Advertising History Meeri Sild

1477 First handbill advertisement in England 1622 First English newspaper advertisement 1704 First newspaper advertisement in America

1477 First handbill advertisement in England

1622 First English newspaper advertisement

1704 First newspaper advertisement in America

1830s Penny press gets heavy advertising support 1869 Rowell & Ayers publish newspaper directories for advertising Late 1800s Printing technology allows visually appealing ads Late 1800s Magazines provide vehicle for mass national advertising

1830s Penny press gets heavy advertising support

1869 Rowell & Ayers publish newspaper directories for advertising

Late 1800s Printing technology allows visually appealing ads

Late 1800s Magazines provide vehicle for mass national advertising

Late 1800s Advertising agencies grow in importance 1922 First radio advertisement 1930s Radio advertising booms as audience grows

Late 1800s Advertising agencies grow in importance

1922 First radio advertisement

1930s Radio advertising booms as audience grows

1950s TV replaces radio as national ad medium 1971 Cigarette advertising banned from TV 1970 More than 300 universities offer PR courses 1980s Cable grows as segmented ad medium

1950s TV replaces radio as national ad medium

1971 Cigarette advertising banned from TV

1970 More than 300 universities offer PR courses

1980s Cable grows as segmented ad medium

Look at the examples and write down: A. What is advertised? B. When was the advertisement made?

Look at the examples and write down:

A. What is advertised?

B. When was the advertisement made?

1.

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

Answers 1. 1920 – soap 2. 1926 – shampoo 3. 1929 – radio 4. 1956 – radio 5. 1944 – television 6. 1956- television

1. 1920 – soap

2. 1926 – shampoo

3. 1929 – radio

4. 1956 – radio

5. 1944 – television

6. 1956- television

7. 1949 – aeroplane 8. 1954 – airlines 9. 1949 – ship 10. 1954 – cruise 11. World War II 12. World War II

7. 1949 – aeroplane

8. 1954 – airlines

9. 1949 – ship

10. 1954 – cruise

11. World War II

12. World War II

Task: Think – how advertisements have evolved nowadays Find some examples of modern advertisements Find some famous advertising slogans

Think – how advertisements have evolved nowadays

Find some examples of modern advertisements

Find some famous advertising slogans

References: http://www.abacon.com/folkerts1/ch15dl.html http://scriptorium.lib.duke.edu/adaccess/ http://www.lib.umd.edu/LAB/BIBLIO/bib-adv.html

http://www.abacon.com/folkerts1/ch15dl.html

http://scriptorium.lib.duke.edu/adaccess/

http://www.lib.umd.edu/LAB/BIBLIO/bib-adv.html

The End

The End