Building Better Stakeholder Relationships - Webinar
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Valencia Bembry, Director of Accreditation Programs at DMAI, and Michael Brown, Director of Development / Public Affairs at Experience Columbus, share their expertise on how DMOs can build stronger stakeholder relationships to advocate for travel.
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Building Better Stakeholder Relationships - Webinar
- 1. Building Better Stakeholder RelationshipsStakeholder Relationships
- 2. Panelists Moderator Joy Lin Valencia Bembry Director of Accreditation Programs, DMAI Joy Lin Content Manager, DMAIMichael Brown Director of Development & Public Affairs, Experience Columbus
- 4. Goal: Make sure your destination is business ready.
- 5. Our primary focus is tourism marketing and sales, with advocacy being our second-level priority.
- 6. Step 1. Target Your Stakeholders
- 7. Stakeholder Buckets Government • City Community Partners • Business Industry Partners • Airport Authority Stakeholder Buckets • City • County • Business Organizations • Chambers of Commerce • Airport Authority • Lodging Associations • Restaurant • Economic Development Agencies • Arts and Cultural Associations • Convention Center • Sports Organizations Organizations Organizations MediaMedia
- 8. Step 2. Prioritize Your Relationships
- 9. Power-Interest MatrixPower Interest Matrix Keep Satisfied Manage Closely Power Monitor Keep Informed P Interest
- 10. Step 3. Show the Potential
- 11. Example:Example:
- 12. Step 4. Make a Plan
- 13. ExampleExample
- 14. Step 5. Cover Your Channels
- 15. Engagement MethodsEngagement Methods Digital Resources Community Building • Talking Points, Letters, Editorials • Video Testimonials • Email newsletters • Annual Meetings • Travel Rally Day • Networking Receptions • Infographics Ed ti E ti Media Education • Themed Networking Events • Experience Creation Execution • In-person meetings • Boards of Directors • Tourism Ambassador Programs • Project Management • Annual Report
- 16. Example
- 17. The Journey from $6.4MM to $11.3MM…The Journey from $6.4MM to $11.3MM… Educate: They really don’t know Engage: They will start to care Embrace: There are unexpected allies to bring in Enact: Make big change official, don’t focus on temporary gain Enjoy: This is a process, it will take time
- 18. We are the fun part of economic development… and we show how investment brings a return.
- 19. AccreditationAccreditation 180 Official DMOs 58 Mandatory Standards58 Mandatory Standards 30 Voluntary Standards • Eligibilityg y • Application Timeline Next: August 1 – September 30, 2014 • http://bit.ly/DMAIDMAP Valencia Bembry b b d i i k ivbembry@destinationmarketing.org