• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Smarts
 

Social Media Smarts

on

  • 2,066 views

 

Statistics

Views

Total Views
2,066
Views on SlideShare
2,059
Embed Views
7

Actions

Likes
3
Downloads
0
Comments
0

2 Embeds 7

http://www.linkedin.com 6
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Smarts Social Media Smarts Presentation Transcript

    • Social Media Smarts An Introduction to the Social Web, Tools and Strategies by G io va n ny G ut ie rrez Wednesday, August 5, 2009
    • Twitter Bio Director of Interactive Media for Tinsley Advertising. Instructor at Miami Dade College since 2001. I'm a dork and I love what I do! Wednesday, August 5, 2009
    • Why am I here? Wednesday, August 5, 2009
    • Why am I here? Wednesday, August 5, 2009
    • Why am I here? Learn the who, what, where and why Understand the mechanics of the social web including online reputation management Create new relationships with potential clients Generate great quality, relevant links Drive direct and indirect sales Improve Customer Service Increase Customer Satisfaction Discover social media tools plus do's and don'ts Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Evolution or Revolution? Wednesday, August 5, 2009
    • Marketing Has Changed... Source: Internet Advertising Bureau, 2004 Source: Darwin Day Conference, by Google Wednesday, August 5, 2009
    • Marketing Has Changed... Source: Internet Advertising Bureau, 2004 Source: Darwin Day Conference, by Google Wednesday, August 5, 2009
    • Product Proliferation Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Product Proliferation Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Media Proliferation Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Media Proliferation Today, media is fragmented 13,500 radio stations (4,400 in 1960) 17,300 magazine titles (8,400 in 1960) Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Media Proliferation Today, media is fragmented 13,500 radio stations (4,400 in 1960) 17,300 magazine titles (8,400 in 1960) 82.4 TV channels per home (5.7 in 1960) Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Media Proliferation Today, media is fragmented 13,500 radio stations (4,400 in 1960) 17,300 magazine titles (8,400 in 1960) 82.4 TV channels per home (5.7 in 1960) And the Web: Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Media Proliferation Today, media is fragmented 13,500 radio stations (4,400 in 1960) 17,300 magazine titles (8,400 in 1960) 82.4 TV channels per home (5.7 in 1960) And the Web: Millions of sites Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Media Proliferation Today, media is fragmented 13,500 radio stations (4,400 in 1960) 17,300 magazine titles (8,400 in 1960) 82.4 TV channels per home (5.7 in 1960) And the Web: Millions of sites Billions of pages Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Wednesday, August 5, 2009
    • Access Proliferation Wednesday, August 5, 2009
    • The Audience isn’t listening anymore Wednesday, August 5, 2009
    • I believe the bloggers and their ideas. They are my friends and will tell me the truth, unlike advertisements. Wednesday, August 5, 2009
    • The Audience is creating Blogs (speech) YouTube (videos) Wikipedia Flickr (photos) (reference) Amazon (shopping) Digg (news) Yahoo Groups Delicious (discussions) (bookmarks) Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • I post on blogs because I can express myself to millions of people at once. I like the rush, and I feel empowered. Wednesday, August 5, 2009
    • The Audience is selecting Drive to work - XM Satellite Watch podcasts Pop-up blocker on browser Subscribe to blogs via RSS DVR all shows Wednesday, August 5, 2009
    • Unlike newspapers and TV where the advertisers are speaking at consumers, the Internet allows for more back and forth interaction. Wednesday, August 5, 2009
    • What is Social Media? Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other (Wikipedia 2007) Wednesday, August 5, 2009
    • Social Media is... Sharing Cooperation Collaboration Collectivism Wednesday, August 5, 2009
    • Growth of Social Media Wednesday, August 5, 2009
    • Growth of Social Media Wednesday, August 5, 2009
    • Growth of Social Media Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Content is king, immersive conversation is quickly challenging the throne. Wednesday, August 5, 2009
    • Reputation Management If you're going to be talked about, you might as well hear what they say. Every business should have a digital presence. Employees on twitter talking... no policy... except to encourage it. Transparency trends - What is good and not so good about you... builds trust. Wednesday, August 5, 2009
    • You are talking with customers not screaming at them. Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • What’s this Facebook thingy all about? Wednesday, August 5, 2009
    • Why Facebook for your business? There are over 150 million active users on Facebook More businesses large and small are actively reaching and engaging customers through Facebook Global chains all the way down to the local pub are building social marketing strategies that leverage the strengths of Facebook to drive traffic to their pages and feet to their premises. Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Make your business a Facebook Page Wednesday, August 5, 2009
    • Facebook Pages A Facebook Page is a public profile that enables you to share your business and products with Facebook users. Create a presence that looks and behaves like user profiles to connect and engage with your customers A Facebook Page is created by a user but it is not a user. Users will become Fans as opposed to a Friend with a Facebook Page You can have more than one admin for a Facebook Page Facebook Pages have metrics (called Insights) to monitor your social activity Wednesday, August 5, 2009
    • 5 things all businesses should be doing on Facebook 1. Create a Facebook Page 2. Create Facebook events for promotions and special occasions 3. Link to Facebook from your website 4. Publish fresh photos, videos, and updates to your Facebook page 5. Talk to your customers Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • 5 MORE things you could be doing on Facebook 1. Brand your own Facebook Page with custom tabs 2. Promote your page/events with highly targeted social ads 3. Add contests and voting applications to your Facebook Page to give your customers a voice 4. Integrate Facebook Connect on your website 5. Sponsor popular applications with ads and virtual gifts Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Facebook Ads Wednesday, August 5, 2009
