The TouristSignageSystemin Lviv              1
Contents               1	 Who needs tourist signage?               2	 What is the current situation?               3	 What...
Who needs tourist signage?                                                                                              Wh...
What should a system for tourist signage be?Understandable                                                                ...
What does the Tourist Signage System comprise?                                                                            ...
Typography and coloursAs the street plate should fit in with architectural   and later times there were a lot of advertisi...
Street plates with names and numbers      The typeface remains       Latin letters designed in the   White typeface on dar...
Pictograms of tourist objectsAs most of tourist attraction objects in Lviv have unique    Pictograms of public transport a...
SignpostsSignpost’s look is based on the same compositionprinciples as street plates. Despite the sign’s fixedsize, both U...
Музей історії релігії                                                                                                     ...
Information pylons                                      пл. генерала Григоренка                                           ...
Summary                                                                                                                   ...
Lviv, 1 Rynok sq,     Tourist information     center     Phone: +38 (0322) 54 60 79     e-mail:     w...
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The Tourist Signage System in lviv - Катя Романчик

  1. 1. The TouristSignageSystemin Lviv 1
  2. 2. Contents 1 Who needs tourist signage? 2 What is the current situation? 3 What should a system for tourist signage be? 4 What does the Tourist Signage System comprise? 5 Typography and colour 6 Signs for street names and building numbers 7 Tourist site pictograms 8 Signs to tourist sites 9 City map 10 Information signposts 11 Road signs for tourists arriving by car or bus 12 Summary 13 Project authors2 3
  3. 3. Who needs tourist signage? What is the current situation?Individual domestic tourists They arrive in the city by train, bus, or car, often in small groups. Lviv may be Until recently, there has never been a comprehensive within a given environment, and without analysis of their final destination, or a stop on their way elsewhere. They need a thorough signage system, either in Lviv or in Ukraine in general. his or her informational needs. The navigational media source of information about the city. Existing signs (tourist maps, identifying or orientation that do exist in the city do not conform to requirements signs) are installed chaotically, randomly, without of legibility, accessibility, or reliability; they are not reference to any kind of strategy for orientating a person informative or aesthetically pleasing.Individual foreign tourists This group requires a great deal of information about everything to do with staying in the city: hotels, dining, tourist attractions, getting around the city. As a rule, they do not speak Ukrainian and find it difficult communicating with the local population and making their way through the city.Organized domestic groups They are interested in swift and thorough visits to tourist attractions. They need information about the location of tourist sites and service spots and how to get to them as quickly as possible. They also prefer to plan their routes independently.Organized foreign tourist groups These groups require more in-depth information about tourist sites, services, shops, etc.Permanent and temporary They need in-depth and easily accessible information about sites and eventsinhabitants of Lviv in the city. Graphic design and typeface selections Modern plastic signs that are il- Tourist maps of the city are mostly are unprofessional and incompatible luminated are not reliable, as some illegible because of an overload with the environment, with which they of them become damaged almost of cluttered and often outdated relate. Written texts are not translated immediately after installation. information. and not transliterated.4 5
  4. 4. What should a system for tourist signage be?Understandable Compatible SustainableTransliterated texts Legible Friendly to the urban Compatible with world signage Long-lasting Cost-effective environment standardsAccording to statistical research con- Signs should be easily and quickly The rich and varied architectural All elements of the tourist signage Elements of the Tourist Signage Signs should be inexpensive toducted by the Tourism Information legible to drivers, cyclists, people environment of Lviv is its most pre- system, in particular pictogram sys- System should be weather resistant, produce in small quantities.Centre, the proportion of domestic with sight impairment, people in cious and important asset, attract- tems, colour schemes, translation and especially in conditions of fluctuationstourists to foreign tourists is 60 to wheelchairs, in cloudy weather, at ing tourists from all over the world transliteration into foreign languages in temperature or high humidity; they30 percent. The biggest problem dusk, and during dark periods of to the city. This is precisely why a should relate to world standards for should be easy to clean and maintain,faced by foreign visitors to Lviv is the day. system for tourist signage should signage to enable foreign tourists to and be sturdy and resistant to acts oftheir inability to read the Cyrillic not dominate nor be dissonant with easily understand them. vandalism.alphabet. It is, therefore, imperative it. All of the elements of a touristthat a system of transliteration be signage system should, on the oneintroduced into the development of hand, be friendly to the environment,signage for tourists in the city. but on the other, able to compete with other signs and advertisements that are situated on building facades and themselves interfere with the historical environment. Wayfinding signs should first and foremost be functional elements of the city environment and they should relay precisely the information a person needs at precisely the moment a person needs it6 7
