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DMAI Fundamentals - Chapter 15 - Destination Management in Mexico
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DMAI Fundamentals - Chapter 15 - Destination Management in Mexico

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Chapter by chapter slides based on "Fundamentals of Destination Management and Marketing," provided by Destination Marketing Association International in cooperation with American Hotel & Lodging …

Chapter by chapter slides based on "Fundamentals of Destination Management and Marketing," provided by Destination Marketing Association International in cooperation with American Hotel & Lodging Association Education Institute.

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  • 1. © 2005, Educational InstituteChapter 15Destination Managementin MexicoFundamentals of Destination Management and Marketing(323TXT)
  • 2. © 2005, Educational InstituteHistory• First CVBs were created in the 1960s torespond to visitor needs and improveinfrastructure for future events.• CVBs began to receive governmentfunding in the late 1980s through mixedfunds.• Mixed funds were dissolved in 1997 andare still in the liquidation process.
  • 3. © 2005, Educational InstituteHistory• Tourism was given ministry status in 1974.• Government became the owner andoperator of hotels and airlines in the 1970s.• Decentralization and deregulation in the1980s and 1990s saw tourismresponsibilities shift to state governments.
  • 4. © 2005, Educational InstituteRole of State Government• Strategic leadership of the tourism sector• Promotion• Encouraging the tourism sector to become morecompetitive
  • 5. © 2005, Educational InstituteStrategic Leadership• Designing tourism policy and reachingconsensus• Harmonizing overall efforts• Setting short-, mid-, and long-term goals• Fostering and directing change• Becoming a source of knowledge
  • 6. © 2005, Educational InstitutePromotion• Promoting government and private investmentin infrastructure and development• Providing access to financing for stakeholders• Fostering linkages among destinations
  • 7. © 2005, Educational InstituteFostering Global Competitiveness• Define and apply world-class quality standards fortourism destinations and services.• Promote the sector’s modernization andprofessionalism.• Strengthen the culture of tourism.• Promote regulatory improvement.• Certify tourism service providers.
  • 8. © 2005, Educational InstituteDevelopers in Mexican Tourism• Directly execute overall tourism projects.• Assist in sustainable tourism development.• Facilitate strategic alliances.• Harmonize collective investment inproduct development.
  • 9. © 2005, Educational InstituteIntermediaries in Mexican Tourism• Act as the link between the variousgovernment agencies and stakeholders oftourism.• Harmonize and search for the optimum useof resources assigned to tourism in thepublic sector.
  • 10. © 2005, Educational InstituteFONATUR• Fondo Nacional de Fomento al Turismo (NationalTourism Fund)• Plans and develops large tourism projects onOverall Planned Centers.• Overall Planned Centers include Cancun, LosCabos, Ixtapa, Huatulco, and Loreto.
  • 11. © 2005, Educational InstituteNature and Role of Mexican CVBs• Nonprofit entities created by the public and privatetourism sectors.• Objectives are to attract events and promote thedestination.• Most are at least partly funded by room taxes andmany receive in-kind contributions from members.
  • 12. © 2005, Educational InstituteServices• Information and support for convention delegateso Venue selectiono Activities and cultural and leisure programso Maps and brochureso Links to city organizationso Site visits• Logistics and economic support for congress bidderso Design and production of materialso Presentation collaborationo Promotion assistanceo Site visit coordination