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Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
Web Analytics Framework Guide
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Web Analytics Framework Guide

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    • 1. Web AnalyticsFramework GuideNovember 8, 2012Rick Allen@epublishmedia
    • 2. Web Analytics Framework 1 Business Objectives 2 Website Goals Key Performance 3 Indicators (KPIs) 4 Targets 5 Segments Source: http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/2
    • 3. Web Analytics Framework 1 Business Objectives 2 Website Goals 3 Key Performance What is the purpose of Indicators (KPIs) your website? 4 Targets 5 Segments3
    • 4. Web Analytics Framework 1 Business Objectives 2 Website Goals Key Performance What actions do you 3 Indicators (KPIs) want people to take on your website? 4 Targets 5 Segments4
    • 5. Web Analytics Framework 1 Business Objectives 2 Website Goals What relevant web 3 Key Performance metrics can be used to Indicators (KPIs) measure your website 4 Targets goals over time? 5 Segments5
    • 6. Web Analytics Framework 1 Business Objectives 2 Website Goals 3 Key Performance How do you rate Indicators (KPIs) success? 4 Targets 5 Segments6
    • 7. Web Analytics Framework 1 Business Objectives 2 Website Goals Key Performance What visitor attributes 3 Indicators (KPIs) will provide meaningful insights? 4 Targets 5 Segments7
    • 8. Web Analytics Framework (Sample 1) 1 Business Objectives Reinforce online/offline advertising 2 Website Goals Enhance online brand awareness Key Performance 3 Branded traffic Indicators (KPIs) 4 Targets 12,000 visits per month Traffic sources 5 Segments Converted visits8
    • 9. Web Analytics Framework (Sample 2) 1 Business Objectives Generate leads 2 Website Goals Increase newsletter subscriptions Key Performance 3 Newsletter signup conversions Indicators (KPIs) 4 Targets 200 visits per month Visitor type 5 Segments Content type9
    • 10. Web Analytics Framework (Sample 3) 1 Business Objectives Engage community 2 Website Goals Increase news consumption Key Performance 3 Visitor loyalty Indicators (KPIs) 4 Targets 50% repeat visits Student life content 5 Segments Student club content10
    • 11. Learn more!A Web Analytics Framework for Content Analysis:http://mcont.co/XksiFKWeb Analytics 101: Definitions: Goals, Metrics,KPIs, Dimensions, Targets:http://mcont.co/PEinYe

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