How to: Optimise Facebook & Youtube for your Business

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So you've taken your business online with Facebook & Youtube. Now what?

Find out tips & tricks of using facebook pages and youtube features to build brand success using social media.

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  • Partnering with NRL – Have them include your page as a ‘featured like’ & make them mention you in 3 posts a month (or something similar)
  • How to: Optimise Facebook & Youtube for your Business

    1. 1. OPTIMISING<br />FACEBOOK &<br />YOUTUBE FOR BIZ<br />useful tips, tools, & tricks<br />JUNE 2011<br />
    2. 2. TABLE OF CONTENTS optimising for facebook & youtube<br />Overview of FB Pages3<br />Posting FB Content 5<br />Being Proactive on FB8<br />Understanding YouTube12<br />Next Steps18<br />
    3. 3. OVERVIEW OF FB PAGES using facebook as page<br />1.) Toggle from personal facebook page to admin as a Page<br />2.) Select Switch to act as the Page <br />
    4. 4. OVERVIEW OF FB PAGES using facebook as page<br />Live Notifications of comments & actions on the page.<br />Recent Fans – a live-stream of fans who Like the page.<br />View Latest Summary of Insights for the page.<br />Pre-Select Relevant Pages to follow & comment on.<br />
    5. 5. POSTING CONTENT varying your content updates<br />**NOTE ON PHOTOS** Fans can now tag pages in their personal photos! This is a great way to get further promotion for a brand page, but make sure to untag negative or inappropriate photos.<br />Questions – Entice fans to engagement with simple polls & enquiries<br />Lots of Photos –With photos now the prime real estate of brand pages, its important to keep this content updated.<br />Relevant Links – Facebook will auto-create thumbnail & description AND/OR insert playable video (ie, YOUTUBE)<br />
    6. 6. POSTING CONTENT posting a youtube video<br />
    7. 7. POSTING CONTENT posting a question or poll<br />Tag pages in your polls to show up in their feed!<br />Uncheck this link to keep fans from adding additional choices.<br />
    8. 8. BEING PROACTIVE featuring other pages<br />Partner with other Pages to do cross-promotions. ie, you’ll feature their page if they’ll feature you, etc. This will help drive additional eyeballs (& hopefully Likes) to your Page.<br />
    9. 9. BEING PROACTIVE news feed distinctions<br />When are comments viewable?<br /><ul><li>When tagging someone in a post, the comment goes into their ‘everyone’ news feed (default for pages), but DOES NOT get sent out to fan newsfeeds.
    10. 10. When another Page tags YOU in a post, it gets sent out to their fan news feeds, as well as shows up in your Everyone feed.
    11. 11. If you post on another page or person’s wall, it shows on their Everyone wall. This could get shown in YOUR friend/fan newsfeeds too (especially if the post has multiple comments).</li></li></ul><li>BEING PROACTIVE fan gating with wildfire’s iframes for pages app<br />HERE’s a link to a great How-To for Wildfire’s FREE* iFrames for Pages App:<br />http://www.marismith.com/iframes-facebook-app-fan-gate-wildfire/<br />
    12. 12. BEING PROACTIVE optimal timing for posts<br />**WHEN SHOULD YOU POST?**<br />A new study was released this week that indicated that Saturday at 12PM is the peak posting times for higher engagement on Facebook.<br />There is also a clear spike upwards from Friday morning through Sunday.<br />
    13. 13. UNDERSTANDING YOUTUBE determining its purpose<br />Why YouTube?<br />Varying Content: People get bored with word post after word post after word post – They are looking for you to mix up your content & offer something new, interactive, and visually stimulating. Creating & managing your own YouTube video content satisfies this need for your brand and increases fan and customer engagement.<br />Increasing Search-ability – You want to reach people who may have not already discovered your business or brand. YouTube offers a great way to increase your discovery via search around your key topics of expertise. By continuing to develop & showcase creative video content, you are ever increasing the chances that you will be discovered by an errant searcher.<br />
    14. 14. UNDERSTANDING YOUTUBE uploading a video<br />Video Specs<br /><ul><li>Less than 2GB in size
    15. 15. Less that 15 minutes* in length
    16. 16. Supported YouTube file formats:
    17. 17. .MPEG4 and MOV files (apple)
    18. 18. .AVI (camera filetype)
    19. 19. .WMV (windows)
    20. 20. .FLV (adobe)
    21. 21. WebM, .MPEGPS, 3GPP</li></ul>Optimizing your video uploads:<br /><ul><li>Ensure that video & audio lengths within video are the same.
    22. 22. Originals please! The less re-encoded a video is, the better. (Keep original frame rate & aspect ratio as well)
    23. 23. Upload in the highest resolution possible.
    24. 24. Test that your audio & video quality are acceptable before making your video public.**
    25. 25. Do not letterbox or use pillarboxing bars – Youtube will automatically add bars so that your video will be displayed correcting without cropping or stretching.</li></ul>**The average attention span for videos is between :30 and 3 minutes. Try to keep video content within these parameters if possible!**<br />**YOU CANNOT REPLACE A VIDEO ONCE IT IS MADE PUBLIC – All views, ratings, and comments will be lost if a video must be updated.**<br />
    26. 26. UNDERSTANDING YOUTUBE increasing search & view-ability<br />Write a clear description of the video (Include relevant keywords in the copy)<br />Determine Title (something both informative & engaging)<br />Tag search keywords (including subject of video, relevant people, & your brand – separate by commas)<br />Set relevant category<br />Choose thumbnail<br />Set to public view (when your content is ready to go live)<br />Allow Comments<br />
    27. 27. UNDERSTANDING YOUTUBE using keywords<br />Tagging : Thought Checklist<br /><ul><li>Who is your audience?
    28. 28. What will your audience be searching for?
    29. 29. Are there personalities/celebrities in your video?
    30. 30. Is your video about a specific group or organization?
    31. 31. What are the main topics of your video?
    32. 32. Are there general tags for your content that you should always include?</li></li></ul><li>UNDERSTANDING YOUTUBE using youtube insight<br />Use Discovery tool to determine where your traffic is coming from.<br />Use Hot Spots tool to determine point where your content is most engaging.<br />
    33. 33. UNDERSTANDING YOUTUBE adding annotations<br />Add an annotation (Choose type)<br />Add hyperlink & text for your annotation<br />Select spot you wish to annotate within video<br />Set length parameters & make sure annotation works while video moves<br />
    34. 34. NEXT STEPS weekly milestones<br />Vary facebook status content posts regularly. Include at least one poll and one video each week.<br />Experiment with fan gating. Sign up for wildfire app asap (while still free) and try out for the 1st week.<br />Determine 3 pages to partner with and develop a plan to cross-promote each other’s content through tagging and featured pages.<br />Audit videos to-date using youtube insight to determine most successful content. Use tagging checklist to optimise video tagging moving forward.<br />Annotate a video with link back to site.<br />
    35. 35. MEGAN ANHALT<br />strategist<br />megan.anhalt@ogilvy.com.au<br />phone. 02 8281 3293<br />twitter. @megbomb<br />

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