Let's talk about content strategy as a framework for change management on the web—building relationships, processes and standards for sustainable change in a decentralized web culture.
We can't treat the web as a side project and we can't treat content as a website feature. Content is an asset. We rely on it to meet our marketing and communication goals, as well as attracting, informing, engaging and retaining students.
We need to change the way we do business in higher ed. Content strategy can lead the charge.