How to: Optimise Twitter for your Business

OPTIMISING
TWITTER FOR BIZ
useful tips, tools, & tricks
JUNE 2011

TABLE OF CONTENTS Optimising for Twitter
What is Twitter?3
Interface & Functions5
Following & Lists 8
On-Site Opportunities11
Next Steps13

WHAT IS TWITTER? twitter demystified
@twitter
?
@twitter

WHAT IS TWITTER? twitter demystified
5 Things People Expect From A Successful Twitter Account:
Personality – A twitter account is a community personified, so you want to have an authentic and fluid voice. No one wants insights from a robot. Avoid monotony by mixing it up.
Expertise – If you’re not a close personal friend, you’re likely being selected as THE source of information on a specific topic. Make sure your topic areas are clearly defined & your updates are consistent within these areas.
Exclusive Commentary – People are looking to you to share useful news or insights in your topic area as only you can. Share the things you know or are questioning in real time.
Engagement – Twitter is not a megaphone, it’s a community. People want to know that you’re listening to them too. Don’t be afraid to retweet or comment on relevant posts. Build a discussion & answer their questions whenever you can.
@twitter

INTERFACE & FUNCTIONS when to use what & where
@twitter

INTERFACE & FUNCTIONS trending topics
Trending Topics are an easy way for users to follow updates around a specific topic of interest. They are also a way for users to identify the topics that fellow users are most interested in hearing new information and insight about.
Some ways to make the most of trending #tags:
Tagging similar posts with the same relevant hash (devised to support your subject or interest)
This way if followers are most interested in prices or results, they can follow the hash for the latest updates.
Identifying existing popular topics & joining the conversation
By staying on top of latest trending topics in the region, you can reach new potential followers by commenting using the same #tag.
ie, If #favoritevaction is a popular Sydney topic & you’re a city, then make the case for why your city is a #favoritevacation spot.
Unsure what a trending topic means? That’s okay, use WhatTheTrend.com to identify & explain the latest trends! You can also search trends and discover ones by location.
WhatTheTrend

INTERFACE & FUNCTIONS sharing tiny links: BIT.LY
# of clicks
1.) Paste link to refer
Click timeline
2.) Click to customize
3.) Customize link
Referrer details
Bit.ly

FOLLOWING & LISTS best practices
Pay attention to ‘Similar To...’ denotations
With every new follower or following added, twitter will recommend a grouping of like-minded tweeters automatically
Monitor ‘Lists following [your @handle]’
See who these lists are also following and follow like-minded & relevant tweeters
Use owned Twitter Lists to curate influencers
Follow pre-curated lists during live events to find relevant tweets to retweet. Ie, if you’re a tv show, make a list of tv critics online and see what they’re saying during your big premiere, etc.
Warning! Use ‘make list private’ feature where necessary

FOLLOWING & LISTS listorious
1.) Enter topic of interest
2.) Browse for list covering a relevant topic of interest
listorious
3.) Select relevant tweeters to follow

FOLLOWING & LISTS followerwonk
Choose relevant profile identifier (ie, noun or interest area)
Click ‘more search options’ for better search-ability
Enter location (Country or large city)
Tag a minimum # of followers (Recommended: at least 100)
Consider useful stats like #of followers
Browse profiles looking for relevant tweeters to follow
followerwonk

ON-SITE OPPORTUNITIES nearbytweets & hootsuite
Relevant #trend
Follower count
Interested topic reference
OPTION 1: Use NearbyTweets.com to narrow your listening pool to identify high priority comments - Select your specific location and a relevant topic to target discussions around a specific event. Identify & Respond to potential followers.
OPTION 2: Use HootSuite on ipad (like TweetDeck) to quickly identify influential tweeters – Pre-select relevant trending topics & lists to monitor social chatter. Target & respond to tweeters who have a higher level of influence & followers. Follow them too!
Add to list!
NearbyTweets

ON-SITE OPPORTUNITIES taking photos
Twitpic Opportunities (OR VIDEO!):
Photos with notable and/or high-profile personalities on-site or at events
**REMINDER** Ask them if their on twitter and tag their @handles with the image!
Key Moments – Whether a crowd shot or unexpected occurence, snap whatever interesting shots you can get. Again, don’t forget to tag the people or venue with the photo.
**Interview fans or influencial personalities on-site for bonus video content!**

NEXT STEPS weekly milestones
Determine 3 total trend #tags to use to distinguish content you cover each week.
Identify 1 relevant Top 10 public trending topic to comment on (either worldwide or within your region).
Follow 100 new people (20 a day)using existing ‘Lists who follow [your @handle]’ to identify them.
Customise at least 1 bit.ly link to accompany a twitter post.
Twitpic 1 image or video from a live event and tag accordingly with personal commentary.

MEGAN ANHALT
strategist
megan.anhalt@ogilvy.com.au
phone. 02 8281 3293
twitter. @megbomb

How to: Optimise Twitter for your Business

by megalyn123

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