20120706_mediverse_opf_japanese_publishing_at_a_crossroad

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20120706_mediverse_opf_japanese_publishing_at_a_crossroad

  1. 1. Japanese Publishing at a crossroads Robin Birtle, Sakkam Press Ltd
  2. 2. Sakkam Press - Digital Publisher • Incorporated in 2011 • Based in Japan • Cross border licensing, translation, production and sales • Significant IT leverage • 60 eBooks in production sakkam press
  3. 3. Big Publishing - Japan • Revenues in decline * • Mandate to protect the print value chain • Belief in high, fixed prices • Amazon a convenient scapegoat • No new markets, no innovation •A Galapagos Industry* sacrosanct sakkam press
  4. 4. but most importantly... sakkam press
  5. 5. Manga changes everything 漫 画 sakkam press
  6. 6. eBooks: still pre-mainstream• De facto fixed prices• Sales tax: same as print; offshore distribution may yield 0% rate• Tall Poppy syndrome (no domestic experimentation)• Amazon likened to a Commodore Perrys black ships• Kobo will be the first "foreign" entrant sakkam press
  7. 7. The Mikitani Touch Rakuten Kobo sakkam press
  8. 8. eBooks: Shuppan Digital Kikou• Mainly government funded• 20% revenue share not viable for many publishers• SDK attempts to fix production is broken, not production (like• Submission most countries) sakkam press
  9. 9. The Crossroads An integrated print Innovation happensand digital publishing outside of the print industry business Plan A Plan B sakkam press
  10. 10. Plan ABlueprint for an integrated industry Interoperability,• DRM-free, ePub3 eBooks production• Bundledigital voucher with printed Amazon, physical stores books in physical stores• Publisher led jisui alternative Stimulate demand• Make the Tosho card digital New markets• Fix the submission process Innovation• API the industry Amazon, innovation sakkam press
  11. 11. Plan B Publishing Startups• Compete on price & price models, new content• Bypass submission hurdles with D2C• Let the tall poppies experiment overseas• Develop new markets• Recycle translations• Recruit direct to digital authors sakkam press

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