Your SlideShare is downloading. ×
  • Like
20120706_mediverse_opf_japanese_publishing_at_a_crossroad
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

20120706_mediverse_opf_japanese_publishing_at_a_crossroad

  • 724 views
Published

 

Published in Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
724
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
5
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Japanese Publishing at a crossroads Robin Birtle, Sakkam Press Ltd
  • 2. Sakkam Press - Digital Publisher • Incorporated in 2011 • Based in Japan • Cross border licensing, translation, production and sales • Significant IT leverage • 60 eBooks in production sakkam press
  • 3. Big Publishing - Japan • Revenues in decline * • Mandate to protect the print value chain • Belief in high, fixed prices • Amazon a convenient scapegoat • No new markets, no innovation •A Galapagos Industry* sacrosanct sakkam press
  • 4. but most importantly... sakkam press
  • 5. Manga changes everything 漫 画 sakkam press
  • 6. eBooks: still pre-mainstream• De facto fixed prices• Sales tax: same as print; offshore distribution may yield 0% rate• Tall Poppy syndrome (no domestic experimentation)• Amazon likened to a Commodore Perrys black ships• Kobo will be the first "foreign" entrant sakkam press
  • 7. The Mikitani Touch Rakuten Kobo sakkam press
  • 8. eBooks: Shuppan Digital Kikou• Mainly government funded• 20% revenue share not viable for many publishers• SDK attempts to fix production is broken, not production (like• Submission most countries) sakkam press
  • 9. The Crossroads An integrated print Innovation happensand digital publishing outside of the print industry business Plan A Plan B sakkam press
  • 10. Plan ABlueprint for an integrated industry Interoperability,• DRM-free, ePub3 eBooks production• Bundledigital voucher with printed Amazon, physical stores books in physical stores• Publisher led jisui alternative Stimulate demand• Make the Tosho card digital New markets• Fix the submission process Innovation• API the industry Amazon, innovation sakkam press
  • 11. Plan B Publishing Startups• Compete on price & price models, new content• Bypass submission hurdles with D2C• Let the tall poppies experiment overseas• Develop new markets• Recycle translations• Recruit direct to digital authors sakkam press