Change Management:
         The masters of the universe, part 1   *




                     The 50 greatest leaders




*...
What do they have in common?
Their ideas travel through
                  time




                                       They
                        ...
They stimulate change
They convince employees and clients

They have a huge rolodex
They are persistent. Never give up
They are optimistic
They are open to the world
They are men of




           humility   &   integrity
9 visionaries
Robert Owen              (1771−
                         (1771−1858)

  Social reformer
   Social reformer

  Pioneer in h...
Henry Ford             (1863−
                       (1863−1947)
                                      Lessons learned:
“A...
Henry Luce              (1898−
                        (1898−1967)



                                      Lessons learne...
William“Bill”
William “Bill” Allen              (1900−
                                  (1900−1985)

                    ...
Walt Disney   (1901−
              (1901−1966)
                                         Father of the entertainment
      ...
Yvon Chouinard                       (1938)

10% of the profits for environmental
 10% of the profits for environmental
pr...
Muhammad Yunus                         (1940)
                                       Nobel peace price 2006
              ...
Jeff Bezos             (1964)

E-business pioneer
 E-business pioneer

Orders originated from 45 countries after
 Orders o...
Jack Ma               (1964)
                                        One of the greatest success story in
                ...
9 innovation virtuosos
Matthew Boulton                    (1728−
                                   (1728−1809)



One of the most influential
 O...
George Merck                       (1894−
                                   (1894−1957)

R&D rather than Marketing
 R&D r...
Paul Galwin             (1895−
                        (1895−1959)



   From failure to failure to failure
    From failu...
Thomas Watson                      (1914−
                                   (1914−1993)
60/70s: IBM and the 77dwarves
 60...
Akio Morita                  (1921−
                             (1921−1999)

Morita era =                               L...
Francois Michelin                        (1926)

Started as aablue collar worker
 Started as blue collar worker

1958, onl...
Hiroshi Yamauchi   (1927)




             Lessons learned:

               Core business is
             better than
    ...
Steve Jobs                 (1955)



Steve Jobs = “iGod”, the
 Steve Jobs = “iGod”, the
technology guru
 technology guru

...
Larry Page   (1973),   Sergey Brin   (1973)




                                      Lessons learned:

                  ...
Meet SEB
http://www.linkedin.com/in/meetseb
Masters of the universe: 50 greatest leaders, part 1
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They shaped the world we live in. Lessons learned from the greatest.

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Masters of the universe: 50 greatest leaders, part 1

