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Advertising History
 

Advertising History

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A presentation with tasks for students giving a brief overview of advertising history.

A presentation with tasks for students giving a brief overview of advertising history.

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    Advertising History Advertising History Presentation Transcript

    • Advertising History Meeri Sild
      • 1477 First handbill advertisement in England
      • 1622 First English newspaper advertisement
      • 1704 First newspaper advertisement in America
      • 1830s Penny press gets heavy advertising support
      • 1869 Rowell & Ayers publish newspaper directories for advertising
      • Late 1800s Printing technology allows visually appealing ads
      • Late 1800s Magazines provide vehicle for mass national advertising
      • Late 1800s Advertising agencies grow in importance
      • 1922 First radio advertisement
      • 1930s Radio advertising booms as audience grows
      • 1950s TV replaces radio as national ad medium
      • 1971 Cigarette advertising banned from TV
      • 1970 More than 300 universities offer PR courses
      • 1980s Cable grows as segmented ad medium
      • Look at the examples and write down:
      • A. What is advertised?
      • B. When was the advertisement made?
      • 1.
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • Answers
      • 1. 1920 – soap
      • 2. 1926 – shampoo
      • 3. 1929 – radio
      • 4. 1956 – radio
      • 5. 1944 – television
      • 6. 1956- television
      • 7. 1949 – aeroplane
      • 8. 1954 – airlines
      • 9. 1949 – ship
      • 10. 1954 – cruise
      • 11. World War II
      • 12. World War II
    • Task:
      • Think – how advertisements have evolved nowadays
      • Find some examples of modern advertisements
      • Find some famous advertising slogans
    • References:
      • http://www.abacon.com/folkerts1/ch15dl.html
      • http://scriptorium.lib.duke.edu/adaccess/
      • http://www.lib.umd.edu/LAB/BIBLIO/bib-adv.html
      • The End