  5. 5. What does the Tourist Signage System comprise? Street nameplates and numbers Pictograms of tourist objects Pedestrian signposts decision pointOrientational signs Directional signs Identification signsMaps and plans located at cross- They are placed at a distance from They are placed at sites and let aroads. They help a person find the sites, as a rule, at decision-making person know that they have reachedway and plan a route. points. They inform an individual their destination. They inform about about directions, and provide an what the site is. These are street opportunity for independent choice. signs and signs near the entrance to They contain arrows, site names, a building. and pictograms. City maps Information pylons Road signs for car tourists8 9
  6. 6. Typography and coloursAs the street plate should fit in with architectural and later times there were a lot of advertising on We have developed the figures for modern platesenvironment of Lviv city, therefore, the typeface buildings, and based on those typefaces there was based on beautiful figures designed before theused should consider the typefaces of the end created modern legible typeface to be used in the 2 World War, which some of them have beenof XIX — beginning of XX century. During that city wayfinding system. preserved on building plates. In order to succeed maximum legibility it is important to achieve the contrast between the background and the typeface. However, the streets of Lviv city are overloaded with bright advertising; the street plates should not be dissonant, but to the contrary, fit into environment. It was decided to use as background colour the dominating environment colour (intense dark brown), that at the same time correspond with European norms for tourist signage.10 11
  7. 7. Street plates with names and numbers The typeface remains Latin letters designed in the White typeface on dark background City coat of arms has legible in the twilights way that transliteration is remains legible even in twilights. been modified for better and readable for people legible despite of smaller Enamel covering is strong and long- recognition from the distance with poor sight font size lasting12 13
  8. 8. Pictograms of tourist objectsAs most of tourist attraction objects in Lviv have unique Pictograms of public transport and objectsand recognizable silhouettes, there has been developed of servicethe whole system of pictograms for their atching. It helpstourists a lot in their wayfinding in the city. The objectplaced in the pictogram was simplified to maximum, butremains recognizable. Pictograms are well perceivedin all system elements — informational signposts, citymaps, etc. The object depicted in pictogram can be suc-cessfully identified even when the pictogram is dimin-ished by 8 mm in diameter.14 15
  9. 9. SignpostsSignpost’s look is based on the same compositionprinciples as street plates. Despite the sign’s fixedsize, both Ukrainian and English typeface, the objectpictogram and destination arrow can be placed on it. The signposts are not dissonant to architec-The pillar consists of the base, decorative links, the tural environment due to colour and con-top and frames to which the fingerpost’s plate is structive solution, but at the same time theyfixed. One pillar may carry up to 12 signpostsif necessary. remain visible and the typefaces are accu- rate and legible16 17
  10. 10. Музей історії релігії Museum of Religion Галерея «Дзига» 4 4 7 City map History Dzyga Gallery 5 Музей історії релігії Аптека-музей Королівськийерея «Дзига» architectural monuments are situated Most of Museum of Religion principles for placing objects «Дзига» interest has Галерея of tourist 4 7 Pharmacy Museum арсенал Пор 4a Gallery in the small central part of the city. There are History been developed. For tourist wayfinding system a Dzyga Gallery 5 Royal Arsenal Gunp also many museums, theatres and other tourist special map with following features was designed: 2й історії релігії which makes it difficult to place all of attractions, Музей історії релігії 4 Церква пресв. Євхаристії Аптека-музей Королівський m of Religion on the map. A detailed background and basic them 4 7 Порохова Музей скла вежа (Домініканський костел)y Pharmacy Museum 45 Museum of Religion History арсенал 4 7 St. Eucharist Church (Dominican Church) universal scalable legible Royal Arsenal 5 2 Glass Museum Gunpowder Tower 2 4 7 any general or more specific can be reproduced at different Церква пресв. Євхаристії the map remains understandable Музей пошти 5 КоролівськийАптека-музей information can be placed on it; 4 scales, from large information in big and small scales. Королівський museum 2 арсенал Музей скла Порохова вежа (Домініканський костел) pylons to the small tourist guides; Post office Порохова вежа Pharmacy Museum Gunpowder Tower St. Eucharist Church (Dominican Church) арсенал 9 2 Glass Museum Royal Arsenal Royal Arsenal Історичний Gunpowder Towerрква пресв.textsМузей the map All Євхаристії пошти 2 on have been transliterated 4 7 музей Успенська церква 4 Церква пресв. Євхаристії 5омініканський костел) Post office museum 2 Historical Museum Assumption Church or translated into EnglishсклаEucharist Church (Dominican Church) Музей 9 (Домініканський костел) St. Eucharist Church (Dominican Church) 2 Історичний2 4 7 Glass Museum Музей меблів 9 1 музей Музей пошти 5 Успенська церква 4 7 та порцеляни 3 2 Graphic and colour map solution helps quickly identify