“THE WISE MARKETING CONCEPTOPEDIA FOR BUSINESS AND MEDIA AT THE TIMES OF INDIA" A compendium holding an extensive secondary research and summary of information from the invention, evolution & progression of newspapers, Advertising, communication and news, some jaw dropping facts & stats to my central thesis and dissection of news & its media.
This project especially deals with philosophy in business and to make marketing and business concepts wisest. It dissects the news and sheds light upon the anatomy and ecology of news, content and its media. Theories and model like solar content model that could be the key success mantra for any media industry.
The Goal of this project is to catalyse the essence of philosophy in business and in everybody’s life. Project contains my central thesis, which is Solar Content Model, philosophy in business and life which emphasis on making ‘The Marketing Concepts Wise’ and an NPD idea that works for any business and media. Hence, The Wise marketing Concepts!