ad:tech singapre`s presentation_NFC Changes The Future

645 views
598 views

Published on

Snapshot Session: Next-generation Mobile Solution: NFC Changes The Future
Nowadays, people can board a plane or they can pay for dinner by a mobile. It goes without saying that peoples’ lives can become drastically beneficial by using NFC. In Japan, the technologies like NFC have been in widespread use since 2004 through CRM , fosterage store by coupon offers , mobile e-money , and marketing communication. NFC is essential to the development of the mobile.
In this presentation, we will introduce some thought-provoking case studies on based on 8 years of knowledge. This presentation will feature a lot of key guiding points for consumers in Singapore as well as other Asian countries who are going to use the mobile payment systems in everyday activities.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
645
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ad:tech singapre`s presentation_NFC Changes The Future

  1. 1. Next-generation Mobile Solution: NFC Changes The FutureYoshito Onomura, Asia Pacific Regional Director, mediba Inc.
  2. 2. Agendapart1 overviewPart2 e-money “nanaco”Part3 mobile solution “Gurunavi Touch”Part4 in train advertising with NFC “Strappi”
  3. 3. N earF ieldC ommunication
  4. 4. NFC`s 3 standard NFC Type A Type B Felica
  5. 5. NFC meets mobileIn Singapore, technologies like NFC have become widespread in theform of an ez-link card. In the future, this technology will become a reality with a mobile.
  6. 6. The knowledge of 8 years2012 2004
  7. 7. Felica: Penetration into Transportation Infrastructure
  8. 8. Why have mobiles with Felica become widespread? transportation infrastructure mobile career`s self efforts
  9. 9. Mobiles with Felica: Popularization in Japan67 million devices
  10. 10. Popularization: Mobiles with NFC By 2015, the majority of mobile devices will have NFC technologies. year 2011 2012 2013 2014 2015rate of mobiles with NFC (%) 8% 29% 61% 79% 86%number of mobiles with NFC (million) 152 606 1475 2206 2763 *reference date:H.I. BUSINESS PARTNERS
  11. 11. Agendapart1 overviewPart2 e-money “nanaco”Part3 mobile solution “Gurunavi Touch”Part4 in train advertising with NFC “Strappi”
  12. 12. Mobile Payments of 7&i holdings
  13. 13. Mobile Payments of 7&i holdings
  14. 14. Regarding “nanaco” “nanaco” is an e-money service provided by 7&i holdings that is available on cards and mobiles. mobile card
  15. 15. Regarding 7&I holdings In the 2012 facial year, consolidated sales reached 4, 780, 000, 000. Distribution to Japans largest business groups. CVS GMS Department Store Casual Restaurant
  16. 16. Popularization of e-money in Japan “nanaco” & ”WAON” : rate of utilization is overwhelming. Both e-money services are issued by retail companies. The number of The utilization Utilization per month issued cards numbers per month (million) (million)nanaco 15.7 51.0 3.2WAON 22.8 48.0 2.1Suica 35.9 52.0 1.5PASMO 19.0 15.9 0.8Edy 67.8 32.0 0.5ICOCA 6.6 2.5 0.4 *reference date:wikepedia
  17. 17. Why was the mobile service provided? For company For customerEmail address information can be obtained at the Pre-charging provides conveniencetime of registration. Push type communication With only a mobile, shopping is possible/CRM is possible
  18. 18. Point : attract a large base of users
  19. 19. Agendapart1 overviewPart2 e-money “nanaco”Part3 mobile solution “Gurunavi Touch”Part4 in train advertising with NFC “Strappi”
  20. 20. The Flash Marketing Craze Significant discounts to acquire new customers
  21. 21. Merchant Support: For Restaurants aiming at repeat customers, Couldn’t gurunavi help ?
  22. 22. Aiming for Repeat Customers: By providing value, continued contact with the customer is possible
  23. 23. Why was the mobile service provided?“Continuous Contacts” Email Newsletter Registrations “Adds Value” Coupon Offers・Points
  24. 24. About a “Gurunavi Touch” “Gurunavi Touch” is a mobile solution service. Only one can get a coupon and use Gurunavi`s points on mobile by touching the reader ….
  25. 25. Utilizing marketing Data acquisition without identifying an individual 1. The Number of Visits 2. When coupons are taken 3. When coupons are used
  26. 26. More Visits ……… Better Coupons ! Quality of coupons The Number of Visits
  27. 27. Point : esteem highly repeater
  28. 28. Agendapart1 overviewPart2 e-money “nanaco”Part3 mobile solution “Gurunavi Touch”Part4 in train advertising with NFC “Strappi”
  29. 29. New Advertising Method: “Strappi!”Felica readers are embedded into train straps ※ permission to introduce from the SHUNKOSHA inc.
  30. 30. Simply Touch! A touch gives passengers access to mobile sites
  31. 31. Utilizing marketing Data acquisition without identifying an individual 1. The number of touches 2. The number of mobile site accessed
  32. 32. CTR 7x effect Banner ad`s averageCTR This time`s CTR by Eyeblaster 0.1% 0.7%
  33. 33. Points : Attention to AccessAttention Access
  34. 34. Points : take aim at idle timeSummarize mobile NFC: shortening the sense of distance possible to doing new marketing
  35. 35. Thank you !

×