Systems
Processes
Structure
Hierarchy

#ShiftHappens
The Next Revolution is Here

BYOD

Speed of Business

Do More w/ Less

Social Engagement
Pervasive Adoption of Social Tools
Humans have an intrinsic
drive to engage and
connect

Rise of the social
consumer

44%
...
enhancing
The Value of Enterprise Social 

Employee
Engagement

Team
Collaboration

Business
Agility

Connected
Enterprise
Love It When Shift Happens
Organizational silos
Ineffective engagement

Operations

R&D

?

?

Marketing

Sales

Service

...
Why won’t 

this one fit?
10
Why Training Alone Is Not Working
Sustainable Adoption Goals
How to Drive Sustainable Adoption
Gartner estimates that through 2015
%
80

of social business efforts will not achieve the
intended benefits due to inadequ...
It’s All About Business Value
Financial Gains

$

Expedite Innovation

Facilitate Engagement
Social is about
empowering
bottom-up
organization
Individuals | Communities | Groups

to make 

top-down 
business goals
s...
Define Your Enterprise Social Vision
Align company values to how enterprise social can help
Business Value

Enterprise Soc...
Map to Business Value
+

Mobile
Enterprise Social = Get Your Work Done
Engage, inspire,
retain employees–
connecting employees
across org, geo, &
time bou...
Deliver Contextual User Training
Employ Active Learning
Engage Key Business Groups
Corporate
Communications

Human
Resources
Establish Scalable Support
Essential Components

§ 
§ 
§ 

§ 
§ 
§ 

§ 
§ 
§ 
31
Regular Social Adoption Activities
Measure Success
Achieve real business relevance by measuring your
outcomes in terms of ROI. Use enterprise social data to
...
Lather, Rinse, Repeat
Enterprise Social Journey

Team
Collaboration

Governance
Executive
Commitment

Better
Engagement

R...
How to Transform Your Enterprise
Ready to Lead This Revolution?
#ShiftHappens
thank
you

thank you
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Upcoming SlideShare
Loading in...5
×

Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption

1,448

Published on

Keynote presentation at SharePoint Leadership Forum 2013

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,448
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption

  1. 1. 1999 - IPO Blockbuster vs netflix story 2004 – 9000 stores 2010 – Bankrupt 2011 – Acquired by DISH #ShiftHappens
  2. 2. Systems Processes Structure Hierarchy #ShiftHappens
  3. 3. The Next Revolution is Here BYOD Speed of Business Do More w/ Less Social Engagement
  4. 4. Pervasive Adoption of Social Tools Humans have an intrinsic drive to engage and connect Rise of the social consumer 44% of consumers complain via social media 20% expect a response within one hour via social media We organize into communities to get things done - at home, and at work Modern social capabilities remove the barriers of geography and time Changes how we work 65% of companies are deploying at least one social software tool Always on -- Consumers use an average of devices every day 4 84% of organizations have remote workers
  5. 5. enhancing
  6. 6. The Value of Enterprise Social Employee Engagement Team Collaboration Business Agility Connected Enterprise
  7. 7. Love It When Shift Happens Organizational silos Ineffective engagement Operations R&D ? ? Marketing Sales Service ? ? Prospects HR Customers Partners è Connected enterprise Facilitates purposeful collaboration
  8. 8. Why won’t 
 this one fit? 10
  9. 9. Why Training Alone Is Not Working
  10. 10. Sustainable Adoption Goals
  11. 11. How to Drive Sustainable Adoption
  12. 12. Gartner estimates that through 2015 % 80 of social business efforts will not achieve the intended benefits due to inadequate leadership 
 and an overemphasis on technology.
  13. 13. It’s All About Business Value Financial Gains $ Expedite Innovation Facilitate Engagement
  14. 14. Social is about empowering bottom-up organization Individuals | Communities | Groups to make 
 top-down business goals successful Increase Revenue | Lower Costs | Reduce Turnover
  15. 15. Define Your Enterprise Social Vision Align company values to how enterprise social can help Business Value Enterprise Social Purpose 1.  Engaging employees; Team work 2.  Collaboration 3.  Innovation 1.  Attracting, engaging & retaining employees 2.  Connecting, collaborating & sharing with teams 3.  Adapting, competing & winning through rapid iteration
  16. 16. Map to Business Value
  17. 17. + Mobile
  18. 18. Enterprise Social = Get Your Work Done Engage, inspire, retain employees– connecting employees across org, geo, & time boundaries. Enable vital connections & collaboration – connecting employees to partners and partners to customers. Increase agility with real-time access – connecting to customers quickly and accurately. Connect with customers and turn them into loyal advocates – connecting sales, service, & partners with customers.
  19. 19. Deliver Contextual User Training
  20. 20. Employ Active Learning
  21. 21. Engage Key Business Groups Corporate Communications Human Resources
  22. 22. Establish Scalable Support
  23. 23. Essential Components §  §  §  §  §  §  §  §  § 
  24. 24. 31
  25. 25. Regular Social Adoption Activities
  26. 26. Measure Success Achieve real business relevance by measuring your outcomes in terms of ROI. Use enterprise social data to support your findings. Business Value Opportunity How does the intranet enable this? What was achieved? Team Collaboration Streamlined collaboration across regions and teams to execute go-to-market strategy. Increasing global spread of business. 15% improvement in increasing number of successful innovations for new products or services. Employee Engagement Find experts and information fast. Time saved in searching for assistance with Sales training. 30% improvement in access to experts and knowledge. How is it measured?
  27. 27. Lather, Rinse, Repeat Enterprise Social Journey Team Collaboration Governance Executive Commitment Better Engagement Relevant Governance Business Solutions Effective Communications
  28. 28. How to Transform Your Enterprise
  29. 29. Ready to Lead This Revolution?
  30. 30. #ShiftHappens
  31. 31. thank you thank you

×