Effective Email Marketing

670 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
670
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Effective Email Marketing

  1. 1. EFFECTIVE EMAIL MARKETING Giovanny Gutierrez Tuesday, August 4, 2009
  2. 2. EFFECTIVE EMAIL MARKETING Giovanny Gutierrez Tuesday, August 4, 2009
  3. 3. WHY EMAIL MARKETING WORKS • It’s cost effective • It’s immediate • It’s relevant • It’s completely measurable Tuesday, August 4, 2009
  4. 4. Tuesday, August 4, 2009
  5. 5. Tuesday, August 4, 2009
  6. 6. Tuesday, August 4, 2009
  7. 7. Tuesday, August 4, 2009
  8. 8. Tuesday, August 4, 2009
  9. 9. Tuesday, August 4, 2009
  10. 10. Tuesday, August 4, 2009
  11. 11. Tuesday, August 4, 2009
  12. 12. Tuesday, August 4, 2009
  13. 13. DESIGN •A fixed width of no more than 550-600 pixels. • The average preview pane is around 300-500 pixels high •A lot of live text • No Javascript. No Flash Tuesday, August 4, 2009
  14. 14. Tuesday, August 4, 2009
  15. 15. Tuesday, August 4, 2009
  16. 16. Tuesday, August 4, 2009
  17. 17. Tuesday, August 4, 2009
  18. 18. Tuesday, August 4, 2009
  19. 19. Tuesday, August 4, 2009
  20. 20. Tuesday, August 4, 2009
  21. 21. Tuesday, August 4, 2009
  22. 22. Tuesday, August 4, 2009
  23. 23. Tuesday, August 4, 2009
  24. 24. Tuesday, August 4, 2009
  25. 25. Tuesday, August 4, 2009
  26. 26. Tuesday, August 4, 2009
  27. 27. Tuesday, August 4, 2009
  28. 28. Tuesday, August 4, 2009
  29. 29. Tuesday, August 4, 2009
  30. 30. Tuesday, August 4, 2009
  31. 31. Tuesday, August 4, 2009
  32. 32. Tuesday, August 4, 2009
  33. 33. Tuesday, August 4, 2009
  34. 34. Tuesday, August 4, 2009
  35. 35. Tuesday, August 4, 2009
  36. 36. LEGAL LISTS • They opted in via your web site • They completed an offline form and indicated they wanted to be emailed • They gave you their business card • They purchased something off you in the last 2 years • Sending emails through vendors Tuesday, August 4, 2009
  37. 37. LEGAL LISTS • You obtained the email addresses from a third party • You scraped or “copy and pasted” the addresses from the Internet • You haven’t emailed that address for more than 2 years Tuesday, August 4, 2009
  38. 38. LEGAL LISTS • You obtained the email addresses from a third party • You scraped or “copy and pasted” the addresses from the Internet • You haven’t emailed that address for more than 2 years Tuesday, August 4, 2009
  39. 39. HOW TO SEND • Email Marketing Software - Create beautiful emails - Manages list of subscribers - Powerful analytics • Manually - Spam complaints - Manually managing subscribers Tuesday, August 4, 2009
  40. 40. CAMPAIGN SNAPSHOT Tuesday, August 4, 2009
  41. 41. OPENS OVER TIME Tuesday, August 4, 2009
  42. 42. RECIPIENT ACTIVITY Tuesday, August 4, 2009
  43. 43. LINK ACTIVITY Tuesday, August 4, 2009
  44. 44. BOUNCE SUMMARY Tuesday, August 4, 2009
  45. 45. COMPARE CAMPAIGNS Tuesday, August 4, 2009
  46. 46. WHAT IS AN OPEN RATE? Tuesday, August 4, 2009
  47. 47. HOW CAN I INCREASE MY OPEN RATE? • Experiment with your subject lines: Try including details about the content of the email right in the subject line. • Send on a different day • Get the important content up the top Tuesday, August 4, 2009
  48. 48. HOW TO CONVINCE YOUR CLIENTS • Show them that it works! • Show them how they can measure it working • Explain that it’s easy to manage • Emphasize its flexibility (Case Studies, New Products, PR) • Show them a working example Tuesday, August 4, 2009
  49. 49. WHAT DO YOU CHARGE? • Template Design (flat fee or hourly rate) • Delivery (usually dependent on the number of recipients) • Charge your client a flat monthly fee that covers any campaigns delivered that month • Charge them based on a pricing bracket for the number of subscribers being sent to. • Charge them a set per/recipient fee. For example, 4 cents/ recipient with a flat delivery fee on top, such as $10. Tuesday, August 4, 2009
  50. 50. THANK YOU HTTP://MIAMIDADECOLLEGE.CREATESEND.COM Tuesday, August 4, 2009

×