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Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
Ir&d p resentation for phe division meeting 05_03_10
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Ir&d p resentation for phe division meeting 05_03_10

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  • 1. Health in the Age of Interactive Web 2.0 and Mobile TechnologiesAnnice Kim, PHPRRobert Furberg, HCJennifer Gard, BHCJMarjorie Margolis, CoHPR<br />PHE Division Meeting<br />May 3, 2010<br />www.rti.org<br />
  • 2. “We never, ever in the history of mankind have had access to so much information so quickly and so easily.”<br />-Vinton Cerf<br />Vice President, Google<br />Co-Designer of TCP/IP protocols & Internet architecture<br />Widely known as “Father of the Internet”<br />
  • 3. Internet & Mobile Technology Use are Ubiquitous<br />77% of adults have Internet access<br />83% of adults own mobile phones<br />
  • 4. Social Media & Text Message Use are Mainstream<br />Over 400 million Facebook users<br />About 70% of Americans send and receive SMS messages via mobile phone, with 45% doing so multiple times every day.<br />
  • 5. e-patients are increasingly active in their care and are demonstrating the power of the Health 2.0 model of care. They are equipped, enabled, empowered, engaged, equals, emancipated and experts.<br />
  • 6. "To improve the quality of our health care while lowering its cost, we will make the immediate investments necessary to ensure that, within five years, all of America's medical records are computerized.” President Barack Obama <br />
  • 7. How has technology influenced our delivery, receipt, and engagement with health information and healthcare?<br />
  • 8.
  • 9. CDC’s “i know” HIV Campaign<br />
  • 10. Mobile applications for health & medicine<br />As of February 2010, there were 5,805 health, medical, and fitness applications within the Apple AppStore.  <br />
  • 11. Location-based service (LBS) applications<br />
  • 12. Clinical Decision Support: ePSS<br />
  • 13.
  • 14. What’s new about “new media”?<br />Challenges <br />Credibility of information?<br />Information overload?<br />Displacement of other activities?<br />Health literacy?<br />Access, adoption?<br />Positives <br />Ubiquitous, 24-7 access<br />Not confined by geography<br />Anonymity<br />Personalized <br />Social networks<br />User generated content<br />Location-based resources<br />
  • 15. Why should we care?<br />How is health information being disseminated, consumed, and shared?<br />Who is exposed to it?<br />What is the influence of exposure on consumer knowledge, attitudes, behaviors? Patient-doctor interactions? Delivery of healthcare?<br />What is the impact on health outcomes, quality of life, healthcare quality, and cost effectiveness?<br />Develop applications  Pilot test & Implementation  Evaluation of impact & cost-effectiveness<br />
  • 16. IR&D Project<br />Assess RTI’s capabilities in Web / Health 2.0 research, development, and evaluation.<br />Review clients’ needs and wants in this space. <br />Develop framework for evaluation. <br />Create content for proposal season.<br />Program an internally-hosted SMS system to support research projects.<br />
  • 17. Opportunities to Build on RTI Strengths<br />Evaluation of Health Media Campaigns<br />Theoretical Understanding of Health Communication & Behavior Change<br />Evaluation of Delivery & Quality of Healthcare <br />Cost effectiveness/ Economic burden<br />
  • 18. How does mobile/web 2.0 technology influence your work?<br />
  • 19. Proposed IR&D Lecture Series<br />BBL’s open to all from June – October 2010 <br />Key themes from literature (EndNote database >1500 refs)<br />Theoretical underpinnings of social media and health<br />Commercial profiles of Web 2.0 analytic service providers<br />Use of SMS for chronic disease management <br />Social Networking in scientific conferences: Twitter as tool for strengthen a scientific community<br />

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