In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, challenge or developforms and conventions of real media products? Music videos By Bret Margieson
Ways music videos are portrayed: Performance: This is used in videos to show the band/artist playing instruments and singing(miming) throughout the music video. This is used throughout my video as my main focus was to present the artist as the centre of attention. Narrative: This is when the video shows video footage of a scene where the meaning behind the lyrics is being acted out. I wanted to use this throughout my video but I was unable to collect the shots I required to do so and therefore opted not to use this. Mixture: This is when the video uses both performance and narrative throughout. Again as I was unable to collect narrative shots I could not create this mixture.
Ways music videos are portrayed..... Cameo: This is when narrative is used but the artist is featured in the video as a character and is not performing. I did not use this because I did not want to present my artist in a humours way, I wanted her seen as a simple and relatable person. Animation: This is when animated characters and scenes are used throughout the video often as a narrative feature. I toyed with the idea of using animation throughout my video because I felt it created a unique video that was appealing. But in the end I decided to use minimal animation only on the lyrics on shots.
Camera shots:Crane shots: These are often used in performancebased videos to show the character on stage or fromabove. This is because the crane allows the camera tohover above/around the stage/artist, this allows a varietyof different angled shots to take place. I did not use anyof these shots as they werent required in myperformance video.Pans/tilts: These are often used to move betweencharacters or members of the band. It is also used toshow the entirety of a location. Again these shots werenot required in my performance video however if I hadcreated a narrative video I would have opted to use theseshots.
Camera shots:Close ups: These are shots that are used to focus onone area of a person or location often a persons face or awindow. These often focus on the performer whilst theyare singing or showing emotion. In narrative they areoften used to show emotion and expression. I used anumber of these shots because they allow the audienceto relate to the artist and also make the artist the centreof attention which is what I wanted.Tracking shots: These shots are mainly used innarrative elements. to follow a characters movementsacross a location. Again because of no narrative in thevideo these shots were not needed.
Camera shots:High angle shots: When the camera is placed abovethe artist looking down on the subject. This is often usedto create a feeling of weakness. I shot a number of theseshots to be used at the beginning of the video to makethe artist look weak but none of them made the cutbecause of poor quality.Low angle shot: When the camera is placed below theartist looking up at them making a feeling of strength. Iused a couple of these shots to show the pattern on theartists guitar as well as to make her look stronger andindependent to match the lyrics.
EditingThere is often a lot of editing within a music videodepending on the genre. Often this includes editing thesound as well as the video. This is because lip synchingis needed and the shots need to be edited together.Editing is often a lot more present in videos with morenarrative than performance.Cut: one shot leads into another. I used a number ofthese edits because they are so simple to use.jump cuts: a cut is used between clips to show a changein time. I did not use jump cuts because of the lack ofnarrative.split screens: two shots are shown at the same time nextto each other. I wanted to use split screens to show theartist singing as well as her guitar but because I did nothave the required skill to do so I was unable to.
EditingFootage is edited to match the timing of thelyrics. This is lip synching. I correctly andeffectively lip synched all of my shotsthroughout my video. This is because if thiswas poor the video quality would also be low.CGI- often music videos with narrative useeffects to show what is happening such asflying. I did not have the skill and equipment toachieve this so was unable to, this would alsohave not been effective for the genre.
SoundSome music videos include diegetic sound at thebeginning and the end of music videos. This is often invideos with narrative to introduce the narrative orcharacter. It is often used in performance videos to showsomeone introducing the artist to a stage. I did not do thisbecause I did not include narrative so this was notneeded.The levels of sound are edited throughout the video toshow a lull or boom in the narrative or just to change thefeeling and atmosphere. There are a couple of points inthe video where I altered the sound level to create acertain atmosphere however I could have done this moreand more effectively.
Mise-en-sceneProps- All music videos include props, this is becauseperformance videos will use microphones and/or instrumentsthroughout and narrative videos will use objects such ascars. This is a necessity for music videos because withoutprops the shot will look empty. The only prop I used was aguitar because I wanted to auidence to focus solely on theartist and her guitar to make the performance pure andtraditional.costume- This is also a necessity, because either the artistor the characters that feature in the video will be dressedspecifically to show a feeling and allow the audience torelate. The artists costume fits in with her target audience asshe is seen wearing clothing that her audience wears, thiswas done to allow her to be easily relatable because she islike the audience.
Mise-en-sceneLocation- All music videos include a location.This is generally used to set the scene andcreate an atmosphere. The narrative will bemore reliant on this because the location mustmatch the feeling and style of the song. Thereis only one location in my music video and thisis a white room, this was to create a pure andneutral atmosphere with no distractions fromthe artist. If I had used narrative a countrysidelocation would also have been used.