products/services in multiple price ranges • More consistent branding • Deepen the relationship: email subscription, other social platforms, etc.
  • 8. To Read a More Detailed Strategy Go here: 4 Steps to Getting Sales Through Instagram Author • • • • • Megan Corwin, Internet Marketing Strategist Visual Content Lab, Columbus OH Twitter: @mcorwin Instagram: @visualcontentlab http://visualcontentlab.com