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Social Media Marketing Intro & Brief
 

Social Media Marketing Intro & Brief

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A introduction and pilot plans for a social media marketing campaign for a local high street business.

A introduction and pilot plans for a social media marketing campaign for a local high street business.

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    Social Media Marketing Intro & Brief Social Media Marketing Intro & Brief Presentation Transcript

    • Social Media Marketing Introduction & Pilot Plans for Client XYZ
    • Agenda
      • Introductions
      • What is Social Media
      • Examples: Travel on Twitter
      • Why it Matters
      • Pilot for Client XYZ: Outline Plan
      • Next Steps
    • What is Social Media?
      • Social Media:
        • “ In its most basic sense, is a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)” – Brian Solis
        • Its is the fastest growing channel* on the Internet. *By channel I mean vs. search, email, content site.
    • Examples
    • Examples
    • Why Does it Matter?
      • People are spending a significant amount of time on this channel. Which means other channels are getting less attention/time.
      • Its Real Time: which means people interact very quickly (sometimes within minutes)
      • It can drive engagement and ROI
      • It magnifies other marketing channels, especially search
      • This is a new ‘name space’ just like URLs (web site domains), time to stake out territory
      • Companies are making money from Social Media in particular Twitter. For example Dell Computers ($1 Million as of Dec ’08…)
    • More on Why it Matters
      • Usage of Social Media has doubled in the last year (from Apr 08 or Apr 09)
      • ~20% of all time online is now Social Media (vs. other activity); this time is coming at the cost of other media (but some users multitask such as with TV etc)
      • In some demographics and groups this is much higher; heavy users access 30x a day
      • 22.7% of UK mobile internet use is Social Media
      • Twitter has grown 3,712% YoY
      • Many Twitter users are network nodes (influencers)
    • Total Time by Social Media by Major Site
    • Pilot for XYZ
      • Objectives
        • Drive sales
        • Develop a social network
        • Develop tools, process and ‘name space’
        • Increase awareness of XYZ
        • Test best tool set and approach for a wider rollout across multiple locations
      • Measurement
        • Special Phone Number
        • Sales/Deals
        • Traffic
        • Others TBD?
    • Strategy
      • Set Out ‘stall’
        • Setup accounts, start linking, following
        • Tell existing network about this channel
      • Discover
        • Find relevant users, attract an audience
      • Converse
        • Start sharing information and tips
      • Channels
        • Twitter
        • Blog
        • Facebook
        • Bookmarking (Delicious)
        • Others TBD… Relevant verticals