How MS PPM Partners Can Maximize Social Media #msPC12

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Presented at Pre-Partner Day MS Project Conference 2012

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How MS PPM Partners Can Maximize Social Media #msPC12

  1. 1. Video Recording:http://www.youtube.com/watch?v=NO5JII_XgJc
  2. 2. § §  §  §  §  §  §  @meetdux #mspc12
  3. 3. §  What’s the Big Deal?§  Defining Success Criteria§  Utilizing Relevant Tools§  Integrating Social Media with Existing Business Strategy§  Questions and Answers @meetdux #mspc12
  4. 4. @meetdux #mspc12
  5. 5. §  §  § §  §  §  §  §  §  @meetdux #mspc12
  6. 6. @meetdux #mspc12
  7. 7. Twitter @meetdux #mspc12
  8. 8. Estimated Millions of users as of Feb 2012
  9. 9. §  What’s the Big Deal?§  Defining Success Criteria§  Utilizing Relevant Tools§  Integrating Social Media with Existing Business Strategy§  Questions and Answers @meetdux #mspc12
  10. 10. Identify Your GoalEngagement Build Brand Sales Industry Pulse Cost Considerations Staffing Tools Advertisement Return on InvestmentThought Leadership Sales Customer Service @meetdux #mspc12
  11. 11. §  §  §  §  §  §  §  @meetdux #mspc12
  12. 12. @meetdux #mspc12
  13. 13. @meetdux #mspc12
  14. 14. @meetdux #mspc12
  15. 15. Group Goals Metrics How to CompileMarketing Brand Awareness -  Site visits -  Web analytics -  Downloads -  Technorati -  Search ranking -  Klout -  Time spent -  Favs/Fans/Friends/FollowersSales Increase Sales -  New business -  CRM lead source -  Win compete business -  Word of mouth -  Renewals -  Sales WinsPartner Marketing -  Sales Inquiries -  Industry/communityChannel -  Partnerships validation -  Grow industry relationships -  Customer confirmation @meetdux #mspc12
  16. 16. §  What’s the Big Deal?§  Defining Success Criteria§  Utilizing Relevant Tools§  Integrating Social Media with Existing Business Strategy§  Questions and Answers @meetdux #mspc12
  17. 17. @meetdux #mspc12
  18. 18. @meetdux #mspc12
  19. 19. §  What’s the Big Deal?§  Defining Success Criteria§  Utilizing Relevant Tools§  Integrating Social Media with Existing Business Strategy§  Questions and Answers @meetdux #mspc12
  20. 20. § § §  §  §  §  §  §  §  @meetdux #mspc12
  21. 21. •  Call for Sponsors/Speakers Launch •  Blog Posts •  Twitter/FB/LinkedIn/Youtube/Flickr •  News Release template Build •  •  Social Media schedule Scheduled tweets/fb/blog postingsMomentum •  •  Articles on partner sites Video interviews for promos •  LivebloggingDuring the •  •  Session hashtags Twitter Event •  •  Video Streaming Talent Show @meetdux #mspc12
  22. 22. Newsletter News ReleaseTwitter/ Articles/BlogsLinkedIn Partner Webcasts @meetdux #mspc12
  23. 23. § §  §  §  § §  §  §  § §  @meetdux #mspc12
  24. 24. §  §  § §  §  § §  @meetdux #mspc12
  25. 25. §  §  §  §  § § § §  @meetdux #mspc12
  26. 26. §  What’s the Big Deal?§  Defining Success Criteria§  Utilizing Relevant Tools§  Integrating Social Media with Existing Business Strategy§  Questions and Answers @meetdux #mspc12
  27. 27. Next Steps§  PPT deck & sample §  Business Owners Social templates Media Toolkit§  MPN Tools: Social Media for §  13 Tools to Simplify Your Partners Social Media Marketing§  Videos: MPN Marketing §  MPN Resource Center: Mondays Social Marketing @meetdux #mspc12
  28. 28. Questions?

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