  1. 1. Change Management: The masters of the universe, part 1 * The 50 greatest leaders * First 18 leaders
  2. 2. What do they have in common?
  3. 3. Their ideas travel through time They have a vision They are Great social networkers
  4. 4. They stimulate change They convince employees and clients They have a huge rolodex
  5. 5. They are persistent. Never give up They are optimistic They are open to the world
  6. 6. They are men of humility & integrity
  7. 7. 9 visionaries
  8. 8. Robert Owen (1771− (1771−1858) Social reformer Social reformer Pioneer in human capital Pioneer in human capital and education investment Lessons learned: and education investment First Infant School Best workers need First Infant School best working conditions. Creche for working mothers Best working conditions Creche for working mothers mean best workers Free medical care… Free medical care… Education and training lead to quality and productivity
  9. 9. Henry Ford (1863− (1863−1947) Lessons learned: “A car for all” “A car for all” Every dollar counts $5 per day wage $5 per day wage Part of the benefits shall be distributed to workers Scientific organization of work Scientific organization of work Mass production means “A business that makes nothing “A business that makes nothing cost saving and cheaper but money is aapoor business” but money is poor business” products Control of the entire supply chain Control of the entire supply chain
  10. 10. Henry Luce (1898− (1898−1967) Lessons learned: badly informed people, no Complex badly informed people, no information can be time to read time to read summarized in one News magazine page News magazine short articles summarizing A new business short articles summarizing may take several important events important events years to generate News treated as aanovel profits News treated as novel
  11. 11. William“Bill” William “Bill” Allen (1900− (1900−1985) 6 years Lessons learned: Introduction of the jet Introduction of the jet transportation transportation Ban “mission impossible” B 737: best selling B 737: best selling Long term reflexion means short commercial aircraft in commercial aircraft in term innovation aviation history aviation history Integrity and shyness are part of Introduction of mass air Introduction of mass air leadership components transportation transportation
  12. 12. Walt Disney (1901− (1901−1966) Father of the entertainment Father of the entertainment industry industry Father of merchandising Father of merchandising and sponsoring and sponsoring Inventor of the multiplane Inventor of the multiplane camera camera Lessons learned: Learn from your failure, then take risks Creative company leads to creative employees Binding contract is much better than a handshake
  13. 13. Yvon Chouinard (1938) 10% of the profits for environmental 10% of the profits for environmental protection protection On-site healthy cafeteria and child care, On-site healthy cafeteria and child care, flexible working hours… flexible working hours… Coolest company on the planet Coolest company on the planet Lessons learned: Motivation of employee is the key Company must be an outstanding place to work Environmental activism shall cover the entire supply chain Sustainable development is compatible with industry practices
  14. 14. Muhammad Yunus (1940) Nobel peace price 2006 Nobel peace price 2006 Father of microcredit and microfinance Father of microcredit and microfinance Creator of the Grameen bank, “bank of the Creator of the Grameen bank, “bank of the village” village” 96.5% success rate 96.5% success rate Lessons learned: Trust based working system works Microcredit eradicates poverty Social business shall be developed
  15. 15. Jeff Bezos (1964) E-business pioneer E-business pioneer Orders originated from 45 countries after Orders originated from 45 countries after only one month only one month Business driven by customer satisfaction Business driven by customer satisfaction +114% growth and +374% benefits +114% growth and +374% benefits between 2006 and 2009 between 2006 and 2009 Lessons learned: Each decision shall be correlated wih customer satisfaction Data rather than intuition
  16. 16. Jack Ma (1964) One of the greatest success story in One of the greatest success story in China China Alibaba, world largest Business to Alibaba, world largest Business to business ecommerce platform business ecommerce platform Alipay has become aaleading online Alipay has become leading online payment platform in China payment platform in China Ma: one of "China's Most Powerful Ma: one of "China's Most Powerful People“, listed in “world’s 100 most People“, listed in “world’s 100 most influential people” influential people” eBay shut down its own site in China eBay shut down its own site in China Lessons learned: For SMEs, Internet is best media to compete with large corporation Business strategy shall adapt with local country constraints eB2B is a huge market
  17. 17. 9 innovation virtuosos
  18. 18. Matthew Boulton (1728− (1728−1809) One of the most influential One of the most influential entrepreneur during industrial entrepreneur during industrial revolution revolution Lessons learned: Pioneer in modern production Pioneer in modern production Political lobbying can techniques techniques influence your business Founder of the Lunar society: Founder of the Lunar society: Industry shall endow meeting of fertile minds meeting of fertile minds scientific research Partnership with James Watt for Partnership with James Watt for High Technology the steam engine the steam engine companies shall offer service and expertise Sold the steam engines with Sold the steam engines with service, maintenance, training… service, maintenance, training…
  19. 19. George Merck (1894− (1894−1957) R&D rather than Marketing R&D rather than Marketing Invested heavily in R&D, 5%+ of Invested heavily in R&D, 5%+ of the income from 1933 onwards the income from 1933 onwards Discovered and industrialized: Discovered and industrialized: vitamin B12, cortisone, vitamin B12, cortisone, streptomycin streptomycin Mergers with Powers-Weightman- Mergers with Powers-Weightman- Rosengarten, with Sharp & Rosengarten, with Sharp & Lessons learned: Dohme, … Dohme, … Best R&D is key to success A healthy company can absorb bigger competitor
  20. 20. Paul Galwin (1895− (1895−1959) From failure to failure to failure From failure to failure to failure and to Motorola! and to Motorola! Lessons learned: From car radio to police radio From car radio to police radio Innovation can result receiver, to Handie Talkie, to first receiver, to Handie Talkie, to first from failure FM Portable Two-Way Radio for FM Portable Two-Way Radio for the US army… the US army… Never give up! 1973, first portable cellular phone 1973, first portable cellular phone
  21. 21. Thomas Watson (1914− (1914−1993) 60/70s: IBM and the 77dwarves 60/70s: IBM and the dwarves 1958: Watson triple R&D funds, 1958: Watson triple R&D funds, 10% of the revenue 10% of the revenue 1952 to 1958: from 500 to 4000 1952 to 1958: from 500 to 4000 researchers. researchers. IBM, one of the first to follow IBM, one of the first to follow Moore’s law Moore’s law Lessons learned: 55billions invested in the 360 billions invested in the 360 machine machine Do not sell a machine, sell a solution Be your own competitor R&D shall collect information from customer
  22. 22. Akio Morita (1921− (1921−1999) Morita era = Lessons learned: Morita era = 1950, tape recorder Innovation ends when 1950, tape recorder the product is perfectly adapted to the market 1957, transistor radio 1957, transistor radio Failure is acceptable, but never do twice the 1960, transistor tv same 1960, transistor tv only curious and 1975, video tape recorder ambitious people shall 1975, video tape recorder be recruited 1979, walkman 1979, walkman 1980, CD 1980, CD
  23. 23. Francois Michelin (1926) Started as aablue collar worker Started as blue collar worker 1958, only Michelin X types can 1958, only Michelin X types can support the Ferrari 365 GTB “Daytona” support the Ferrari 365 GTB “Daytona” 280km/h speed. 280km/h speed. Huge investment in sports competition Huge investment in sports competition 1981, Michelin equipped F15 and 1981, Michelin equipped F15 and mirage aerial fighters mirage aerial fighters Lessons learned: Executives shall be familiar with all functions in the company Innovation leads to bigger market
  24. 24. Hiroshi Yamauchi (1927) Lessons learned: Core business is better than diversification Profit driven by recharge, not based on product
  25. 25. Steve Jobs (1955) Steve Jobs = “iGod”, the Steve Jobs = “iGod”, the technology guru technology guru 1976, Steve Wozniak and 1976, Steve Wozniak and Steve Jobs launch Apple I I Steve Jobs launch Apple (sold 666.66$) (sold 666.66$) Lessons learned: 1977, Steve Jobs dream, 1977, Steve Jobs dream, Products must be Apple IIII= “One man, One Apple = “One man, One the best for each computer” computer” customer segment 1997, Jobs comes back 1997, Jobs comes back High Tech means: and then launches iMac, and then launches iMac, technology AND iBook, iTunes, iPod, iBook, iTunes, iPod, design AND usability iPhone and iPad iPhone and iPad Innovative products 2009, CEO of the decade 2009, CEO of the decade deserves innovative launch
  26. 26. Larry Page (1973), Sergey Brin (1973) Lessons learned: Just relax, this is not a problem Always set new targets Creativity based working methodologies
  27. 27. Meet SEB http://www.linkedin.com/in/meetseb

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