Why tradeshow and conferences (the way we know them) are dead, and how to revive them

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Why Tradeshow and Conferences (the way we know them) are dead
and how to revive them.
A clear, week by week, sequence of the best mobile apps and social media tools to Engage, Excite, Integrate/ Inform, Aggregate and Connect your Tradeshow, Conference or Corporate Event Attendees

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Why tradeshow and conferences (the way we know them) are dead, and how to revive them

  1. 1. Why Tradeshow and Conferences(the way we know them) are dead and how to revive them
  2. 2. Tradeshows are dead last for below average cost per lead
  3. 3. Tradeshows are dead last for leads converts tocustomers – 7x worse than SEO or direct traffic
  4. 4. Event planners - turn from being a victim to becoming the winner of social media wave
  5. 5. Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps Event Post-Event 4-6 weeks 1-4 weeks Integrate/ Aggregate/ Engage Excite Inform ConnectA clear, week by week, sequence of the best mobile apps and socialmedia tools to Engage, Excite, Integrate/ Inform, Aggregate andConnect your Tradeshow, Conference or Corporate Event Attendees
  6. 6. 4 to 6 weeks before : Engage• Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor Events1 to 4 weeks before: Excite• Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea ChallengeDuring Event: Integrate, Inform• Tools: Twitter, Event App, Foursquare, Survey App, YouTube, FlickrAfter Event: Aggregate, Connect• Twitter, LinkedIn, Event App
  7. 7. 4 to 6 weeks before : Engage • Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor EventsPut your event in front of as many people aspossibleMake it easy to share, comment and followProvide a Purpose to Engage Answer a survey on agenda topics Provide Ideas to an Industry wicked issueIdeal reactions during the event: “We connected via LinkedIn two weeks ago. Thanks for accepting my invite. “ “Oh, I’ve seen you submitted that terrific idea towards the Challenge. I loved it. We actually had the same idea a few months back, and this is what we’ve done” “Your tweet on Top 10 tips for B2B was very helpful. Thanks.”
  8. 8. Engage Goals1. Get more people to attend2. Reassure that other key people attendKey Tools1. Make it easy for others to promote your event (LinkedIn Events)2. Provide an engagement purpose “How might we…” (Zwoor Idea Challenge)
  9. 9. 1 to 4 weeks before: Excite • Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea ChallengeProvide a platform for Speakers and Exhibitorsto engage with Attendees via the Event appShare Top Voted Ideas with Idea Challengeinnovators and attendeesCreate and use the #hashtag in TwitterIdeal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did.“ “I’ve seen you were planning to attend this topic, so I decided to attend as well.” “Your tweet on the B2B topic made me attend your Seminar. It was well worth it, and very helpful. Thanks.”
  10. 10. A well created Meeting Header set will maximize engagement Maps/ Address Insert a good map of the venue, the address, a tel. # Overall Event Info Documents Add a link to the event website. A short PDF program file, or list of sponsors. Session Ratings: Enable ratings for the sessions. Advertising:Free plan, ad support (ads from Apple and Google) Security Public event, company event (users validate via company e-mail address), or named invites (invite one by one) Event Hashtag Tweets from mobile device will include this hashtag (user can remove) Event Editors Who else can edit the event info: agenda, speakers info, booth info. An automatic invite is sent to this address
  11. 11. A well created agenda set will maximize engagement Double check the title of the topic, and the timing Top TipsPDF reads well onmobile. Save yourfiles as PDF andpublish. Topic Info Add a shortA picture is worth description of the1,000 words. Add topic, and apictures. picture associated with the topic (aMake it easy to Company logo isconnect (twitter fine)etc.). Speaker InfoLittle details Add a picture, acount – double PDF one pager biography, yourcheck (time, room) title. Add social media contacts, soGive a reason via attendees canlittle extra: a link stay in touch.to a tool, a goodarticle, a free Other Infodownload. Add a link to your companyName your file website, or blog.well. Add a PDF file with the presentation.
  12. 12. During Event: Integrate, Inform • Tools: Twitter, Event App, Foursquare, Survey App, YouTube, FlickrProvide a Real Time platform for Speakers toengage with AttendeesProvide a way to push “alerts” to attendessProvide Attendees a way to easily share (Twittervia the Event app) and vote (Zwoor Survey)Create a Twitter WallIdeal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did. The mobile app has been the best use of my iPad.“ “I’ve seen you were planning to attend this topic, so I decided to attend as well.”
  13. 13. Create a Twitter WallFor a ready made PowerpointTweet Wall for your event, visitZwoor.com/wallRemember, all attendees cantweet to the #hash tag from themobile app
  14. 14. one waypresentationscan be boring
  15. 15. engage your audience to learn from each other
  16. 16. the easyandeffectiveplatform toengage youraudience
  17. 17. ZWOOR: MOBILE SURVEYS READY IN MINUTEScreate
  18. 18. ZWOOR: MOBILE SURVEYS READY IN MINUTEScollect
  19. 19. ZWOOR: MOBILE SURVEYS READY IN MINUTESshare
  20. 20. ZWOOR: MOBILE SURVEYS READY IN MINUTEScreate collect share
  21. 21. Publish event summaries – video, photos, To Do listsProvide attendees a way to share their notes viaTwitter (#hashtag use)Continue providing alerts via the mobile appIdeal reactions after the event: “The mobile app allows us to stay in touch. Cannot wait for the next year Event“ “Your Take-away List of Things to Do was impressive. I have to recognize that I just took 80% of it. ” “What a terrific way to engage. My iPhone got a lot of use, and I still look at the event agenda and materials a month later” After Event: Aggregate, Connect • Twitter, LinkedIn, Event App
  22. 22. Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps Event Post-Event4-6 weeks 1-4 weeks Integrate/ Aggregate/ Engage Excite Inform Connectnow, GO make it happen
  23. 23. MOBILE TECHNOLOGY FOR EVENTS take the first step at zwoor.com free plans available

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