Unit 2 work on blog task included rebranding a pitch with target audience and filmed feedback. A logo was designed with 3 ideas and an outline for a 30 second advertisement storyboard with 12 frames. Microphone recordings were made using 3 pieces of equipment and reflected on skills developed. Focus group questions and interviews provided feedback for the advertisement. Test fonts, videos, and 600 word analysis compared a television advert to another in terms of target audience, lines of appeal, shot types, and cinematography. An music video was analyzed by screen grabbing and describing the effect of at least 8 shot types on the audience.

1. Unit 2 Work on Blog Task Level 2 Level 3 Re-brand Pitch Conventions in the advert/lines of appeal/ style Pitched to a target audience and filmed feedback included on blog Re-brand brief target audience/product/ideas/ Logo-3 ideas/brief outline of advert Logos made on Photoshop/detailed breakdown of target audience in several categories Storyboard for 30sec ad Min 12 frames fully annotated/ Shot type/angle/transition/etc 12 frames using a wide variety of appropriate shot types/coloured and filmed and uploaded onto blog with music added Microphone Vox Pop Task All questions answered. 3 pieces of recording equipment used. Clear reflection on task and skills developed. Images and videos added and filming shows evidence of effective framing and composition of shots Focus group questions and interviews (for advert) Clear questions with relevant feedback Use of test fonts posted on blog Videos of feedback and detailed quant and qual research 600 Word analysis of TV advert Clear understanding of shot types/conventions and lines of appeal Comparison of this advert to another with ref to target audience/lines of appeal Cinematography Music Video Analysis 8 shot types screen grabbed and analyzed for the effect on audience. At least 8 shots types analyzed with ref to camera angles/type and movement