Getting Started• Fill out your profile completely.Followers will need to find a connection with you,whether it be based on location or what you sell,so be sure to include these items within yourprofile. Also, be sure to add your website link onyour profile page
Getting Started• Don’t follow others just to get them to follow you back.This is an outdated tactic and will just junk upyour Twitter stream.Instead, start by following a few influencers inyour community (ie. localmagazines, newspapers, and bloggers).
Getting Started• Start tweeting, and be sure to do it regularly.While current promotions are an obvious place tostart, be sure to include other content as well.Some ideas include behind the scenes of yourbusiness, company milestones, and personalanecdotes.
Keeping it Going• If you are attending an event, meet someone from another business, read a book you like, or find a product you especially enjoy, tweet about it and be sure to @ mention them in your tweet.The majority of people will retweet your item orreply to you, which will be seen by theirfollowers.
Keeping it Going• Sure, the Direct Message box can get full of spam, but check it each time you log in just in case someone sent you something that needs your attention.Also check for @ mentions of your Twitterhandle, too.
Keeping it Going• Use 1-2 hashtags per tweet, but not more.Look at what hashtags others in your local areaare using, such as #columbus or #cbus (acommon abbreviation for Columbus, Ohio) anduse those. Also try hashtags related to yourbusiness niche.
Keeping it Going• Add photos to your tweets.Whether it is a new menu item or aninfographic, tweets with images tend to havemore engagement.
Next Steps• Try a sweepstakes or contest to get attention to for your Twitter account, website, and business.See the resources listed at the end of thepresentation for additional information.
Next Steps• While it is tempting to directly connect your tweets to your Facebook page, it isn’t recommended.Twitter users are used to seeing hash tags andvery brief messages. This form of communicationcan look junky and lazy on Facebook. Take theextra time to go post it on Facebook.
For More InformationMegan CorwinInternet Marketing StrategistLocalMotives MarketingWeb: http://localmotivesmarketing.comTwitter: @mcorwinInstagram: @megancorwin
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