The Power of Online Influence

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Gave this presentation for a mediabistro social media bootcamp on the power of influence -- how to find influencers and how to interact with them. The slides are just the start of the convo but wanted to share them.

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  • The Power of Online Influence

    1. 1. The Power of Influence Megan Berry Founder, LiftFive @meganberry
    2. 2. Why You Need Influencers1. 90% of people trust friends and peers, only 33% trust online ads - Nielsen2. 6.2% of adults produce 80% of influencer impressions - Forrester3. “You tend the 1%, they tend the other 99%” - Dr Michael Wu
    3. 3. What is Influence?
    4. 4. It’s not a popularity contest
    5. 5. It’s not about followers
    6. 6. in•flu•ence: the ability to driveaction
    7. 7. Social ActionsClicks Conversations Messages Lists
    8. 8. The Klout Score 20 (average)0 100 Inactive Most Influential
    9. 9. ❝ For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray
    10. 10. Virgin America Perk
    11. 11. How do you win over influencers?
    12. 12. It’s an information economy.
    13. 13. Community
    14. 14. Recognize their Contributions
    15. 15. Thanks! Questions?Would love to hear from you @meganberry megan@liftfive.com

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