Your SlideShare is downloading. ×
How to: Optimise Twitter for your Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to: Optimise Twitter for your Business

1,023
views

Published on

So you've taken your business online with Twitter. Now what? …

So you've taken your business online with Twitter. Now what?

Find out tips & tricks of using Twitter lists and features to build brand success using social media.

Published in: Self Improvement, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,023
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • @ vs. # - DO NOT reference yourself in your tweets (your twitter handle will always be automatically included. Use @ when referencing other accounts (ie, @tabraceresults) but use a hash (ie, #TABresults) for topics. #tags should appear at the end of a tweet when not part of the sentence itself.Tip: Use a ‘period’ in front if you must start a tweet with @ (ie, .@) and want it to be viewable to all followers.Misc – Blue checkmark = verified accounts (usually have high influence or followers)
  • @ vs. # - DO NOT reference yourself in your tweets (your twitter handle will always be automatically included. Use @ when referencing other accounts (ie, @tabraceresults) but use a hash (ie, #TABresults) for topics. #tags should appear at the end of a tweet when not part of the sentence itself.Tip: Use a ‘period’ in front if you must start a tweet with @ (ie, .@) and want it to be viewable to all followers.Misc – Blue checkmark = verified accounts (usually have high influence or followers)
  • @ vs. # - DO NOT reference yourself in your tweets (your twitter handle will always be automatically included. Use @ when referencing other accounts (ie, @tabraceresults) but use a hash (ie, #TABresults) for topics. #tags should appear at the end of a tweet when not part of the sentence itself.Tip: Use a ‘period’ in front if you must start a tweet with @ (ie, .@) and want it to be viewable to all followers.Misc – Blue checkmark = verified accounts (usually have high influence or followers)
  • Notes on video : Shoot timely moments (like horse crossing the finish line) for fun shareable content. Its a good idea to use downtime to find someone interesting to interview – you want to add value to a discussion. Another fun idea would be to shoot an excited winner or a crowd shot at the instance of an upset.
  • Transcript

    • 1. OPTIMISING
      TWITTER FOR BIZ
      useful tips, tools, & tricks
      JUNE 2011
    • 2. TABLE OF CONTENTS Optimising for Twitter
      What is Twitter?3
      Interface & Functions5
      Following & Lists 8
      On-Site Opportunities11
      Next Steps13
    • 3. WHAT IS TWITTER? twitter demystified
      @twitter
      ?
      @twitter
    • 4. WHAT IS TWITTER? twitter demystified
      5 Things People Expect From A Successful Twitter Account:
      Personality – A twitter account is a community personified, so you want to have an authentic and fluid voice. No one wants insights from a robot. Avoid monotony by mixing it up.
      Expertise – If you’re not a close personal friend, you’re likely being selected as THE source of information on a specific topic. Make sure your topic areas are clearly defined & your updates are consistent within these areas.
      Exclusive Commentary – People are looking to you to share useful news or insights in your topic area as only you can. Share the things you know or are questioning in real time.
      Engagement – Twitter is not a megaphone, it’s a community. People want to know that you’re listening to them too. Don’t be afraid to retweet or comment on relevant posts. Build a discussion & answer their questions whenever you can.
      @twitter
    • 5. INTERFACE & FUNCTIONS when to use what & where
      @twitter
    • 6. INTERFACE & FUNCTIONS trending topics
      Trending Topics are an easy way for users to follow updates around a specific topic of interest. They are also a way for users to identify the topics that fellow users are most interested in hearing new information and insight about.
      Some ways to make the most of trending #tags:
      Tagging similar posts with the same relevant hash (devised to support your subject or interest)
      • This way if followers are most interested in prices or results, they can follow the hash for the latest updates.
      Identifying existing popular topics & joining the conversation
      • By staying on top of latest trending topics in the region, you can reach new potential followers by commenting using the same #tag.
      • 7. ie, If #favoritevaction is a popular Sydney topic & you’re a city, then make the case for why your city is a #favoritevacation spot.
      Unsure what a trending topic means? That’s okay, use WhatTheTrend.com to identify & explain the latest trends! You can also search trends and discover ones by location.
      WhatTheTrend
    • 8. INTERFACE & FUNCTIONS sharing tiny links: BIT.LY
      # of clicks
      1.) Paste link to refer
      Click timeline
      2.) Click to customize
      3.) Customize link
      Referrer details
      Bit.ly
    • 9. FOLLOWING & LISTS best practices
      Pay attention to ‘Similar To...’ denotations
      • With every new follower or following added, twitter will recommend a grouping of like-minded tweeters automatically
      Monitor ‘Lists following [your @handle]’
      • See who these lists are also following and follow like-minded & relevant tweeters
      Use owned Twitter Lists to curate influencers
      • Follow pre-curated lists during live events to find relevant tweets to retweet. Ie, if you’re a tv show, make a list of tv critics online and see what they’re saying during your big premiere, etc.
      • 10. Warning! Use ‘make list private’ feature where necessary
    • FOLLOWING & LISTS listorious
      1.) Enter topic of interest
      2.) Browse for list covering a relevant topic of interest
      listorious
      3.) Select relevant tweeters to follow
    • 11. FOLLOWING & LISTS followerwonk
      Choose relevant profile identifier (ie, noun or interest area)
      Click ‘more search options’ for better search-ability
      Enter location (Country or large city)
      Tag a minimum # of followers (Recommended: at least 100)
      Consider useful stats like #of followers
      Browse profiles looking for relevant tweeters to follow
      followerwonk
    • 12. ON-SITE OPPORTUNITIES nearbytweets & hootsuite
      Relevant #trend
      Follower count
      Interested topic reference
      OPTION 1: Use NearbyTweets.com to narrow your listening pool to identify high priority comments - Select your specific location and a relevant topic to target discussions around a specific event. Identify & Respond to potential followers.
      OPTION 2: Use HootSuite on ipad (like TweetDeck) to quickly identify influential tweeters – Pre-select relevant trending topics & lists to monitor social chatter. Target & respond to tweeters who have a higher level of influence & followers. Follow them too!
      Add to list!
      NearbyTweets
    • 13. ON-SITE OPPORTUNITIES taking photos
      Twitpic Opportunities (OR VIDEO!):
      Photos with notable and/or high-profile personalities on-site or at events
      • **REMINDER** Ask them if their on twitter and tag their @handles with the image!
      Key Moments – Whether a crowd shot or unexpected occurence, snap whatever interesting shots you can get. Again, don’t forget to tag the people or venue with the photo.
      **Interview fans or influencial personalities on-site for bonus video content!**
    • 14. NEXT STEPS weekly milestones
      Determine 3 total trend #tags to use to distinguish content you cover each week.
      Identify 1 relevant Top 10 public trending topic to comment on (either worldwide or within your region).
      Follow 100 new people (20 a day)using existing ‘Lists who follow [your @handle]’ to identify them.
      Customise at least 1 bit.ly link to accompany a twitter post.
      Twitpic 1 image or video from a live event and tag accordingly with personal commentary.
    • 15. MEGAN ANHALT
      strategist
      megan.anhalt@ogilvy.com.au
      phone. 02 8281 3293
      twitter. @megbomb