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Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
Workshop Overview
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Workshop Overview

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  1. Meeple Communications Workshop<br />1<br />April 11, 2011<br />WordPress Workshop<br />Presented by Nadine Wildmann,<br />WritePoint Training Center<br />
  2. Meeple Communications Workshop<br />2<br />April 11, 2011<br />What is WordPress?<br />Web publishing platform<br />Easy to learn and use Content Management System (CMS)<br />Open source, community support<br />Powerful blogging tool<br />A way for non-programmers to create professional websites and blogs<br />Works in most browsers, strong SEO<br />
  3. Meeple Communications Workshop<br />3<br />April 11, 2011<br />The World of WordPress<br />WordPress.org, WordPress.com<br />Matt Mullenweg, founder and open-source evangelist<br />Automattic, WordPress company<br />WordPress Foundation<br />WordCamp<br />Illuminea’s Miriam Schwab runs WordCamp in Jerusalem, Matt attended last September <br />
  4. Meeple Communications Workshop<br />4<br />April 11, 2011<br />WordPress.com vs.WordPress.org<br />WordPress.com<br />WordPress.org<br />
  5. Meeple Communications Workshop<br />5<br />April 11, 2011<br />WordPress.com vs. WordPress.org<br />WordPress.com<br />WordPress.org<br /><ul><li>Easier to use
  6. Built-in functions
  7. Limited customization
  8. Free
  9. Paid upgrades available, such as your own domain name
  10. Expanded functionality through 13,000 plugins
  11. External resources such as commercial themes
  12. More control, more responsibility
  13. You need to pay a web server host</li></li></ul><li>Meeple Communications Workshop<br />6<br />April 11, 2011<br />Self-hosted WordPress<br />WordPress.org <br />You buy a hosting plan<br />You install WordPress through your host<br />You can access your WordPress website as well as your hosting control panel<br />
  14. Meeple Communications Workshop<br />7<br />April 11, 2011<br />Domains<br />A domain name is your URL, such as www.yourdomain.com<br />Your domain is registered with a Registrar<br />Your domain is hosted by a hosting company or private server<br />The same company can register and host<br />
  15. Meeple Communications Workshop<br />8<br />April 11, 2011<br />Hosting<br />Sign-up for an account<br />Select a domain name<br />I recommend hostmonster (use this link)<br />24/7 live chat<br />Unlimited domains and sub-domains<br />Easy WordPress install<br />Integrated FTP<br />I can answer questions<br />Refundable on a pro-rated basis<br />
  16. Meeple Communications Workshop<br />9<br />April 11, 2011<br />Accounts<br />Hosting account<br />i.e. Hostmonster Control Panel<br />WordPress back-end<br />You’ll access one during this workshop<br />Domain registrar account<br />Only if you register a domain somewhere other than your hosting account<br />FTP<br />Not necessary with Hostmonster account<br />In Control Panel, go to Files / Unlimited FTP<br />
  17. Meeple Communications Workshop<br />10<br />April 11, 2011<br />Moving Domains<br />Your domain registrar can POINT your domain to any host. To do this, you access your registration account and provide the information that your host gives you<br />You can request that your Registrar transfer the ownership of the domain to your host, your host will help you<br />You cannot repoint during the ownership transfer process<br />
  18. Meeple Communications Workshop<br />11<br />April 11, 2011<br />Websites and Blogs<br />
  19. Meeple Communications Workshop<br />12<br />April 11, 2011<br />Types of WordPress Websites<br /><ul><li>Blogs
  20. Content is sorted by Category
  21. Websites
  22. WordPress can create traditional websites
  23. Combinations
  24. Blog is integrated into a website</li></li></ul><li>Meeple Communications Workshop<br />13<br />April 11, 2011<br />Websites<br />
  25. Meeple Communications Workshop<br />14<br />April 11, 2011<br />
  26. Meeple Communications Workshop<br />15<br />April 11, 2011<br />Blogs<br />
  27. Meeple Communications Workshop<br />16<br />April 11, 2011<br />
  28. Meeple Communications Workshop<br />17<br />April 11, 2011<br />
  29. Meeple Communications Workshop<br />18<br />April 11, 2011<br />Combination<br />
  30. Meeple Communications Workshop<br />19<br />April 11, 2011<br />Inside WordPress<br />
  31. Meeple Communications Workshop<br />20<br />April 11, 2011<br />WordPress Elements<br />Core / Loop <br />Content – Text, Images, Media<br />Theme – Design, Functionality <br />Plugins – Added functionality<br />Widgets <br />Dashboard Settings<br />
  32. Meeple Communications Workshop<br />21<br />April 11, 2011<br />Pages and Posts<br />WordPress has both Posts and Pages<br />Pages are static<br />Posts can appear<br />On the Home page<br />On one or more Category pages<br />In sidebars or sections of pages<br />As full posts or excerpts<br />With or without thumbnail images<br />
  33. Meeple Communications Workshop<br />22<br />April 11, 2011<br />Content Management<br /><ul><li>User-friendly content management
