Types of Brands and Branding          Strategies      Name: Ms. Hamilton
National Brands• Definition• Why they appeal to customers/reason they  would purchase a national brand• Examples of produc...
Private Brands• Definition• Why they appeal to customers/reason they  would purchase a national brand.• Examples of produc...
Brand Extension•   Definition•   Reason•   Risk•   Example: Gatorade’s various performance    drinks
Brand Licensing•   Definition•   Reason•   Risk•   Ex. Mickey Mouse Crocs
Mixed Brands•   Definition•   Reason•   Risk•   Ex. Not well publicized.
Co-Branding•   Definition•   Reason•   Risk•   Ex. Betty Crocker’s brownie mix includes    Hershey’s chocolate syrup
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Branding strategies power point sample

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Branding strategies power point sample

  1. 1. Types of Brands and Branding Strategies Name: Ms. Hamilton
  2. 2. National Brands• Definition• Why they appeal to customers/reason they would purchase a national brand• Examples of products (2)
  3. 3. Private Brands• Definition• Why they appeal to customers/reason they would purchase a national brand.• Examples of products (2)
  4. 4. Brand Extension• Definition• Reason• Risk• Example: Gatorade’s various performance drinks
  5. 5. Brand Licensing• Definition• Reason• Risk• Ex. Mickey Mouse Crocs
  6. 6. Mixed Brands• Definition• Reason• Risk• Ex. Not well publicized.
  7. 7. Co-Branding• Definition• Reason• Risk• Ex. Betty Crocker’s brownie mix includes Hershey’s chocolate syrup
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