necessary group of objects: 2 5 Historical Museum Post office museum Assumption Church 2 Museum of Furniture 9 2 9 and China 10 Комунальна перша Музей Історичний 16 міська поліклініка Успенська церква меблів 9 1 Успенська церква 12 музей Assumption Church порцеляни та 3 2 First aid station Historical Museum Assumption Church Museum of Furniture 2 1 9 and China 1 10 Комунальна перша 2 Key points of tourist interest 2 16 Museums, theatres andмеблів міська поліклініка Public transport network, emergency 9 1 11 3 Музей other tourist 12 and public services station 2 attractions та порцеляни 3 First aid Museum of Furniture 3 Музей зброї Комунальна перша 1 16 and also pavement, поліклінікаcrossings, steps, street names, building numbers, parks, Комунальна перша and China pedestrian Armoury Museum міська 10 16 Синагога directions to theaid stationstation and bus station, and international highways numbers. міська поліклініка 11 First railway 12 35 «Золота Роза» First aid station 3 Музей зброї Golden Rose Synagogue 50 18 1 19 Armoury Museum 9 11 11 Синагога 8 49 35 «Золота Роза» 30 3 3
  11. 11. Information pylons пл. генерала Григоренка pl. henerala Hryhorenka Road signs for car tourists Собор св. Юра St. George Cathedral Залізничний вокзал Central Railway station Львівська політехніка Lviv Polytechnic University Органний зал Organ Hall Львівський університет Lviv University For tourists who travel by car, a series of road signs to the objects of tourist interest has been developed. Tak- ing into account the fact that most of these objects are situated in the central part of the city, there is no need to display all of them on the signs. To show the direction to the city centre would be enough. Apart from the city centre, the road signs show the car tourists the way toMost tourist attractions are concenrated in the small St. George’s Cathedral, Lychakiv cemetery and Folk Ar-central part of the city. In order to provide more chitectre Museum. Road signs have been developed ac-information on the objects special two-sided pylons cording to the «Road Signs» State Standard 4100–2002.with the indication of location and directions to key However there is also a place for few innovations, indestinations have been developed. particular a brown background and text with pictograms.20 21
  12. 12. Summary Project authorsWithin the framework of the project aimed at develop- information design. All information included in the maping an infrastructure for tourist information in Lviv, is well-structured and visualized; this method enablesthe following measures were implemented for the first the introduction of a great deal of information, includ-time in Ukraine: ing transliteration of all place names and other text, while at the same time preserving legibility. The city• A comprehensive and well-reasoned system for map covers the historical city centre; its buildings andtourist signage in the city. The planning of the tourist blocks are depicted using satellite imagery. The vector-signage system by its very nature took into account based map allows reproduction in any scale and hasa number of disciplines: urban planning, architecture, two levels of detail.history, graphic design, design of elements within theurban landscape, information design, and tourism. • A pictogram scheme for points of interest, touristA methodology was developed for the planning of a sites. Forty pictograms were designed for the rapidsystem for information and orientation; the best ways identification of leading points of interest. Their mostof visualizing information were determined on the important characteristic is the fact that they arebasis of tourist needs and were consistent throughout recognizable both at great distances (which allowsall types of informational signs. their depiction on signs) and also at a minimal size of 8 mm in diameter (necessary for pocket city maps or• A completely unique and independent graphic de- guidebooks).sign solution. All elements within the system (typeface,maps, pictograms, etc.) were designed exclusively for • A series of road signs with directions to points ofthe Tourist Signage System of Lviv. No elements were interest. During the course of the project two uniqueborrowed from third parties or organizations in order typefaces were developed containing Latin, Cyrillic,to avoid any possible copyright infringement. All rights and Eastern European alphabets. Also developed were: Design, art-direction Typeface design Map design Pictograms designto use design elements are reserved for the Lviv City 2 city maps, 60 pictograms, 4 thematic maps in two Petro Nahirnyy Yuriy Krukevych Mykhailo Tsaryk Сашко ТопольницькийCouncil. scales; 4 sign types including their construction design; instal- Project supervisor — Vasyl Kosiv, Head of Graphic Design Department, Lviv National Arts Academy• A universal, legible vector map of the city. The pre- lation design of all system elements; 20 prototypes project coordinator — Olga Plesak, project assistant — Oksana Yablonska,vailing problem of existing city maps and topographic and test samples; 170 signs with street names andplans is their illegibility, which is caused by the clutter 400 signposts to points of interest. The authors are grateful for support and assistance to Oleksiy Poburko, Natalia Petryk, Olena Holysheva, Nadiyaof too much various information. For the first time in Lutsiv and Katherina Stelmakh, Mykhailo Titarenko, Yuriy Kutnyy, Oleksandr Novitskyy, Graphic Design DepartmentUkraine a city map has been developed on the basis on This work was implemented over the course of 2 years. of Lviv National Arts Academy, and also everyone who has been involved in project creation and implementation. © Lviv City Council, 2010 р.22
  13. 13. Lviv, 1 Rynok sq, Tourist information center Phone: +38 (0322) 54 60 79 e-mail: www.touristinfo.lviv.ua24