  34. Formatting
  35. Media
  36. Drafts and Reviewing
  37. Page Preview
  38. Category and Tag labeling
  39. Visual Editor and HTML views
  40. Permalinks - WordPress makes it easy to control the url links that Google sees</li></li></ul><li>Meeple Communications Workshop<br />23<br />April 11, 2011<br />Backend Dashboard<br /><ul><li> Visual and HTML views
  41. User-friendly interface</li></li></ul><li>Meeple Communications Workshop<br />24<br />April 11, 2011<br />Content Management<br />
  42. Meeple Communications Workshop<br />25<br />April 11, 2011<br />Image Library<br />
  43. Meeple Communications Workshop<br />26<br />April 11, 2011<br />Permalinks<br />
  44. Meeple Communications Workshop<br />27<br />April 11, 2011<br />Menus<br />Static and Category pages can be combined on one navigation bar<br />Or create two separate menus<br />Drag and slide menu for sub-pages<br />
  45. Meeple Communications Workshop<br />28<br />April 11, 2011<br />Widgets<br />Drag into widgetized areas such as sidebars<br />Text widgets can include HTML <br />
  46. Meeple Communications Workshop<br />29<br />April 11, 2011<br />Theme Selection<br />
  47. Meeple Communications Workshop<br />30<br />April 11, 2011<br />Theme Sources<br />WordPress.org Free Themes<br />Tested<br />Popular | New | Featured<br />Can be installed directly through backend<br />Other Free<br />Risky, evaluate source and reason for free offer<br />Commercial<br />Below $50 – investigate developer reputation<br />Above $50 are usually stable and supported<br />
  48. Meeple Communications Workshop<br />31<br />April 11, 2011<br />Evaluating Themes<br />Navigation bar<br />Widgetized areas – Magazine style<br />Theme options<br />Thumbnail / Featured Image treatment<br />Graphics<br />
  49. Meeple Communications Workshop<br />32<br />April 11, 2011<br />Theme Customization<br />
  50. Meeple Communications Workshop<br />33<br />April 11, 2011<br />Mystique Theme<br />
  51. Meeple Communications Workshop<br />34<br />April 11, 2011<br />Weaver Theme<br />
  52. Meeple Communications Workshop<br />35<br />April 11, 2011<br />Theme Structure<br />Files<br />PHP<br />CSS<br />Others – Javascript, Ajax<br />Images<br />Can be replaced via FTP<br />
  53. Meeple Communications Workshop<br />36<br />April 11, 2011<br />Theme Files<br />
  54. Meeple Communications Workshop<br />37<br />April 11, 2011<br />Theme Images - Bullets<br />
  55. Meeple Communications Workshop<br />38<br />April 11, 2011<br />Theme Modification Methods<br />Edit code files through WP backend<br />Image replacement<br />WordPress default theme options<br />Header<br />Background color<br />Theme options<br />
  56. Meeple Communications Workshop<br />39<br />April 11, 2011<br />WordPress Default Theme: 2010<br />
  57. Meeple Communications Workshop<br />40<br />April 11, 2011<br />2010 Theme Header Options<br />
  58. Meeple Communications Workshop<br />41<br />April 11, 2011<br />2010 Theme Background Options<br />
  59. Meeple Communications Workshop<br />42<br />April 11, 2011<br />Theme Options<br />
  60. Meeple Communications Workshop<br />43<br />April 11, 2011<br />Atahualpa Theme<br />
  61. Meeple Communications Workshop<br />44<br />April 11, 2011<br />Atahualpa Theme Options<br />
  62. Meeple Communications Workshop<br />45<br />April 11, 2011<br />Atahualpa Theme Options<br />
  63. Meeple Communications Workshop<br />46<br />April 11, 2011<br />Evolve Theme<br />
  64. Meeple Communications Workshop<br />47<br />April 11, 2011<br />Evolve Theme Options<br />
  65. Meeple Communications Workshop<br />48<br />April 11, 2011<br />Platform Theme<br />
  66. Meeple Communications Workshop<br />49<br />April 11, 2011<br />Platform Theme Options<br />
  67. Meeple Communications Workshop<br />50<br />April 11, 2011<br />Plugins<br />
  68. Meeple Communications Workshop<br />51<br />April 11, 2011<br />Plugins<br /><ul><li>Social Media
  69. Enhancements
  70. Functionality
  71. Monetization
  72. Online stores
  73. PayPal
  74. Advertising
  75. Banners, Google Adwords, Google Adsense
  76. Affiliate marketing</li></li></ul><li>Meeple Communications Workshop<br />52<br />April 11, 2011<br />Installing Plugins<br />
  77. Meeple Communications Workshop<br />53<br />April 11, 2011<br />Social Media – Twitter<br />Follow – Links website visitors to your Twitter page<br />Share – Visitors post an article from your website to their own Twitter account<br />Import – Your Twitter feed comes in live to your website<br />Post to – Your blog posts are automatically posted to your Twitter account <br />
  78. Meeple Communications Workshop<br />54<br />April 11, 2011<br />Resources<br />WordPress resource links:<br />www.yoursteppinstone.com (no g in steppin’)<br />Nadine Wildmann, Meeple Communications<br />Web Design, Online Marketing and WordPress Training<br />www.meeplecom.comnadine@meeplecom.com<br />(A Meeple is a human or animal shaped wooden token used in board games.) <br />

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