• Save
The Power of Online Influence
Upcoming SlideShare
Loading in...5
×
 

The Power of Online Influence

on

  • 1,055 views

Gave this presentation for a mediabistro social media bootcamp on the power of influence -- how to find influencers and how to interact with them. The slides are just the start of the convo but wanted ...

Gave this presentation for a mediabistro social media bootcamp on the power of influence -- how to find influencers and how to interact with them. The slides are just the start of the convo but wanted to share them.

Statistics

Views

Total Views
1,055
Views on SlideShare
1,053
Embed Views
2

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 2

http://us-w1.rockmelt.com 2

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

The Power of Online Influence The Power of Online Influence Presentation Transcript

  • The Power of Influence Megan Berry Founder, LiftFive @meganberry
  • Why You Need Influencers1. 90% of people trust friends and peers, only 33% trust online ads - Nielsen2. 6.2% of adults produce 80% of influencer impressions - Forrester3. “You tend the 1%, they tend the other 99%” - Dr Michael Wu
  • What is Influence?
  • It’s not a popularity contest
  • It’s not about followers
  • in•flu•ence: the ability to driveaction
  • Social ActionsClicks Conversations Messages Lists
  • The Klout Score 20 (average)0 100 Inactive Most Influential
  • ❝ For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray
  • Virgin America Perk
  • How do you win over influencers?
  • It’s an information economy.
  • Community
  • Recognize their Contributions
  • Thanks! Questions?Would love to hear from you @meganberry megan@liftfive.com