Gave this presentation for a mediabistro social media bootcamp on the power of influence -- how to find influencers and how to interact with them. The slides are just the start of the convo but wanted to share them.
The Power of Inﬂuence Megan Berry Founder, LiftFive @meganberry
Why You Need Inﬂuencers1. 90% of people trust friends and peers, only 33% trust online ads - Nielsen2. 6.2% of adults produce 80% of inﬂuencer impressions - Forrester3. “You tend the 1%, they tend the other 99%” - Dr Michael Wu