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Presentation at the Future Marketers Social Media Workshop in Napa

Presentation at the Future Marketers Social Media Workshop in Napa

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Klout and Online Influence Klout and Online Influence Presentation Transcript

  • Klout and Online Influence Megan BerryInfluencer Marketing Manager, Klout @meganberry / @Klout
  • What is Influence?
  • It’s not a popularity contest
  • It’s not about followers
  • in•flu•ence: the ability to driveaction
  • It’s not new
  • Why Do You Care?1. Measure Your Own Success2. Understand Your Network3. Know Who To Connect To
  • How is influence measured?
  • Network @ @ @ @ @ RT! RT! RT! @
  • Social Actions Clicks Conversations Messages Lists
  • What is Klout?
  • ❝ The Standard for Influence ❞2000+ API Partners Influencer Perks
  • The Klout Score 20 (average)0 100 Inactive Most Influential
  • Score ComponentsTrue Reach Amplification Network
  • Topical Influence Klout is able to drill down and find influencers on Sub-heading will take upof topics. hundreds of thousands two lines usually Entertainment Technology Startups MarketingTuesday, September 7, 2010
  • ❝ For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray
  • Audi A8 Perk
  • Klout Influencer Campaigns1. Targeting 2. Invitation 3. Engagement 4. Amplification
  • Meritocracy based on the quality of your content
  • Thanks! Any Questions? Would love to hear from you @meganberry megan@klout.com