Medical industry has indeed come a long way from its erstwhile peers, when medicine and medical industry were considered a necessary venture and not so much as a profit oriented, well marketed business proposition.

1. Medical Website Design and Marketing - Building your Virtual Image
Patiently and Perfectly
Medical industry has indeed come a long way from its erstwhile peers, when medicine and
medical industry were considered a necessary venture and not so much as a profit oriented,
well marketed business proposition. However with the web revolution sweeping the world, it has
become a must for the medical industry and healthcare in general to be adequately represented
on both actual and virtual platforms. Just to impress upon the importance of the virtual world; a
recent survey concluded that almost 50% of people check the antecedents of the company
online before physically meeting them!
It is important that a practice has a healthy web presence, and doctors should consider
marketing on the web an INVESTMENT.
Medical Website Design:There are a number of things that you should keep in mind when
designing your website.
Many users look for a seal of approval or something that instills confidence about your
practice.
A website is your manifestation in the virtual world
Keep it simple
Medical Mobile Website design: It is important that your site is mobile compatible as
access to smart phones and tablets is essential both in developed and emerging
markets
Medical Website Development: When developing your website keep marketing objectives in
mind as well as aesthetics and accuracy.
Usage of good quality and relevant keywords
Creation of good meta-tags both for title and description
Accurate, informative and engaging content
Medical Search Engine Optimization: SEO needs to be given importance so that users can
find you online.
Create verticals according to service offerings
Include your location, the contact information of your doctors
Unique content on each page.

2. Medical Website Redesign: Pretty simple, it’s like renovating your house. These are the
general thumb rules to decide when to redesign
Website's age is 2-3 years or more
Site is becoming increasingly incompatible with current web browsers
It is incompatible or not optimized for mobile web
Medical Marketing: This is a huge term as it encompasses a wide range of marketing from
social media marketing, e-mail marketing to search engine marketing. While marketing it is
essential that you keep in mind 3M’s Message, Market, and Media.
Medical Social Media Marketing: Though it is highly underestimated it is one of the best forms
of engaging with prospective patients.
People spend as much as 4 hours more on Facebook and Twitter than Google
and Bing
Engage with oldand prospective patients directly; you can use it as a customer service platform
About the Author:
Online world is complex and tremendously competitive that it pays to stay ahead. Take a walk-
through right from the scratch to a functioning medical website design and more right here.