© 2005, Educational InstituteChapter 13Destination Management inCanadaFundamentals of Destination Management and Marketing...
© 2005, Educational InstituteTourism Industry Structure• All federal, provincial, and territorialgovernments are involved ...
© 2005, Educational InstituteCanadian Tourism Commission (CTC)• Created in 1995 as a special operating agency inIndustry C...
© 2005, Educational InstituteCTC Activities• Macroeconomic, market, and industry research• Product and industry developmen...
© 2005, Educational InstituteCTC Committees• Canada marketing• U.S. Marketing• Meeting, convention, and incentive travel m...
© 2005, Educational InstituteTourism Industry Association of Canada• Founded in 1931• National lobby group• Works to influ...
© 2005, Educational InstituteTravel Ontario• Reports to an industry-led board of directors that isaccountable to the Minis...
© 2005, Educational InstituteTravel Ontario Operations• Strategic planning• Marketing research• Product development• Media...
© 2005, Educational InstituteTourism British Columbia• Governed by a 15-member, industry-led board• Funded through a perce...
© 2005, Educational InstituteTravel Alberta• Guided by the Strategic Tourism Marketing Council• Marketing strategies aim t...
© 2005, Educational InstituteCanadian CVBs• Primary role is to market their communities’economic development products to t...
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DMAI Fundamentals - Chapter 13 - Destination Management in Canada

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Chapter by chapter slides based on "Fundamentals of Destination Management and Marketing," provided by Destination Marketing Association International in cooperation with American Hotel & Lodging Association Education Institute.

Published in: Education, Business, Travel
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DMAI Fundamentals - Chapter 13 - Destination Management in Canada

  1. 1. © 2005, Educational InstituteChapter 13Destination Management inCanadaFundamentals of Destination Management and Marketing(323TXT)
  2. 2. © 2005, Educational InstituteTourism Industry Structure• All federal, provincial, and territorialgovernments are involved in tourism.• Industry Canada coordinates federal governmenttourism entities.• The Canadian Tourism Commission marketsCanada as a destination at the national level.
  3. 3. © 2005, Educational InstituteCanadian Tourism Commission (CTC)• Created in 1995 as a special operating agency inIndustry Canada• Became a Crown corporation in 2001• Partnership between federal and provincialgovernments and the private sector
  4. 4. © 2005, Educational InstituteCTC Activities• Macroeconomic, market, and industry research• Product and industry development• Global advertising and promotional activities
  5. 5. © 2005, Educational InstituteCTC Committees• Canada marketing• U.S. Marketing• Meeting, convention, and incentive travel marketing• Europe and Latin America marketing• Asia-Pacific marketing• Research• Product development
  6. 6. © 2005, Educational InstituteTourism Industry Association of Canada• Founded in 1931• National lobby group• Works to influence government policy• Promotes measures intended to grow industry• Advocates on behalf of tourism industry
  7. 7. © 2005, Educational InstituteTravel Ontario• Reports to an industry-led board of directors that isaccountable to the Minister of Tourism• Centered on partnering opportunities within theindustry
  8. 8. © 2005, Educational InstituteTravel Ontario Operations• Strategic planning• Marketing research• Product development• Media advertising• Consumer information services• Publications• Travel trade• Media relations
  9. 9. © 2005, Educational InstituteTourism British Columbia• Governed by a 15-member, industry-led board• Funded through a percentage of provincial hoteltax revenue• Markets British Columbia to consumers and thetravel industry in countries around the world
  10. 10. © 2005, Educational InstituteTravel Alberta• Guided by the Strategic Tourism Marketing Council• Marketing strategies aim to keep residents travelingwithin the province, attract other Canadians to visit,and build international business• Gathers and distributes market intelligence
  11. 11. © 2005, Educational InstituteCanadian CVBs• Primary role is to market their communities’economic development products to the world.• Generally registered as nonprofit societies.• Some are funded through hotel bed taxes.

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