Facebook  Dynamics  &     10  Basic      Learnings
Dynamics  that  you  should  know  about  Fanpages	Affinity	                  Time  Decay	   Weight
Dynamics  that  you  should  know  about  Fanpages	Affinity	Determined  by  the  amount  of  interaction  between  any  two ...
Dynamics  that  you  should  know  about  Fanpages	In  a  Post,  A  share,  for  example,  carries  more  weight  than  a ...
Dynamics  that  you  should  know  about  Fanpages	                          Time  Decay	Refers  to  post  timeliness.  Li...
10  Basic  Learnings
#1	Be personal : Make it connect  with people. Talk as agonyaunt or fun loving team mate.
#2	Relate each picture with your  services to solve the dual purpose of making it visually   attractive & selling your    ...
#3	 Contest launched should have clear role definition.Make prizes real or virtual but  remember to include it.
#4	Its okay to be humorous at             times
#5	Put across your employees at times : Show your corporateculture, it helps to strengthen    the connect with the        ...
#6	Remember & respond to thecomments made by followers   on your priority basis
#7  Mind  the  Time	Make your post fall in the right  time & with the known or researched demographics.Learn about the hou...
#8  Frequency  Note	 Half life of your post is in the  first 3 hours. So push & postnew update once you see the   interest...
#9  Ask  Questions	 Discussing events shows your     audience about your connection with the current world & recent happen...
#10  Mixed  Bag	Mix & match your content to  directly link with people.  Photos of happy customers,    employees, case stu...
How  it  Helps?
This  Helps  to	Build loyalty, engagement and brand experience
This  Helps  to	  Strengthen the emotionalconnection with the brand by     building relationship
This  Helps  to	Harness social currency to        drive buzz
This  Helps  to	 Encourage positiveconversations to drive    advocacy
This  Helps  to	  Strengthen the emotionalconnection with the brand by     building relationship
This  Helps  to	Harness social currency to        drive buzz
This  Helps  to	 Encourage positiveconversations to drive    advocacy
Thank youhoney@mediazo.com   +91.9811396858 www.mediazo.com
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Facebook Dynamics & 10 Basic Learnings

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A presentation & few basic dynamics & 10 basic tips to get brand exposure on Facebook. Learn how to harness social currency to drive buzz & Encourage positive conversations to drive advocacy. More details on http://www.mediazo.com/social-media/dynamics-facebook/

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Transcript of "Facebook Dynamics & 10 Basic Learnings"

  1. 1.    Facebook  Dynamics  &     10  Basic      Learnings
  2. 2. Dynamics  that  you  should  know  about  Fanpages Affinity Time  Decay Weight
  3. 3. Dynamics  that  you  should  know  about  Fanpages Affinity Determined  by  the  amount  of  interaction  between  any  two  given  Facebook  users.  the  more  you  interact  with  a  fan,  the  more  likely  your  posts  will  show  up  in  that  fan’s  newsfeed.
  4. 4. Dynamics  that  you  should  know  about  Fanpages In  a  Post,  A  share,  for  example,  carries  more  weight  than  a  comment,  a  comment  is  weightier  than  a  Like Weight and  a  Like  ‘weighs’  more  than  a  click  on  the  post.
  5. 5. Dynamics  that  you  should  know  about  Fanpages Time  Decay Refers  to  post  timeliness.  Like  any  piece  of  news,  the  older  it  becomes,  the  less  relevant  and  important  it  is,  thus  less  likely  to  appear  in  newsfeeds.
  6. 6. 10  Basic  Learnings
  7. 7. #1 Be personal : Make it connect with people. Talk as agonyaunt or fun loving team mate.
  8. 8. #2 Relate each picture with your services to solve the dual purpose of making it visually attractive & selling your services
  9. 9. #3 Contest launched should have clear role definition.Make prizes real or virtual but remember to include it.
  10. 10. #4 Its okay to be humorous at times
  11. 11. #5 Put across your employees at times : Show your corporateculture, it helps to strengthen the connect with the audience.
  12. 12. #6 Remember & respond to thecomments made by followers on your priority basis
  13. 13. #7  Mind  the  Time Make your post fall in the right time & with the known or researched demographics.Learn about the hours of the day & hours of the time.
  14. 14. #8  Frequency  Note Half life of your post is in the first 3 hours. So push & postnew update once you see the interest of your audience weening off.
  15. 15. #9  Ask  Questions Discussing events shows your audience about your connection with the current world & recent happenings.Make  Sure  you  ask  question  within  YOUR  Brand  Guidelines
  16. 16. #10  Mixed  Bag Mix & match your content to directly link with people. Photos of happy customers, employees, case studies, humorous jokes, Polls for fun orresearch, fill in the caption. New product tips & Run a contest.
  17. 17. How  it  Helps?
  18. 18. This  Helps  to Build loyalty, engagement and brand experience
  19. 19. This  Helps  to Strengthen the emotionalconnection with the brand by building relationship
  20. 20. This  Helps  to Harness social currency to drive buzz
  21. 21. This  Helps  to Encourage positiveconversations to drive advocacy
  22. 22. This  Helps  to Strengthen the emotionalconnection with the brand by building relationship
  23. 23. This  Helps  to Harness social currency to drive buzz
  24. 24. This  Helps  to Encourage positiveconversations to drive advocacy
  25. 25. Thank youhoney@mediazo.com +91.9811396858 www.mediazo.com
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