Transcript of "20120706_mediverse_opf_japanese_publishing_at_a_crossroad"
Japanese Publishing at a crossroads Robin Birtle, Sakkam Press Ltd
Sakkam Press - Digital Publisher • Incorporated in 2011 • Based in Japan • Cross border licensing, translation, production and sales • Signiﬁcant IT leverage • 60 eBooks in production sakkam press
Big Publishing - Japan • Revenues in decline * • Mandate to protect the print value chain • Belief in high, ﬁxed prices • Amazon a convenient scapegoat • No new markets, no innovation •A Galapagos Industry* sacrosanct sakkam press
eBooks: still pre-mainstream• De facto ﬁxed prices• Sales tax: same as print; offshore distribution may yield 0% rate• Tall Poppy syndrome (no domestic experimentation)• Amazon likened to a Commodore Perrys black ships• Kobo will be the ﬁrst "foreign" entrant sakkam press
eBooks: Shuppan Digital Kikou• Mainly government funded• 20% revenue share not viable for many publishers• SDK attempts to ﬁx production is broken, not production (like• Submission most countries) sakkam press
The Crossroads An integrated print Innovation happensand digital publishing outside of the print industry business Plan A Plan B sakkam press
Plan ABlueprint for an integrated industry Interoperability,• DRM-free, ePub3 eBooks production• Bundledigital voucher with printed Amazon, physical stores books in physical stores• Publisher led jisui alternative Stimulate demand• Make the Tosho card digital New markets• Fix the submission process Innovation• API the industry Amazon, innovation sakkam press
Plan B Publishing Startups• Compete on price & price models, new content• Bypass submission hurdles with D2C• Let the tall poppies experiment overseas• Develop new markets• Recycle translations• Recruit direct to digital authors sakkam press
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