Codes andconventions M u s i c v i d e o s B yB r e t M a r g i e s o n
Ways music videos are portrayed:Performance: This is used in videos to showthe band/artist playing instruments andsinging(miming) throughout the music video.Narrative: This is when the video showsvideo footage of a scene where the meaningbehind the lyrics is being acted out.Mixture: This is when the video uses bothperformance and narrative throughout.
Ways music videosare portrayed.....Cameo: This is when narrative is used but theartist is featured in the video as a characterand is not performing.Animation: This is when animated charactersand scenes are used throughout the videooften as a narrative feature.
Camera shots:Crane shots: These are often used inperformance based videos to show thecharacter on stage or from above. This isbecause the crane allows the camera to hoverabove/around the stage/artist, this allows avariety of different angled shots to take place.Pans/tilts: These are often used to movebetween characters or members of the band.it is also used to show the entirety of alocation.
Camera shots:Close ups: These are shots that are used tofocus on one area of a person or location oftena persons face or a window. These often focuson the performer whilst they are singing orshowing emotion. In narrative they are oftenused to show emotion and expression.Tracking shots: These shots are mainly usedin narrative elements. to follow a charactersmovements across a location.
Camera shots:High angle shots: When the camera is placedabove the artist looking down on the subject.This is often used to create a feeling ofweakness.Low angle shot: When the camera is placedbelow the artist looking up at them making afeeling of strength.
EditingThere is often a lot of editing within a music videodepending on the genre. Often this includes editingthe sound as well as the video. This is because lipsynching is needed and the shots need to be editedtogether. Editing is often a lot more present invideos with more narrative than performance.Cut: one shot leads into another.jump cuts: a cut is used between clips to show achange in time.split screens: two shots are shown at the same timenext to each other.
EditingFootage is edited to match the timing of the lyrics.This is lip synching.CGI- often music videos with narrative use effectsto show what is happening such as ﬂying.
SoundSome music videos include diegetic sound atthe beginning and the end of music videos.This is often in videos with narrative tointroduce the narrative or character. It isoften used in performance videos to showsomeone introducing the artist to a stage.The levels of sound are edited throughout thevideo to show a lull or boom in the narrativeor just to change the feeling and atmosphere.
Mise-en-sceneProps- All music videos include props, this isbecause performance videos will use microphonesand/or instruments throughout and narrativevideos will use objects such as cars. This is anecessity for music videos because without propsthe shot will look empty.costume- This is also a necessity, because eitherthe artist or the characters that feature in the videowill be dressed speciﬁcally to show a feeling andallow the audience to relate.
Mise-en-sceneLocation- All music videos include a location.This is generally used to set the scene and createan atmosphere. The narrative will be more relianton this because the location must match the feelingand style of the song.