Catalyzing innovation through user contribution

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Mission: Catalyze innovation through maximizing engagement
Why Innovation fails: Lessons that shaped Twoor
Clear support from the top: Leader is behind challenge. Participants hear directly from the leader.
Clear follow-up on the top ideas: Leader support enables success. Clear expectations on the results of the challenge.
First set of ideas is shallow: Ideas start raw and improve with collaboration… Some people have ideas to share and some seek ideas that get them excited…connections help everyone win.
Innovation takes time: Leverage a Best in Class process for innovation, easy to follow.
Current Innovation platform pitfalls
Expensive (customized, proprietary)
Rich in processes…Capture the needed information…Generate great reports…however, the data rarely generates true innovation
But what if we follow a simple, best in class process?

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Catalyzing innovation through user contribution

  1. 1. Twoor.The “How might we…” Company Mission: Catalyze innovationthrough maximizing engagement
  2. 2. Unmet user needsBusiness leader: Employees:How might we… We have ideas, and canIncrease revenue helpOpen a new channel Nobody asks usCreate a new business modeCommunity leader: Community:How might we… Nobody asks usSolve the socialchallenge in our handsIncrease our fundingDo the things peoplecare Engagement is not easy to facilitate 2
  3. 3. Why Innovation fails:Lessons that shaped Twoor1.Clear support from the top: Leader is behind challenge. Participants hear directly from the leader.2.Clear follow-up on the top ideas: Leader support enables success. Clear expectations on the results of the challenge.3.First set of ideas is shallow: Ideas start raw and improve with collaboration… Some people have ideas to share and some seek ideas that get them excited…connections help everyone win.4.Innovation takes time: Leverage a Best in Class process for innovation, easy to follow. 3
  4. 4. Current Innovation platform pitfalls• Expensive (customized, proprietary)• Rich in processes…Capture the needed information…Generate great reports…however, the data rarely generates true innovation Ideas languish as innovators lack a way to advance their ideas 4
  5. 5. But what if we follow a simple, best in class process Sponsor Launched Challenge Implement Participants best ideas create ideas Announce Build on each winner other ideas Rank best ideas What happens? 5
  6. 6. 1. How it works- Create a Challenge• Create a challenge, using our proven templates• Keep it simple – maximum three questions to answer – How will this contribute to solving the challenge? – Who will benefit? – Have you seen something similar implemented somewhere else?• Add a document with more details, only if absolutely needed• A link to a video with the sponsor introducing the challenge is very helpful 6
  7. 7. 2. How it works- Invite Challenge participants• Very important – who is the Sponsor?• Sponsor needs to be visible – Ideas will be acted upon – The sponsor will ensure funding for the top ideas• Who are the participants – Public challenge (everyone can participate) – Only employees with a certain e- mail address format can attend (abc@ibm.com) – A private group, entered as a set of e-mail addresses 7
  8. 8. 3. How it works- Invite Challenge participants• Very important – who is the Sponsor?• Sponsor needs to be visible – Ideas will be acted upon – The sponsor will ensure funding for the top ideas• Who are the participants – Public challenge (everyone can participate) – Only employees with a certain e- mail address format can attend (abc@ibm.com) – A private group, entered as a set of e-mail addresses 8
  9. 9. 2. Challenge participants submit ideas• Participants submit their own ideas, via a simple form• Or comment on others’ ideas• Participants can “subscribe” to challenges and ideas• Similar / Associated ideas are shown to participants, to further increase participation and ideation 9
  10. 10. 3. Participants rate ideas, and add to them• Participants can rate ideas (Likes, Potential Value, Estimated Cost)• Participants comment on ideas• Over time, best ideas surface to the top 10
  11. 11. And we focus the solution on the innovators?Build TeamsRecruit from across thecompany or let them find Grow ideasyou. Evolve your idea by capturing notes, todos, documents, and links to relevant information.Connect CollaborateTags locate those with Take advantage of thesimilar interests. Make collective wisdom of theconnections company through What happens? comments and discussion. 11
  12. 12. What really happens?Twoor catalyzes innovation through maximum engagementIncreased Quantity of Innovation • Ideation up 1,000%, Participation up 500%Increased Quality of Innovation • Collaboration with experts in the “tagged” areas • Leads to diversity of thought, and better solutionsTranslated into better Time to market • Idea went from napkin to beta in 90 days • We were able to lift and scale from another business unitEngaged and Delighted Employees and Partners • Renewed belief in your company ability to be a leader in innovation • Value added outlet for creative employees 12 *for citations, see last slide in the appendix
  13. 13. Twoor.com gets results by focusing on the needs of innovators and sponsors• Major problems addressed: – People want to lend their expertise to projects matching their interests, but are unaware of opportunities – Leaders must facilitate innovation, but have little time – Little recognition of participation or contributions 13
  14. 14. Ideas at your Company no longer languish, they flourish!By creating a solution that worksfor innovators we have… – Increased innovation participation by 500% – Increased ideation by 1000% – Released 10 ideas to beta – And delighted our employees 14
  15. 15. And we make it cost $500 per challenge ?And we make it five minutes to launch a challengeAnd provide all the best in classprocesses to sponsor and users along the way What happens? 15

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