    • Facebook Username You can personalize your Facebook URL (web address) by selecting a unique username. Secure own Facebook Username Example: facebook.com/vw You need 100 Fans Choose yours at Facebook.com/username Promote your custom URL Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Facebook Insights Count of active fans this week, with full age/sex/ location breakdown. Post quality rating, from 1 to 5 stars Graphs for Interactions, Interactions per Post, Post Quality, Stream CTR, Posts, Page views, Media Consumption, Reviews Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Facebook & Twitter Add the Twitter Application to your Facebook Page Wednesday, August 5, 2009
    • What the *%!$ is Twitter? Wednesday, August 5, 2009
    • What’s up? Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Why Twitter for your business? Everyday, millions of users create, share and discover ideas Users also find great value in connecting with businesses of all kinds on Twitter to: Share their experiences, both good and not so good Provide feedback on recent events and launches Discuss product ideas Learn about exclusive deals or offers Get customer service Wednesday, August 5, 2009
    • A few of many Twitter success stories Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter Ice cream eaters in New York give local chain Tasti- D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering Wednesday, August 5, 2009
    • A few of many Twitter success stories Costa Vida had “February Free Burrito”. 80 followers tweeted, forwarded it to friends, more than 2,500 people inundated one of their stores looking for the free burrito. Silicon Valley pizza chain called Tony & Alba. Looking at keywords "pizza". Local man asking around where he can get pizza. After offering free soft drinks and reserving a table, it clinched the deal. Positive experience = future business Wednesday, August 5, 2009
    • A few personal stories Obama speech in Biscayne Park was so packed that you couldn’t get in. I get a tweet apologizing from the Obama Team with a link to watch the event streaming. Right there on my iPhone. Zappos CEO watches Twitter and saw my tweet that I just purchased new sneaks with a link to them. I receive an email from him that he upgraded my deliver to overnight. Had the shoes in 24 hours. Method Soap sent me a replacement Omop after I tweeted how mine broke. Wednesday, August 5, 2009
    • Horror stories Ketchum executive used his Twitter account to insult Memphis, the hometown of his client Fedex, the morning he was to meet with them there in Memphis. The tweet was copied to Fedex’s marketing management. Wednesday, August 5, 2009
    • You're a professional, but you're also a human being. In our technologically integrated world today, it's hard to remember that there's always a line. And the world may see you cross it. Wednesday, August 5, 2009
    • How does it work? Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from Twitter works equally well from your desktop or mobile phone Wednesday, August 5, 2009
    • Before you dive in If you want to spend time listening first, you don’t need an account to search at twitter.com Try searching for your company and a few key topics in your field Listening can help you get a sense of how you want to engage on Twitter Wednesday, August 5, 2009
    • Getting started is easy Signing up for an account takes just a few minutes To help people recognize and trust your account, fill out your profile completely and include a picture Wednesday, August 5, 2009
    • Follow relevant accounts To find people talking about your company or topics in your field, remember to use Twitter’s search. Following somebody means you’ve subscribed to their tweets You can also choose to interact without following an account, just send them a tweet Wednesday, August 5, 2009
    • Post t weets People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes Wednesday, August 5, 2009
    • Key terms… To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter (think email) RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit (think forwarding an email) Trending topics are the most-discussed terms on Twitter at any given moment Wednesday, August 5, 2009
    • …and some special lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Build relationships on Twitter Listen for comments about you Respond to comments and queries Ask questions Post links to things people would find interesting Retweet messages you would like to share Use a friendly, casual tone Wednesday, August 5, 2009
    • Advantages It’s instant feedback Multiple devices (phones, desktops, sms) Target geographic Target keywords/key phrases Did I mention it’s free? Wednesday, August 5, 2009
    • Everyone is using it Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Books & Books “Discussions and signing with...” Coral Gables Cinema “Films opening this weekend...” Giardinos Salad “Soup of the day is...” Por Fin “Join us for happy hour from,...” Wednesday, August 5, 2009
    • Paper Emporium “Paper sale, buy 75 get 25 free...” Peter Brooke “Wednesday, Scoops are .99...” Ortanique “Tuesday: Mojito Madness” Fritz & Franz “Tonight’s musical guest is...” Wednesday, August 5, 2009
    • Promote it Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Tricks of the Trade Wednesday, August 5, 2009
    • Popularity Contest How to find followers How to get discovered MrTweet.com TwitterPacks.pbwork s.com CrazyBob.org/ Twubble WeFollow.com TweepBeep.com ExecTweets.com Remember, promote! TwitterFall.com Twitter.com/badges TweetGrid.com Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Twitter on your desktop Twhirl (Mac & PC) TweetDeck (Mac & PC) Twitter Explorer (PC) Twitterlex (Mac) Tweetie (Mac & iPhone) Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Tricks of the trade How to schedule & automate your tweets TweetLater.com HootSuite.com How to analyze your activity Klout.net Google.com/Analytics Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • 5 Steps to Getting Started 1. Pick your name and customize your page. 2. Start following people (not just friends). Follow their ideas. Remember you can search. 3. Get to posting. What are you doing? What’s happening? 4. Reply to people - interact. 5. RT. Give credit. Etiquette. Viral communication. Sharing the idea. Wednesday, August 5, 2009
    • Can I do this myself? Wednesday, August 5, 2009
    • Wednesday, August 5, 2009
    • Twitter.com/ShopCoralGables Wednesday, August 5, 2009
    • Facebook.com/DowntownCoralGables Wednesday, August 5, 2009
    • fin. Any Questions? ht tp:/ io gu tier re z.com /t ra in ing /g Wednesday, August 5, 2009