One of the biggest buzz phrases of 2011 has been “responsive web design,” an emerging practice centered around creating designs that “anticipate and respond to users’ needs.” With the surge in mobile and tablet devices, this approach has a lot of value. But what about the substance that those designs support: the content. This prompts two questions: one, what adjustments should we make for our content in a responsive design world, and two, what does (or should) “responsive content” mean? In this presentation, delivered from the point of view of a content professional and not a web designer or programmer, I will discuss some of the answers to these questions, including structured content, content goals and hierarchies, organizational efficiency and planning for multiple device and channel contexts.
Webinar delivered June 19, 2012