10 top blogging tips for local businesses presentation


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10 top blogging tips for local businesses presentation

  1. 1. 10 Top Blogging TIPS For Local Businesses Presented by: Soji Adeyanju +44 (0) 796 103 6915 adesoji@deyansystems.com www.deyansystems.com
  2. 2. Tip #1 Choose a Blog Platform that Best Fits Your Business Needs  Self-Hosted – Gives you full control and more options, so this type is recommended. E.g. is WordPress  Hosted – Limited options and less control, but OK to use as a starting point. Most popular hosted blogs are Tumblr, blogger.com & wordpress.com
  3. 3. Tip #2 Use Relevant Keywords in Your Blog Posts  People enter certain keyword terms when searching for local products or services  You should use keywords that are relevant to your business in your blog posts  This will help you rank higher in the search engine results – drawing in your target market
  4. 4. Tip #3 Incorporate Location-Based SEO in Your Blog  Results are geo-targeted, so this will help you capture those who are in your particular area  Include your city’s name in your blog post headlines  Don’t over-do it
  5. 5. Tip #4 Keep Your Posts Short and Sweet  People love high-quality content, but do not want to read lengthy, drawn-out content  Stay “on-topic”  Get all of the important points across in a timely manner
  6. 6. Tip #5 Use Bullet Points in Longer Posts  Break up your longer posts by using bullet points  More visually appealing  Makes content a lot easier to follow and read
  7. 7. Tip #6 Proofread Your Posts Before Posting  First impressions are everything  Proofread your content BEFORE posting  Look for Typos and Grammatical errors  Unprofessional posts could turn off customers and potential customers
  8. 8. Tip #7 Use Multimedia in Your Posts  People are naturally attracted and drawn to content that has multimedia like images, videos, slides, graphs, audio, etc.  Add multimedia to your blog posts to spice them up and to break up the content
  9. 9. Tip #8 Remain Consistent with Your Posting Schedule  Once you start posting to your blog, don’t stop  Do not go months at a time without posting as your audience will loose interest  Create a consistent schedule to post
  10. 10. Tip #9 Make a List of Blog Post Ideas Ahead of Time  Don’t let yourself run out of ideas  Set aside some time to sit down and write down at least 20 blog post ideas  Do this every so often to ensure you always have fresh ideas  Write the content yourself or outsource it
  11. 11. Tip #10 Provide Value on Your Blog  Keep your blog entertaining, informative, educative and engaging for your target audience  This will keep them coming back for more  When trying to decide on topics, ask yourself what THEY would want to know
  12. 12. If you would like more information about blogging, contact me at 555-555-5555For a FREE Consultation Soji Adeyanju +44 (0) 796 103 6915 adesoji@deyansystems.com www.deyansystems.com